Home Business Tip of the Day: ?Getting Clarity On The Things You Do

Hey Fellow Entrepreneur, 

So we’re on the subject of getting clarity this week.

Clarity is all about asking the right questions. Figuring out the important things you need to know before going in to anything.

In your last issue, I told to you about the questions I ask the viewers of my new training webinar before we even get started. I have them answer these questions so they can get clear in terms of what they want to get out of the webinar.

That makes the webinar infinitely more valuable to them. They get much more value out of it.

That’s a truth no matter what you’re doing.


Whether you’re on a webinar, or reading a book, writing a blog, whatever…

So today I want to talk a bit about getting clarity in another area. It’s just as important as anything else, but like those other questions, rarely asked by entrepreneurs.

And then I want to share an idea about why it’s so important for you to be able to ask and answer your own questions.

This is going to be a challenging issue for you. But read and digest it and I think you’ll be richer for it.

So let’s get going.

To higher profits and beyond,

Rich

 
 
 Getting Clarity On The Things You Do
By Rich Schefren

Today we’re going to talk about getting clarity in your projects

And really, it doesn’t even have to be a major project. I can be a minor project – anything you’re doing that requires several you should be looking to get clarity on.

I believe there are two questions for getting clarity on a project that we can ask. The first is, “What does done look like?” That’s the big overarching question. The second one is, “What does doing look like?”

In other words, when it’s complete, what will it look like? And, what are all the steps involved in getting it done?

Let’s look at these questions separately.

Are You Done Yet?


So how do you determine what “done” looks like?

The way you surface the answers to that is by asking a series of questions like, “if this project was incredibly successful, how would it turn out?” “If it was everything I wanted it to be, how would I know?” “If this was a smashing success, how would it end up?”

So those are the types of questions that you ask to get extensive clarity about what does done look like. Obviously if it’s anything that is more than just a few steps, it requires that you actually spend a few minutes at the very least writing out your answer to that question so that you can have greater clarity.

Now once you understand that, the next step is to figure out what “doing” looks like. To do this you need to really start listing all the steps that will get you to “done.”

I think I’ve probably shared this before, but what I like to do to determine what “doing” looks like is to brainstorm all the steps.

I don’t try and make it linear – first step, second step, etc. – because if I do that, I box myself in too quickly. So what I try to do is just brainstorm all the steps first.

Then as I’ve kind of exhausted all the steps, then I put them in order. As I put them in order, I realize I might have forgotten certain things.

Once I get all that down, I’m able to put it into a step-by-step plan that will lead me to this outcome that I’ve already defined by determining what would this look like if it was an amazing success.

Make sense?

A Harder Question: How do you know the questions to ask?


That brings up a more difficult question of how do you know what you need to know, to get clarity on anything?

To answer that, I’m going to go a little bit more global here for a second; a little bit more meta-level.

The answer is really pretty simple, but it’s not that easy to do. I’m talking about the ability for you, as an entrepreneur, to trust your instincts.

Why is it so hard to do?

Well you see, you’ve been trained ever since you were a child not to trust your instincts; that somehow your instincts were bad or wrong.

When you were a baby you wanted all your toys and your parents made you share them. When you went to school, you might have wanted to stand up and walk around; but you were forced to sit in class and pay attention. If you decided that something was interesting to you if it wasn’t necessarily interesting to your parents or your teachers you might not have been able to study it or get access to it.

You’ve been taught over time to trust outside experts to give you certain answers that ultimately you should be developing yourself.

The bottom line is, and this is just my perspective, because people don’t trust their instincts, they don’t know what it is they want or need.

They end up looking for answers without knowing what it is they need to know.

The problem with getting answers to questions you don’t know


So they end up joining a program, they buy some books, they listen to an audio but they’re not really clear what it is they’re hoping to get out of it. So they go to wherever it is they’re going; the program, the audio, the course, the book, etc. hoping to find out what’s there and what potentially they need as opposed to walking in knowing exactly what they need and what they’re there for.

When you don’t trust your instincts you end up deferring to others to tell you more and more of what you need for the clarity. Ultimately you’re not getting your own clarity. You’re getting other people’s clarity.

Most of things that you want right now, whether you really want them or not, have been ingrained in you. Someone else has told you that you need to have it. It’s obvious what those things are. You want more money. You want a good relationship with someone who loves you. You want a good business that makes you feel like you’re making a contribution and getting the security and freedom that you desire.

So here’s another big question. Do you think you need something that you currently don’t have in order to get something you want? Do you think you need something that you don’t have right now in order to get more money; in order to have a good relationship with someone who loves you; in order to have a good business where you feel like you’re making a contribution?

And if you do feel you need something, what is it exactly? If you don’t know what it is you need to have in order to get that, how will you ever find it?

Unless you’re hoping that someone else takes responsibility for knowing what it is you need and therefore giving it to you. That is a very dangerous position to put yourself in.

I’ll share a personal story about that in the next issue.

 
 
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> Internet Marketing,Training — Wes @ 1:32 pm

November 5, 2011

Home Business Tip of the Day: Changing Your Stories: A How-To Guide

Hey Home Business Entrepreneur,

I want to finish up our little chat about stories today.

If you’ve been following in the last couple issues, you clearly understand the importance and the influence that stories hold over your life and success.

I hope you did the exercise and answered some of the questions about your own stories. I’d imagine a lot of you are reading this newsletter because you want to become better entrepreneurs (or maybe you’re just looking to get started.) You may not think that this kind of discussion is important or pertinent to you.

Believe me when I tell you it is. I’ve coached tens of thousands of entrepreneurs. Business of all shapes and sizes and one thing I can tell you is, when I talk to them, the effect their stories have on them is clearly obvious where their struggles are concerned.

Simply identifying and working to change this one tiny element can have a massive impact on your business. Seriously. I mean life-altering.

Do not doubt how important your stories are in your business.


Today I want to wrap up the discussion by diving just a little deeper and showing you a couple ways you can easily alter the stories that are holding you back.

So you can change your stories from one that’s pulling you down, to what’s driving you to achieve all the success you want.

Let’s get busy…

To higher profits and beyond,

Rich

 
 
Changing Your Stories:
A How-To Guide
By Rich Schefren

OK. By now you should have an idea of your own personal stories on a number of subjects. Today we’re going to break this analysis down just a little further. Get a little more in depth.

As I’ve been thinking about it, there are five major areas; five major subjects through which entrepreneurs weave their stories.

1. Work and their business
2. Their family
3. Their health
4. Their happiness
5. Their friendships


By asking yourself some basic questions about how you feel about what you do, and how you conduct yourself in those areas and by really, honestly looking at your story in these areas, you begin to get a better sense of what’s really going on.

A Quick Word on Happiness


I do want to take one quick sidetrack here before I get back into looking at your stories.

I want to talk about happiness for a second. Because I think that quite often, people confuse pleasure and happiness.

Pleasure is all about instant gratification. Pleasure is like that second piece of chocolate cake. Long term pleasure doesn’t lead to happiness. For the most part, long term pleasure leads to pain while happiness leads to more happiness.

Happiness is a feeling that you’re making progress; that you’re headed in the right direction. It’s the anticipation of joy. While pleasure doesn’t last, happiness does.

Every depressing story about a celebrity who dies of an overdose or anything like that, you can see they were chasing pleasure as opposed to happiness. So I just wanted to give you something to think about as we talk about your stories. Understand that when we’re talking about work, family, health, and friendships, we’re talking about happiness here, not pleasure.

So back to your stories.

Two Ways to Change Your Stories


Step one in trying to get a better handle on your stories and make the edits that are necessary, is to identify the areas of your life where the stories that you tell yourself or the story that you tell others is clearly not working. Areas where they simply won’t take you where you ultimately want to go. Where they aren’t currently getting you the results that you want. That could be in your business, in how you work. It could be in your family, your health, your friendships, or wherever.

The bigger question here is in what areas is it pretty obvious that I’m not going to get to where I want to go with the story I currently have.

Let’s say for example that you keep avoiding certain work. Well there’s a story there. So you’d want to focus on that. Once you’ve done that, what you want to do is actually articulate as clearly as you can the story that you currently have that’s not working. You want to put it down on paper. This is your old story.

There’s two ways that you can attack or alter or edit a story that’s not working for you.

The first is to identify the faulty elements of your old story. You can do that by asking yourself these questions:

1. Does this story stimulate me to take action?
2. Does this story reflect the truth as much as possible?
3. If I continue to live this story, will it get me to where I want to go?
4. Will it lead me to where I want to be?
5. Along those lines, if not, why not?


Now once you’ve identified the story, the great news is that as soon as you alter your story, you should immediately experience a change. The challenge is how do you change the story?

One way to change the story is to take massive overwhelming force to the story. Kind of like killing an ant with a sledge hammer. If you’ve always told yourself a story that you can’t do X, then you want to focus a lot of energy on doing X.

If you tell yourself you’re a procrastinator, then for a day, for two days, for a week, you’re going to start to actually make massive action so that you can actually redefine your story.

The second way is to actually alter the story on paper first and then really think through how would you have to live in order for you to be on the path of this story. Ideally, you get pretty clear on that.

Now one other alternative that really kind of weighs into that second course of action is to create a turning point in your story. Take your story as it is up until now, and then you create some kind of turning point and then change the story. A lot of other elements relate to this. Your larger purpose becomes the premise of your story; your overall purpose in life and your values become important elements too.

But for right now, I think it’s a good start to really start getting your head around the idea that you’re living a story. We all do because we need a story to make sense of the world.

Start Rewriting Your Story Now


Right now, either that story is either helping you or hurting you. It’s either taking you closer and closer to your goals each and every day. Or it’s pushing you further and further back. As you develop your new story, you want to make sure that it’s taking you where you want to go and that it is founded in truth.

I really believe that confidence stems from your story. Your willingness to do what it takes stems from your story. How you approach your work stems from your story. Whether people are attracted to you or not comes from your story. Basically, pretty much anything that you do, feel, think relates to your story.

So here’s your homework. Identify the story that you’re living right now. And ask yourself if that’s the story that you want to live. And if not, start thinking about what has to change so that the story changes.

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When you enter your name and email here, Mike Dillard himself will take you on a tour of Magnetic Sponsoring’s Austin Texas office and tell you all about it…

This is by Special Invitation Only and it goes away soon!

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Or…

In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

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(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

> Internet Marketing,Training — Wes @ 1:18 pm

November 2, 2011

Home Business Tip of the Day: How to Take a Quantum Leap in Income

How to Take a Quantum Leap in Income

By Robert Phillips
What do you see as your main role in your business? Are you the doer of the thing? Or the marketer of the thing? There is a HUGE difference between these two ways of thinking.

The attitude of the business owner as to what his or her role is has an enormous impact on how their time and resources are allocated. The doer of the thing is severely limiting business and income growth. The marketer of the thing has virtually unlimited income potential.

The fact of the matter is that unless you have an extremely rare talent like Picasso’s artistic ability, Stephen King’s ability to write best-selling horror novels, or the voice of Pavarotti, just about anybody can do the thing whether it’s landscaping, providing accounting and financial services, even things that require advanced degrees like dentistry.

Certainly the technical skills related to the delivery of a quality product or service matter but they are not nearly as important as creating a constant flow of people interested in exchanging money those products or services. That’s why so many “smart” and “talented” people are a bust in the business world. They see themselves as the doer of the thing, not the marketer of the thing. Like it or not, the fact is you can hire people to do those things (the doers) relatively cheaply.

The money is in marketing the thing and that’s where smart business owners focus their efforts. After all, your income is largely determined by the demand for the thing you provide whether it’s a product or a service. The more demand, the more money you’ll make. Increase the number of people that want to buy your widget and watch your income explode. Increase the number of people who want the benefits of the service you provide and see your income skyrocket.

You can always hire more “doers” – more mechanics, more architects, more bakers, more consultants, etc. Why do you think big accounting and consulting firms hire so many recent college graduates? Because they charge these new hires out at $200+ an hour and pay them $50 per hour. Consulting companies (at least the ones making the big bucks) understand the better they market their consulting services, the faster their income grows. They can always hire more doers.

This paradigm shift is very difficult for some doers to accept. They’ve invested a lot of time and effort into becoming the best doer of the thing. The best butcher, baker, or candlestick maker – jeweler, chef, or computer programmer. Many doers love the doing of the thing and despise marketing so much that they ignore or worse yet even outsource the marketing to someone that doesn’t even understand their business. It’s a recipe for disaster.

The most successful business owners understand the critical role of marketing. They understand the importance of acquiring, retaining, and maximizing the value of each customer and see this as their primary role. Not surprisingly, the business owner who makes this paradigm shift from the doer of the thing to the marketer of the thing instantly takes a quantum leap in income potential. And the more your customers and prospects get to know, like, and trust you, the brighter your business future.

[Ed. Note: Robert Phillips is the No-BW Copywriter at Glazer-Kennedy Inner Circle, an exclusive group of like-minded entrepreneurs, business people, and managers who want to increase their reach, maximize their profits and create for themselves a better, more rewarding lifestyle. Click here to access Glazer-Kennedy’s most incredible offer ever.]

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Just getting your business online? Here’s What’s Working Now: http://t.co/k5fJtCbn And you can steal it for a song!

> Internet Marketing,Training — Wes @ 11:59 am

November 1, 2011

Home Business Tip of the Day: A Silver Lining in the Great Recession

A Silver Lining in the Great Recession
By Jason Holland

In the current economic crisis, there is a business that is booming. In fact, there has never been a better time to get in on this opportunity.

Due to demand, there are plenty of customers to go around – and there will be for years to come. And the Internet makes it easy to run this business on your schedule and from anywhere in the world.

Think of all the people looking for jobs. What if you could help them land their dream job… and get paid to do it? I’m talking $1,000 to $3,000 per week for just part-time work.

The unemployed are looking for an edge. They’re increasingly turning to consultants to help them craft resumes that will help them stand out from the crowd.

You could offer this resume consulting service to this huge, hungry market. It’s a great way to make a side income while you’re working on your online Carefree Business. Or if you like it, you could make it your primary business – the income potential is there.

No previous experience in human resources is necessary. And you don’t have to already know how to write a great resume. It’s a science. You just need proven outlines and strategies for what details you should include on a resume to make them irresistible to employers. And you can run this business completely online (and maybe a few phone calls), from marketing your services to consulting with clients.

By the way, there is a new bonus video presentation from Michael Masterson, available to new Carefree Entrepreneur members. You are getting this newsletter free as part of your Early to Rise subscription. But to sign up officially and get the bonus, just go here.

The market is huge for resumes. There are 14 million unemployed Americans right now.

Everyone from college kids looking for their first job to executives laid off due to budget cuts needs help. And there are also the underemployed and those who just plain want a new job. Says Julien Sharp, who got her start as a freelance resume consultant after years in the corporate world:

“Many realize their current careers are not going to grow, so they decide to start a completely new career. They need a resume that reflects how their past experience can support the new type of job they are seeking.”

Even in the best of economic times, there are 50 million Americans out there looking for another job with higher pay. So there is always a high demand for this service.

What makes it work is that most job hunters would prefer not to write their own resumes – 79 percent, according to a recent survey. They feel more confident when a pro does it for them.

“Ninety-nine percent of people out of work for the first time in years do not have a current resume,” says Julien.

Many of Julien’s clients realize a bad resume has been holding them back. And they don’t know how to fix it.

“Tom” is a recent client of Julien’s. As a financial analyst who had been steadily climbing up to the executive level in his company, he was laid off shortly after the economy started crumbling. Like so many people today, he had trouble finding work. And with four kids (from 5 years old to 16) to support, he was getting majorly stressed.

Turns out, Tom had everything he needed to get a great new job, except for one vital component.

Sure, he had plenty of experience and expertise. But prospective employers couldn’t see that because his resume was done so poorly.

Julien sees this type of thing all the time. And it’s a major part of her business. She calls helping clients whose resumes aren’t getting them interviews her “sweet spot.”

It boils down to one thing, says Julien: unsuccessful resumes just show what the candidate did in past positions …but they don’t show how well they did them. Julien made that simple change for Tom after she took him on as a client. And within hours of posting the revised version to Monster.com, he had received eight calls and three emails from employers. Eleven days later, the client had received a job offer.

To rewrite this resume, Julien was able to charge $225 an hour.

You can charge upwards of $150 an hour for quick resume tweaks – something you can do right after you start offering this service. Tackle total resume overhauls, writing resumes from scratch, putting together cover letters… and you could multiply that amount by three or four times. With extra services, like interview coaching and helping people get their resume in front of the right eyes with promotional pieces, you can charge even more.

The more experienced your client, says a long-time corporate manager, the more you can charge. Their resumes will be more in-depth and filled with their experience.

Charles Bryant is one of Julien’s fellow freelance resume writers. Before he got into the business, he had no experience at all in resume writing. But he quickly picked up the simple techniques and strategies that anybody can use to craft quality resumes – the same techniques Julien knows.

These days, he makes between $500 – $3,000 writing resumes. And he maintains that anybody can learn what he does and have similar success.

As I said, no previous experience is necessary. You just have to learn how to ask your client the right questions to make sure the right details make it into the resume. Armed with a proven client questionnaire – this is Julien’s “secret weapon” – for getting the most important information, and you can craft a great resume that will get your clients interviews and jobs.

You can make great money in the resume business – up to $150,000 per year – and help people find jobs and get back on their feet at the same time.

In Julien Sharp’s Pro Resume Writer Program, you learn how to write a resume that gets results. She’ll tell you everything that goes into the perfect resume. Armed with her templates and outlines and a proven questionnaire for getting the most important information from your clients, you’ll have the makings of a lucrative Carefree Business.

She’ll also show you how to market your new business so that you can pick and choose your clients and still make a great living.

Get more information on Julien’s program here.

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When you enter your name and email here, Mike Dillard himself will take you on a tour of Magnetic Sponsoring’s Austin Texas office and tell you all about it…

This is by Special Invitation Only and it goes away soon!

———————————————————————-

Or…

In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

> Internet Marketing,Training — Wes @ 5:16 pm

October 28, 2011

Home Business Tip of the Day: Two More Strategies To Explode Your Performance

Today we’re going to finish up our discussion on understanding yourself.

So far we’ve talked about motivating strategies. Today we’re going to cover two more areas of self-awareness that are equally important.

Combined with your motivating strategies, these two areas will give you…

A 1-2-3 power combination to get

just about anything done in record time!

And what’s really amazing about what I’m showing you, is that you don’t have to learn anything new. You’re simply understanding and leveraging who you are already!

So we’ve got a lot more to cover. But before we dive in, I wanted to make sure you check out the “resources” section at the bottom. I’m looking to add some serious talent here at Strategic Profits and if you think you’ve got what it takes, be sure to check out the ad.

OK. Enough warm up. Let’s dive in.

To higher profits and beyond,

Rich

 

 

Two More Strategies To Explode Your Performance

By Rich Schefren

OK, So far we’ve talked about different motivation strategies. You’ve evaluated yourself and determined whether you primarily use moving “toward” or “away” as a motivating factor. We also examined whether you use internal or external cues for motivation. You’ve stopped to consider whether you’re driven out of “necessity” or “what’s possible.” And you’ve also had some time to sit and think about “what turns you on.”

So right now, you’ve got some pretty important insight into yourself that you can use when making any plans. Understandings that will help you get what you want faster and more easily than you may have been able to in the past.

But let’s not stop there, because there are other strategic things you should know to help you achieve your goals more efficiently.

Learning at the Speed of Light

What about your learning strategy? First off, are you a reader or listener? Which do you tend to do more as far as when you’re learning something new? Do you tend to read a lot or do you tend to listen a lot or watch a lot?

Here’s an important point. When I ask people individually how do you learn best; most people have an easy answer for me. However, when I ask them if they act on that information, do they actually consider that and leverage it when they go about learning something – very few people actually answered yes.

And yet acting on your knowledge of how you best learn is the key to growing your performance, to getting better and learning faster. Not acting on this knowledge condemns to inefficient learning and therefore, condemns you to suboptimal performance or non-performance.

So what is the best way that you learn and are you leveraging that way? It could be by reading. It could be by thinking about and writing about what you’ve just discovered. It could be about watching videos. It could be about talking about what you’ve learned with friends. It could be a lot of things, but the point is that you need to know how you best learn.

If you know how you get motivated and you start actually using that to increase your motivation. And you know how you learn and you start leveraging that so you can learn faster, I think you can kind of see where this is going. Ultimately your performance will be so much better than it is right now because you’ve brought some consciousness to who you are; how you do the things you do; and how you could perform at your best.

Work Preferences

Another area is your work preferences. There are too many topics to discuss here, so I won’t go too in depth. But, let’s take one easy example.

Do you work best alone or with others? If you do work better with others, what kind of relationship does it usually take? Is it with friends? Is it with people who are subordinates? Is it with a boss telling you what to do? (I hope not if you’re going to be a successful entrepreneur.)

How do you work best? Do you work best in the morning or the evening? Do you work best working on one project for the entire day or working on several different projects at the same time or throughout the day? Do you work best at your desk or in different environments? Do you perform better under stress? Or, do you do better with a highly structured, predictable environment?

Personally, I tend to work best in different environments so I’m always moving around. A while back, someone was asking me how I dealt with ADD as far as multitasking. I told them when I start feeling bored and get the need to start working on something else; rather than dropping what I’m working on and starting something else, I take what I was working on and I go to a different environment. So if I’m working on something and I’m at the beach and I’m starting to get antsy, then I’ll go to the cigar bar or I’ll go to my office. Once I get antsy there, I’ll go to Starbucks. I’ll just move around.

But it’s not important what I do. It’s important what you do that works best. Maybe you’ve never thought about these things. So you don’t know the answers to these questions right now. That’s completely okay. But now that you’re aware these are things you should know, you can start actually thinking through your motivation strategy; your learning strategy; how you do work strategy.

Do you see how knowing these things can make such a huge difference in your level of performance? When you do, you can adjust your work in a way that really leverages the best out of you!

The Way I Stay on Top of These Kinds of Things

That’s one of the reasons I love writing in my journal. Because a lot of questions like these get answered. Not always in a premeditated way, but just by sharing experiences in my journal. I see the patterns over time like “oh, the last six times I really learned something quicker than I thought. It was because I did X, Y and Z in all of those cases.” Obviously X, Y and Z would be something very useful for me to consistently do whenever I’m learning something new.

So, that’ll wrap up this brief topic. I’ll leave you with this…

How well do you know yourself? And based on that, are you leveraging who you are to get all that you want? If not, are you willing to be introspective to reflect, to think through, and ultimately bring more consciousness to who you are, how you best work and what gets you going and how you learn best?

I believe that the rewards for knowing this far, far outweigh the time it takes or the energy that you expand to learn these things about yourself.

If you really want to perform at a high level, then it’s not a “nice” thing to do; it’s an absolutely essential thing to do.

Questions or Comments on this issue?
Click here to send them to Rich!

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Just getting your business online? Here’s What’s Working Now:

http://t.co/k5fJtCbn

And you can steal it for a song!

 

> Internet Marketing,Training — Wes @ 12:20 pm

October 26, 2011

Home Business Tip of the Day: You’ve Probably Never Considered…

Two More Powerful Marketing Ideas
(You’ve Probably Never Considered…)

By Rich Schefren


Let’s press on with our discussion about improving your marketing.

So far we talked about putting yourself in your prospects shoes as the fastest way to understand what kind of value they are looking for. