Home Business Tip of the Day: The Secret of Facebook’s Success

Tip of The Day:
The Secret of Facebook’s  Success

(Sometimes It’s Just Work!)

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.” — Mark Zuckerberg

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> Marketing Review,Training — Wes @ 2:37 pm

November 30, 2011

Home Business Tip of the Day: Three Checks To Be Sure

Hey Wes,
In your last issue of One Step Ahead, I got on the topic of your personal communication. Of what it should be accomplishing every time you reach out to your prospects or clients. And how important it is to make sure they get the message.
But how do you know if you’re succeeding? How do you know if your messages are hitting or missing your mark?
Well I’ve got some good news for you today.
There are some tell-tale signs you can look for that will give you those answers.
Clues from your market that will tell you if your personal communication is resonating, or simply going in one ear and out the other.
And I’ve got a couple tips for those of you just starting out can use as well.
So let’s get started…
To higher profits and beyond,
Rich

Three Checks To Be Sure
Your Communication Is Hitting Its Mark

By Rich Schefren

So we’re talking about your communication with your market this week. This is really an important and often misunderstood topic.
You see, all of your communication must have a point, a purpose. To create a connection, to gain agreement with your perspective, to boost retention, to establish loyalty…
Not just to produce content. (That’s what my latest Founders Club report is about – what your content needs to do to move a prospect closer to the sale.)
So writing with one or more of these goals in mind begs the question…
How do you know if right now your communication is achieving any or all of them? Let me give you a few ways that you can tell.

How do you know when you’re doing it right?

The first thing to notice is are you getting contacted by the marketplace? Do you get mail or emails from clients and prospects on any kind of a regular basis?
And not just correspondence asking questions (or customer service calls!) But are you getting mail that talks to you? Let me tell you about some of mail I get.
Whenever I talk about my dealing with ADD, I often get email, letters, sometimes boxes with gifts in them that have to do with my ADD. They’ll offer suggestions about what I can do to deal with it or relate what they’ve done to get over it that I should try. Personal things like that.
In other words, when I mention that I have ADD, people on the other side of that communication who feel like I care about them… who feel connected to me… who feel as if there’s a relationship between us… care enough to send me an email, a letter, a gift and express their concern.
So that’s one way of knowing your communication is hitting the target. Call it "personal fan mail." If you receive that kind of stuff, that lets you know you’re doing what I’m talking about here the right way.
Another way to know you’re hitting your mark is when people start telling your stories or quoting you – and giving you credit.
As an example of this, many of you might have heard Frank Kern say that, "launches are bonuses, not businesses." He says it pretty frequently and always gives me credit for saying it first.
When people quote you, re-tell your stories, etc. – and especially if they give you credit (if they just take your story it’s not really that wonderful) – that also tells you that you’re resonating.
Another way to know your communication is doing its job is if your market communicates with you telling you things that they’ve accomplished based on what you’ve told them.
That may seem like they may just be showing it to you in order to seek some approval from you. I don’t mean this in a derogatory sense, but in the same kind of way my daughters might bring home something they painted or colored at school and want me to put up on the refrigerator door with a magnet.
Like, "look what I did Rich based on what you taught me." It’s a pride of accomplishment they want to share. Often as a form of thanks for you helping them.
So those are just some ways that you know that you’re on the right track.

But what if you don’t have the big huge following yet?

Now if you’re just starting out, it’s a little harder to tell. You’re not as likely to get a ton of fan mail from your market.
But there are ways to gauge the impact you’re having, especially when you’re just starting out. One way is if you have a blog, to see how often people come back to read your posts? How often do they leave comments? Or you can check to see how many people are opening your emails, etc.?
The whole purpose of communication is about getting your marketplace, your prospects, your clients, to pay attention to you. To listen to your advice and your information. To accept it and then to spread it.
This is really important because understanding and getting clarity on your communication goals has to become before your positioning.
And speaking of positioning, one of the most important ways to do that is through your personal story. Many entrepreneurs think business is about their products and the benefits they offer their prospects. That’s a mistake to think like that.
And one of the best ways to connect with your market is through your personal story. It’s a powerful tool that can create lifetime relationships if you do it right.
And that’s what we’re going to cover in your next issue…

Questions or Comments on this issue?
Click here to send them to Rich!


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> Internet Marketing,Training — Wes @ 9:18 pm

November 29, 2011

SpidersWeb Home Biz Weekly for 2011-11-28

> Internet Marketing — Wes @ 3:10 pm

November 28, 2011

Home Business Tip of the Day: Need Leads? Read This!

sent to SOC downline one at a time 11/20/11

Subject: Need Leads?  Read This!

 

Hi fellow Entrepreneur,

Have you ever heard the term "funded proposal"?

Funded proposals are the way Internet marketers
build their businesses the right way. 

How they work is that you create a very desirable
front-end product to sell online and then those
customers join your list to sell your primary
program (or product) to.

You make money doing this so in effect, you build
a prospect list that knows, likes and trusts you
for free.

You may have heard of Mike Dillard’s "Lead System
Pro" or Ann Sieg’s "7 Lies" programs.

The problem with these is that to make this work
you need Internet marketing skills and bunches of
money up front to start. 

I know because I tried both of those and found
them too complicated – and I already do Internet
marketing!

What I’m going to share with you now is a new, only
a few weeks old, system that solves these problems.

This system can build you a mailing list/customer
list at a profit – and if you know anything about
marketing online, you know the "money is in the
list".

So what is it?

It’s a done-for-you viral marketing platform that
has only been out for a few weeks.  (You are getting in on the Ground Floor, so to speak) It includes done-for-you marketing and up-selling funnels already built in.

Please, you need to understand, this is NOT an MLM at all. It is a one
level affiliate program that pays 100% commission
which you can join for as little as $25 per month.

Wait! Here’s how you get your fee back and so much more.

Find just one other person who likes and needs it too and you
make your $25 per month back.

Really! It’s a one for one exchange.

When I watched their first lead video, it seemed like
hype at first to me and I also wondered how they could
afford to pay out 100% and still exist themselves.

But, after watching all their videos, I quickly
understood how valuable this new concept (new for the small businesses out there anyway) really it.

Let me show you just a few examples of success, if you are
interested. 

Joe McVoy, my sponsor has made more than $1K in a week, while Rob Fore – his sponsor’s sponsor in
SOC has made $17K with this in just the first two weeks.

The company, the Empower Network, has only been
open for three weeks at this writing and they have already paid
out over 7 figures in commissions and had 7,000 people
join. 

People are now joining at the rate of 400 per day.

Opt in at my landing page here and watch the video
and let me know what you think.  

Go Here Now

The conversion ratios in their marketing funnel
are insane!  25% of people who watch the first video
join.  50% of those accept the $100/month upsell,
and 30% of those are taking the second one time $500 upsell.

And Even Better Yet… As of a few days ago, they now set up internationally! This means that anyone around the globe can now participate. that’s anywhere in the world!  Can you imagine the power of a worldwide marketing campaign used for your bisiness?

Look, I never recommend anything I don’t buy myself. 
I’m in and I’m telling you that this is where your ship is in port, please don’t miss it.

Remember, you almost never regret the actions you take, only the ones you don’t.

Here’s to your success,

Wes Waddell

www.SpidersMarketingWeb.info (blog)

Empower Network Introduction

November 25, 2011

Empower Network Hit’s $1,000,221.20 in 3 weeks :)

Empower Network Hit’s $1,000,221.20 in 3 weeks 🙂 Congratulations everyone!

by davidsharpe

Hey Empower Network …and Empower Network onlookers and supporters :)

We’ve accomplished something monumental.

A million dollars in sales, and we did it in less than a month!

Congrats :)

When Dave and I were working behind the scenes before we launched, we watched a video together from a prolific leader who talked about the empowering feeling of creating your own economy and taking responsibility for your future.

I was inspired then.

However, right now:

I am inspired even more.

By you.

Everyone of you.

Because you have done that.

When we launched publicly on October 31, 2011, we knew we would experience momentum, but our growth has exceeded our expectations. However, what we’re most proud of is not the fact that we’ve hit a million dollars so quick, but that we’ve done it TOGETHER, with our leaders, and our members. UNIFIED, which is exactly the way we envisioned things all along. Our strength not only comes from our sheer numbers, but from the quality of the people involved. Our missions is to change lives, help businesses and inspire more entrepreneurs to follow their dreams …and work more intelligently to achieve them.

In the spirit of the holidays, many people focus on finding something to be grateful for. Well we have many. Our people. Their success. How we’ve simplified business and life for so many people. But also the challenges and struggles. Because nothing great ever happens without hardship. However, we are experiencing life together, and giving people a place they can learn and grow ….and tap into the resources and knowledge base of a transparent and empowering community of leaders and entrepreneurs. For that we are grateful.

Today, we celebrate not only the MILLION DOLLAR mark that we’ve hit, but we also each other. Because without ‘US’, nothing is possible.

Congratulations Empower Network.

You’ve seized the moment.

You are changing the world, and you are helping the people.

Celebrate your success …and celebrate each other!

David Sharpe
Proud Co-Founder of The Empower Network

P.S. If you are a member of Empower Network, there is some swipe copy below in celebration of our million dollar benchmark.

Send it, share it and post to a note on Facebook!

If you are not a member yet… Your ship is in port now, DON’T Miss it!

Get Full Details on How to get started Here!

November 24, 2011

Goodbye GDI… Hello EMPOWER and 100% Commissions!

After more than 2 years with GDI, I happily said goodbye today.

WHY?

Because I found a better system that pays me 100% commissions and I get them paid… TODAY! RIGHT NOW! ALMOST INSTANTLY!

Now more waiting till my commissions get to a certain level or more than a month. No more 10 to 20% either.

If you have ever wanted to be in the right place at just the right time: Your Ship has Just Come In.

But, don’t just take my word for it. Check it out direct from the horses mouth at:

The Empower Network

You’ll only be sorry if you don’t learn the Secret!

Wes

 

The Empower Network is not what you think and is what you dream.

November 22, 2011

SpidersWeb Home Biz Weekly for 2011-11-21

> Internet Marketing — Wes @ 3:10 pm

November 21, 2011

Home Business Tip of the Day: What Are You Talking About?

Hey fellow Entrepreneurs,

We wrapped up a pretty lengthy discussion about clarity last week.

So now let’s put all that critical new wisdom to use.

Let’s apply it to an area of your business that, I think for most entrepreneurs, is vastly unclear.

Getting clarity in this area can probably do the more to
boost your business faster than anything else you can do.

I’m talking about getting clarity on your communication.

I’m talking about understanding exactly what you’re trying to accomplish in all your marketing and client communication. About what you’re trying to achieve at every level, with every word you write or record.

You need to know this.

If you don’t you’re wasting precious opportunities to convince and convert prospects in a marketplace where they are literally overwhelmed with marketing messages.

You’re really only making it harder on yourself to succeed.

This is really an important topic and we’ve got a lot of ground to cover. So let’s get started…

To higher profits and beyond,

Rich

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What Are You Talking About?
By Rich Schefren

We spent the last few issues talking about a very important concept to your business – getting clarity. I mention that because it provides a nice segue into what I want to talk about for the next couple issues.

It’s an area you definitely need clarity on in your business. One where you need to be as clear as you possibly can about what your objective is; what you’re trying to do; what success will look like, etc.

The area I’m talking about is getting clear about your communication with your prospects and your customers or clients.

And when I say communication, it could be anything. It could be emails. It could be a report. It could be videos. It could be blog posts. I mean, you name it. It doesn’t matter. I’m talking about communication in any format.

The Most Important Reason For
Being Clear About Your Communication

So first let’s ask, why do you communicate with your prospective market? Well there’s the obvious answer – to make more sales. You want them to buy your stuff.

But that’s not really clarity. There needs to be a deeper reason. And you need clarity on that.

I don’t know how many of you will remember, but in the past I’ve talked about my retail clothing store. And how our goal when a customer came in was not to just sell them clothes, but to sell them on the store as well.

Doing that gave us the opportunity to sell them again and again and again. Had we just focused on selling them the thing they came in for, we would have probably sold it to them anyway, but we wouldn’t have created a new, frequent customer. We would have only created a sale.

So if your answer to why you communicate with your prospects, clients and customers is to make sales, then what you’re doing is narrowing down the potential of what you can get. You’re losing all ability to leverage each and every sale.

What are some of those other clarity goals you might have as you communicate with your prospects, your marketplace, your clients and your customers?

Communication Clarity 101

The first thing I’d say is that you want to give quite a bit of thought to who. Who is it you want to attract with your communication? Who are you trying to appeal to?

You need to think about this because not all prospects in any given marketplace are the same. When you target one prospect, you’re likely going to turn off another. And in fact, the better you target one segment, the more likely it is you’re going to turn off a different group of the same marketplace.

So you must know who it is you’re trying to attract. Who are the prospects that spend the most money? Who would be your best customers? Who are the people in it for the long haul who will give you a higher lifetime value? Who is that?

The next goal of your communication should be connection.

Do they feel like they know you? Do they feel a connection to you? Obviously, that is another goal that you should be striving for in all of your communications. You want to build that connection.

Another goal is you want them to accept your positions, your perspective on things.

You’re not just trying to make a sale. You’re trying to get your prospects to buy in to your philosophy; your position; your perspective about whatever it is that they’re trying to accomplish (or trying to get rid of) which puts them in your marketplace.

You want to establish loyalty.

Not just loyalty in terms of making purchases, but loyalty so that if someone attacks you in a forum or attacks you on a blog, they’ll argue in your defense. That’s loyalty.

Retention is something else you should be looking for in your communication.

If you’re talking to clients you obviously want to keep them. If you have any continuity programs then you want to keep them a month longer, five months longer, a year longer, whatever it is. Retention should always be a goal of your communications.

And if you are using an ascension model – smaller purchases leading to bigger purchases – then ascension would be another goal when you’re writing to clients.

Think About Every Piece Of Communication You Send

Now not every communication has to accomplish all those goals at once. But these are the things you should be thinking about in every communication you send.

For example, if I’m writing an email or creating a video to my Founders Club members, I could just create the video, communicate the thing and be done.

But if I want to try to promote ascension, getting Founder Club members to ascend into the Business Growth System, then I would be smart to think of any stories that I can tell about somebody that was in Founders and made the leap into BGS and the magical things happened. And of course I’d relate that back into what I’m trying to communicate.

Take a look at your communication goals and then think through how those things could that be achieved.

To build connection with your market, you might share certain things about yourself with marketplace, your prospects or clients. What is it and can you tell a story about it?

Ideally, you want people in your marketplace, your prospects, your customers, your clients to feel that you care about them; that they get value from your relationship with you; that they share common values with you; and ideally, and this is a higher level.

It’s not easy to accomplish, but ideally you want them to be fascinated by you. In other words, you want them to always be interested in what you’re doing because that gets you the attention that you need to sell more, grow your business more, etc.

How do you know when you’re doing it right? How do you know if right now you’re not doing it right? Well I’ll give you a few ways that you can tell in your next issue.

Questions or Comments on this issue?
Click here to send them to Rich!

 

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> Internet Marketing,Training — Wes @ 10:30 am

November 16, 2011