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Dear Subscriber,

Information publishing is the ideal Carefree Business. It’s one of the largest and most profitable industries in the world, full of entrepreneurs making great livings. And, there is plenty of room for newcomers to get in on the action.

In today’s essay, Gary Scott shows you how to create profitable information products, the first step to getting your business off the ground.

Cheers,

Jason Holland
Managing Editor
The Carefree Entrepreneur

P.S. Our records indicate that you haven’t officially signed up yet for Carefree Entrepreneur. And, you’re missing out on an exclusive video available only to members. It features Michael Masterson speaking about his most important strategies for business success, especially for new entrepreneurs.

Just go here to sign up for your free subscription and get access to the video instantly.

The Secret Qualities of Successful Information Products
By Gary Scott

If someone asked you, "What’s the biggest chunk of the U.S. economy?" … you probably wouldn’t say "information."

But, expenditures on information and information products account for over half of this country’s economy. That’s roughly $5 TRILLION!

Why so much? Americans have an unquenchable thirst for information. We crave information to make us healthier … wealthier … more beautiful. But most of all, we want information so we can show others how much we know.

I’ve developed a highly-successful publishing business selling information that people want. You can, too.

The key is developing an information product that people not only want to buy but want to continue to buy (or renew). This isn’t hard – if you understand the following 7 Qualities of Successful Information Product Development.

Quality #1: Is the Idea Interesting?

Interesting ideas connect with a genuine fundamental aspect of life. And, the first person they have to interest is you. If you pick ideas that interest you, research and writing will be fun. But, interest goes beyond that. Your idea has to be truly interesting to your reader.

For example, my first retail publishing idea in the early 1970s was for U.S. investors to invest globally. The idea was sound and remained very interesting for a long time.

On the other hand, look at collectables. There will always be a collectables market. Yet, many collectables are attractive only because they are in vogue.

If, for example, you had a publication about Beanie Babies back when they were in vogue, you could have done well. Today, that publication would fall on its face.

Fads offer attractive publishing opportunities, but they don’t last. Publications about interesting topics survive.

Quality #2: Is the Idea Legal and Ethical?

I once got a letter about how I could mail First Class letters for only 3 cents! Indeed, the stamp on the envelope was 3 cents.

This seemed interesting, since I spend hundreds of thousands a year on postage. The letter promised that, for $12, I could get details on how to mail First Class letters for 3 cents.

This was too good to be true, but I was interested. A few days later, I got one photocopied page telling me how to do it. The page claimed that, as a business, the Post Office had made an offer to send my mail at the current rate. And it claimed that, as a businessman, I could counteroffer by putting a 3-cent stamp on my letters instead. If the Post Office accepted and mailed my letters, they accepted my offer. The idea was to simply mail all your letters with a 3-cent stamp, because most would get through. And, the idea was neither legal nor ethical.

The Postal Service’s Revenue Protection Department operates by spot inspection, true enough. So, yes, many of these 3-cent letters would get through. But, anyone mailing lots of them could expect to be investigated by the U.S. government. So, in the long run, it wouldn’t have been profitable. The fines (not to mention prison time) for these kinds of actions are very heavy.

Quality #3: Is the Idea Attractive?

Your idea has to attract first-time buyers. It doesn’t have to be pretty or pleasant. But, it must attract.

Attractiveness appeals to emotions in some way. The emotions can be good, bad, or even ugly. For example, one ad that worked well read, "I’m mad as heck at the government for cheating us – here’s how to get even." It’s not a very pretty idea. But, it’s certainly attractive.

A publication must hold your reader’s interest to succeed in the long-term. But, attractiveness gets potential readers to drop everything, read a sales story, and buy your publication.

Quality #4: Is the Idea Usable?

Your idea has to fill some need for your reader. This is vital to gaining repeat customers for your publication. The idea has to work for its readers.

A publication can be entertaining. With a golf publication, for instance, the pleasure of reading about golf courses may be enough to make it useful if the main goal is to give the reader satisfaction through description.

On the other hand, the goal might be to help the reader know how to get lower golf scores (pride). Or, show times at various courses when greens fees are reduced (savings).

Quality #5: Is the Idea Understandable?

Some years ago, the book A Brief History of Time was a New York Times bestseller for over a year. It was called one of the most-purchased/least-read books of all time. The author’s next books didn’t sell well. His books – all of them about quantum science – were just too complicated.

Ask: Is my information understandable for my target market? As A Brief History of Time shows, being interesting can sell a book. But if it’s not understandable, you won’t build repeat business.

Quality #6: Is the Idea Timely?

A successful publication is tuned to the times. If it’s too far ahead of or behind its time, it won’t do well in the long run.

I failed to understand this quality in the 1970s when I was first writing about investing internationally. I’d lived abroad for nearly a decade, so this idea seemed obvious. However, it ran contrary to public thought.

Twenty years later, most U.S. investors were ready for this idea. Today, it is so common that local stockbrokers give free talks on the subject, so we’ve had to adapt. Because I understand this quality, I’m able to change, update, and innovate my publications constantly.

Quality #7: Is the Idea Sellable?

In publishing, marketing is a very important part of success. You can have the timeliest, most usable, interesting, easy-to-apply idea in the world. But if you cannot sell it, you won’t make money. Defining your market and deciding how to sell your idea correctly is an integral part of the product creation.

I learned this lesson while pioneering the idea of investing abroad. As I said, my idea was right … but ahead of its time. Because I was out of sync with most American investors, my original selling failed.

The product wasn’t salable until I discovered avenues that led me closer to the small percentage of Americans who were interested. This process of understanding the customer is called "focus," and it’s crucial to publishing success. For example, I found that though I marketed across the country to all professions and religions, a large percentage of my original readers were Jewish, Southern, or chiropractors – groups that had less trust in the establishment. Once I understood that all three of these groups perceived that the establishment had been, at one time or another, biased against them, I was able to zero in and focus my sales in those areas.

Tap Into the Unquenchable Thirst for Information

People in the United States – and all over the world – are seeking information and advice on every topic imaginable.

And as a Carefree Entrepreneur, you can tap into that desire with your own information-publishing business. You can set it up from home – and work completely online if you want.

Gary Scott, a multimillion-dollar information publisher, has created a program to show you the ropes.

In his program, Self-Fulfilled: How to Be a Writer and Publisher, you get a proven plan for getting your publishing business going, step-by-step, with little startup capital. Plus, Gary shares the top contacts in the industry who’ll be happy to help you.

Get all the details here.

—————————————————————————

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Subject: An Internet Business So Simple You Don't Need A Computer!

Hi fellow Entrepreneur, 

Have you ever thought it would be cool to make money
online while you sleep but you can't because you have
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You can start this business for only $25 per month and
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It gets better though. . .

If you upgrade to the next level, you pay $125 per
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What if you had 10 more like those?

You'd be making $1,250 each month. How about 20?  That
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How many people could you find in a year?

What I am going to tell you about here is a completely
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What really convinced me to join is that a friend of
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Wes

PS  The conversion ratios in their marketing funnel
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Subject: Frustrated With - Or Hate MLM?  This Is Better.

Hi fellow Entrepreneur, 

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What I am going to tell you about here is completely
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When I watched their first video, it seemed like hype
to me and I also wondered how they could ever afford to
pay out 100% and exist themselves.

But, after watching all their videos, now I understand
and will explain all the details to you if you like.

What really convinced me to join is that a friend of
mine, Rob Fore, joined 2 weeks ago and has already
made $17,000.

Now, he had a list to promote to so I don't expect
to duplicate that and neither should you.

So what is this and how does it work?

It's a done-for-you viral marketing platform that
includes done-for-you marketing and up-selling funnels.

You can join for as little as little as $25 per month.
You get your own marketing funnel and web sites and you
could promote this without ever going online just by
telling people about it and giving them your URL.

Find one other person who likes it too and you make
$25 per month.

But, you can make much more - watch the video here to
get the details:

Click Here

The company, the Empower Network, has only been open
for three weeks and they have already paid out $858,000
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People are now joining at the rate of 400 per day.

Opt in at my landing page here (you will have one just
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To Your Success,

Joe

PS  The conversion ratios in their marketing funnel
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join.  50% of those accept the $100/month upsell,
and 30% of those take the second one time $500 upsell.

PPS  As of a few days ago, they now set up internationally
so anyone can participate anywhere in the world.

PPPS  Because I never recommend anything I wouldn't buy
myself, just know I bought in at the highest level.

Last Chance… Click Here NOW!

Subject: “Read This Now If You Are Interested In Internet Marketing”

Hi fellow Entrepreneur,

I just found the coolest new way to create a
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What I’m going to share with you below is a great
way to make some extra money, but it goes beyond
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This system can build you a mailing list/customer
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It’s a done-for-you viral marketing platform that
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for-you marketing and up-selling funnels.

Please understand, this is NOT an MLM, it is a one
level affiliate program that pays 100% commission
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Find one other person who likes it and you make
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When I watched their first video, it seemed like
hype to me and I also wondered how they could
afford to pay out 100% and exist themselves.

But, after watching all their videos, now I
understand.  I’ll explain it to you if you are
interested.  Rob Fore – my sponsor’s sponsor in
SOC has made $17K with this in a couple weeks.

The company, the Empower Network, has only been
open for three weeks and they have already paid
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join.

People are now joining at the rate of 400 per day.

Opt in at my landing page here and watch the video
and let me know what you think.

CLICK HERE NOW!

Wes

PS  The conversion ratios in their marketing funnel
are insane!  25% of people who watch the first video
join.  50% of those accept the $100/month upsell,
and 30% of those take the second one time $500 upsell.

PPS  They now set up internationally – anyone can
participate anywhere in the world where affiliate
programs are allowed.

There’s Always A ‘What’s Next?’ For The Information-Marketing Client
By Dan Kennedy

Let me tell you about a long-time client of mine. Because he is a multi-faceted information marketer, it’s not easy to accurately describe his business. It’ll take a few minutes.

