Home Business Tip of the Day: Three Checks To Be Sure

Hey Wes,
In your last issue of One Step Ahead, I got on the topic of your personal communication. Of what it should be accomplishing every time you reach out to your prospects or clients. And how important it is to make sure they get the message.
But how do you know if you’re succeeding? How do you know if your messages are hitting or missing your mark?
Well I’ve got some good news for you today.
There are some tell-tale signs you can look for that will give you those answers.
Clues from your market that will tell you if your personal communication is resonating, or simply going in one ear and out the other.
And I’ve got a couple tips for those of you just starting out can use as well.
So let’s get started…
To higher profits and beyond,

Three Checks To Be Sure
Your Communication Is Hitting Its Mark

By Rich Schefren

So we’re talking about your communication with your market this week. This is really an important and often misunderstood topic.
You see, all of your communication must have a point, a purpose. To create a connection, to gain agreement with your perspective, to boost retention, to establish loyalty…
Not just to produce content. (That’s what my latest Founders Club report is about – what your content needs to do to move a prospect closer to the sale.)
So writing with one or more of these goals in mind begs the question…
How do you know if right now your communication is achieving any or all of them? Let me give you a few ways that you can tell.

How do you know when you’re doing it right?

The first thing to notice is are you getting contacted by the marketplace? Do you get mail or emails from clients and prospects on any kind of a regular basis?
And not just correspondence asking questions (or customer service calls!) But are you getting mail that talks to you? Let me tell you about some of mail I get.
Whenever I talk about my dealing with ADD, I often get email, letters, sometimes boxes with gifts in them that have to do with my ADD. They’ll offer suggestions about what I can do to deal with it or relate what they’ve done to get over it that I should try. Personal things like that.
In other words, when I mention that I have ADD, people on the other side of that communication who feel like I care about them… who feel connected to me… who feel as if there’s a relationship between us… care enough to send me an email, a letter, a gift and express their concern.
So that’s one way of knowing your communication is hitting the target. Call it "personal fan mail." If you receive that kind of stuff, that lets you know you’re doing what I’m talking about here the right way.
Another way to know you’re hitting your mark is when people start telling your stories or quoting you – and giving you credit.
As an example of this, many of you might have heard Frank Kern say that, "launches are bonuses, not businesses." He says it pretty frequently and always gives me credit for saying it first.
When people quote you, re-tell your stories, etc. – and especially if they give you credit (if they just take your story it’s not really that wonderful) – that also tells you that you’re resonating.
Another way to know your communication is doing its job is if your market communicates with you telling you things that they’ve accomplished based on what you’ve told them.
That may seem like they may just be showing it to you in order to seek some approval from you. I don’t mean this in a derogatory sense, but in the same kind of way my daughters might bring home something they painted or colored at school and want me to put up on the refrigerator door with a magnet.
Like, "look what I did Rich based on what you taught me." It’s a pride of accomplishment they want to share. Often as a form of thanks for you helping them.
So those are just some ways that you know that you’re on the right track.

But what if you don’t have the big huge following yet?

Now if you’re just starting out, it’s a little harder to tell. You’re not as likely to get a ton of fan mail from your market.
But there are ways to gauge the impact you’re having, especially when you’re just starting out. One way is if you have a blog, to see how often people come back to read your posts? How often do they leave comments? Or you can check to see how many people are opening your emails, etc.?
The whole purpose of communication is about getting your marketplace, your prospects, your clients, to pay attention to you. To listen to your advice and your information. To accept it and then to spread it.
This is really important because understanding and getting clarity on your communication goals has to become before your positioning.
And speaking of positioning, one of the most important ways to do that is through your personal story. Many entrepreneurs think business is about their products and the benefits they offer their prospects. That’s a mistake to think like that.
And one of the best ways to connect with your market is through your personal story. It’s a powerful tool that can create lifetime relationships if you do it right.
And that’s what we’re going to cover in your next issue…

Questions or Comments on this issue?
Click here to send them to Rich!

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> Internet Marketing,Training — Wes @ 9:18 pm

November 29, 2011