Week 2 – Home Biz Weekly Quick Tip

Hello again fellow Entrepreneur,

It’s Wes here again, from SpidersMarketingWeb Home Business (HB) Weekly.

As I told you last week, each week I will be bringing you a HB Quick Tip to help you build your very own Home Business success story.

Did you get started last week with www.SpidersMarketingWeb.info and the ZERO cost video training series?  If not, I really recommend that you get started today.  We both know you want your own HB and you won’t feel right until you get it started.  Besides, the training cost you nothing but your time so you really have nothing to lose and everything to gain.  Information really is POWER!

On that note… Here is a motivational trigger that you can use in your own HB sales process.

People want to make more money. That’s a fact. Whether they want to start their own Home Biz, get a higher paying J.O.B. or maybe invest in the volitile stock market. This, and only this, will make them feel successful in their lives.

Business definition for the week:

Capital:  This is money that is going to be invested in a biziness.  Example: ‘I am starting my investment business with $5,000 in capital, $2,000 of which is my own money.’

Now, you and I both know that in the brick and morter (physical biz) world, 5K isn’t going to start anything.  But, in the online world, that 5k or even less – even nothing – can start a real HB with real profits in very short order.

So, if you have been letting a lack of capital stop you from starting your own HB… then it’s time you got over it and do something to build for your own future.  It’s the only real way you will ever get ahead.

I know, this one was pretty simple, but let’s face it, getting over the fear of getting started is a really BIG DEAL to many.  It needed to be said and you need to take action on getting started or nothing will ever change.

So, that said…

Look for another HB quick tip soon!
Again, I appreciate your joining us and we’ll see you in another week for your Biz Plan Intro!

Wes Waddell

www.SpidersMarketingWeb.com – Your ZERO cost Multi-Income Stream Video Training System.

One of my favorite mentors created a great short article on how to use Social Media… The Right Way… to grow your small business.  I’ve reposted it here for you.

Enjoy, learn and grow.

Social Media and Small Business

Unless you’ve been hunkered under a rock or in the back of a cave, you’ve at least heard the term “social media.” Depending on your perspective, social media either represents the fall of western civilization or the perfect marriage of people and technology.

The term “social media” actually refers to 4 specific types of tools.

The first type, “social connection sites” like Facebook and Linked In, allow users to make, share, build, and interact with social contacts online.

The second type, “social stream of consciousness” sites like Twitter, allow users to share their thoughts quickly and easily (regardless if anyone actually cares).

The third type of tool, “social bookmarking” sites such as Digg.com and Delicious.com, let users share and rate individual sites and other media.

The fourth type of social media tool involves sites like Kongregate.com or games such as Farmville which contain “social features” to link users together.

In theory, users of social media link up, interact, and use the sites and tools as their creators intended. And, if your intentions are strictly about keeping up with friends or professional contacts you actually know in the real world, you can easily use social media to do just that. However, once you try to go beyond just networking with people you know (and the people they actually know), the world of social media gets murky fast. Though powerful and effective when used correctly, social media quickly becomes a never-ending rabbit hole of time, energy, and effort, especially for small business owners.

If you want to use social media to build your small business, keep the following in mind at all times.

Create Dialogue

Most businesses mistakenly use social media as a one-way communication tool. In fact, this represents the core mistake anyone makes with social media. You must use Facebook, Twitter and LinkedIn to create a real dialogue – a real exchange of communication. To do that, you can’t follow 20,000 people or have 50,000 friends. Bottom line, if the communication isn’t authentic, you’re fooling yourself that it’s actually worth doing in the first place.

Gather Intelligence

Members of your target audience hold the key to your success, not the other way around. Use social media communication to get direct input from people on your products and services. Get them to tell you their hopes, fears and problems and, more importantly, how you can help them. While building your following, you can use social media search tools (like twitter.com/search) to spot trends and problems you can solve.

Watch Your Time

Most of what you need to accomplish with Facebook and Twitter can happen in less than 15-20 minutes per day. Any more time than that is a waste of precious time. Until and unless you can track business directly to your social media activities, keep a tight rein on you time.

Share Value & Fun

The number one reason anyone sends their friends or comes back to you themselves is because of value. Always remember: nobody really cares about you and your business, they only care about what your business can do for them.  Share information and news others can use and you’ll build a list of meaningful contacts. Put out a stream of useless drivel or “quotes of the day” and you might as well not even sign up for a Twitter account.

Bottom line: social media tools are just that, tools. You will not get rich overnight just because you signed up for a Twitter account, nor will you get inundated with business because you hang out a shingle on LinkedIn. You can, however, experience real results if you use these sites as originally intended: to create meaningful connections with real people.

For more Small Business Marketing tips from the
Real world of Digital Marketing, log on to
“Small Business Marketing Weekly” at
=> http://www.SmallBusinessMarketingWeekly.com