He publishes a book and a home-study course about earning finder’s fees in the real estate investment world – the finder’s fee idea of my invention. These information products are sold via direct-mail letters, magalogs, booklets, and postcards, as well as websites and tele-seminars and through affiliates.

To get that far, he required copywriting for a collection of sales letters, magalogs, booklets, postcards, and websites, then, as soon as that was working, a series of ‘back-end’ letters to stop refunds and help retention; to get the buyers to attend follow-up training conference calls and tele-seminars where other courses are sold; and a letter to recruit affiliates to let him promote his products to their lists.

Next, all these course buyers needed to be sold into coaching programs – requiring another wave of sales letters, booklets, audio CD scripts, websites, email campaigns. Now that all that’s working, campaigns are needed for three different boot camps and an annual conference.

Next, we’re in discussion to have me (a) re-create all that for a different personality with a different kind of opportunity likely to appeal to these same customers and to the much larger number of unconverted leads, and (b) re-create the original system to be aimed at a higher level, more affluent, more sophisticated target audience.

Each successful step in the evolutionary growth and expansion of his business provides the next copywriting project I’m needed for. It should be noted he is also using other freelance copywriters and content writers for less critical and difficult project work.

This guy runs his business with his wife, two employees, works part-time, generates over $5-million a year with high net profits, and pays me well for my contributions – and better yet, is zero hassle. We speak once a month during a pre-scheduled phone call, otherwise communicate by fax. As soon as I finish one thing, we contract for the next.

He is not at all unusual.

As a matter of fact, there are thousands just like him, in hundreds of different product and business categories but all marketing "how-to" information, published offline and online, delivered in training programs, in coaching programs, by one-to-one coaches, and on and on.

Many have ascension processes for their customers, so that, with coaching as an example, the same information marketer may have programs priced at $3,000, $15,000, and $30,000 a year. They have insatiable need for new and better "front-end" marketing to bring in new buyers plus even more insatiable need for "back-end" marketing to ascend their buyers, bring buyers to conferences, and otherwise monetize buyers. They also have need for content, for everything delivered to buyers that gets created "fresh" week to week, month to month.

This is but one very good kind of information-marketer client, who I’ll call "Steady Eddie."

Another is the client who only periodically, even sporadically comes out of the woodwork to create and run a big but short-term promotion, for a product or event. I have clients like this I do a project for once a year and never hear from them until the next year.

There are other types of clients, too. The information-marketing industry is huge and diverse and blossoming thanks to proliferation of new media yet very much reliant on old media as well, and most importantly, in constant need for more copywriters and writers willing to learn how they operate, why their customers buy, what they sell, and then serve their needs.

Any such client’s successful campaign for something automatically births an endless series of Next’s, creating an endless series of assignments for the capable copywriter.

This is very important to understand. Like most businesses, a typical information-marketing business has, as its floor, one or several on-going, chug-chug-chug means of getting customers and making sales that get little or no tinkering for months or even years on end.

The client I spoke about at the start of this article is heavily reliant on a single direct-mail campaign I wrote 26 months ago, that has not needed change since.

But, good news about these information-marketing businesses: they are a bit like movie studios, in that they are very much about their next "release" and the marketing to make it a hit, and their next "release" and the marketing to make it a hit.

To their own lists of customers and unconverted leads, in their own media like websites and newsletters, they are rolling out one entirely new, built-from-scratch promotion after another after another all year long; as one is happening, the next is being readied, and the next to follow it is being conceptualized. A few months ago, when we saw the marketing of The Green Lantern movie, with fast food company, toy, comic book and magazine, video game, and online promotion. What we don’t see is all the work in progress for the marketing for the new Superman, the Flash, Wonder Woman, and Justice League of America films to follow, each in varying degrees of planning and development, for 2012, 2013, and 2014.

These information marketers work in much the same way, so there is also more than one to many new products, events, coaching programs, and services being readied for launch, and advertising, marketing, and promotion campaigns as well as content being written, on cycles of months to six months to even further out.

Few other industries or types of clients function like this. That’s why learning to write for information marketers can be so beneficial to the freelancer. Here, not only is there an abundance of available clients and opportunities and assignments, there is a way to eliminate the roller-coaster effect of getting an assignment and making money, but then being unemployed and having no income when you finish that assignment, then hunting for another gig. Here, there is a way to lock in steady work and income through a series of Next’s.

Dan Kennedy Will Personally Help You Succeed

In his Writing for Info-Marketers Training and Certification Program, Dan Kennedy gives a comprehensive guide to how the information-marketing industry works and how to break into this niche as a copywriter.

As a Carefree Entrepreneur, you can benefit from this knowledge in two ways. First, you’ll get to know the industry – which is ideal for Carefree Businesses – inside and out. Second, by learning to write copy, you’ll master a skill vital to your own business success. Even better, you’ll make extra money… maybe even discover you like it enough to make it a career.

For a limited time, Dan’s program is available at $500 off the regular price. But, this is a strictly limited time offer.

Go here for more details.

Ready to start earning 100% Commissions in your own Real Home Business?

Get Started by CLICKING HERE Now!

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