When you advertise you MUST:

1. Decide whether you have a 1-step or multi-step sale to make
2. If multi-step, recognize you are advertising to generate leads (and do nothing else
   that takes away space, time, attention, etc. from that task)
3. Feature your free offer up top and early – don’t hide it (Example Of Headline:
   EXCITING FREE ONLINE COURSE TAKES YOU ON A TREASURED MEMORY EXPEDITION ON THE WORLD’S
   BEST AND LARGEST MEMORY PRESERVATION WEBSITE - AT HOME IN YOUR PJ’s!)
4. Make the free offer as exciting and valuable as possible. (If only slightly re-working
   this ad, I’d make a point that the photos are from the online course. I’d make sure to show one photo of
   the course, material sample, DVD, etc.)
5. Give multiple ways to respond, emphasizing the one that’s best for you. (Website,
   phone, maybe mail-in coupon). Whether or not to try pushing most to the web site
   is still open to debate: good news: gets you 100% e-mail capture for lots of zero
   cost follow-up. Bad news: you need a separate, different web site just for this
   purpose, and you delay response – vs. the phone, always handy.

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You do NOT want to be the last person to watch This short 5 Minute Video Wes! 

That would mean Bad News and a ton of lost ca$h for you indeed…

I’ve sent a couple messages to you over the last week or so about my latest and most powerful system I’ve ever launched (If you haven’t seen them, check your junk folder).  I’m emailing you because you signed up for the SpiderWeb System back on 28 Jun 2008.  I understand if you don’t want to recieve any messages from me, just simple click here to unsibscribe: Unsubscribe me from this list

But if you’re interested in learning more about what I’ve got coming out next (HUGE) then you can watch this short 5 Minute Video 

The comments that people are leaving in response to this video completely speak for themselves: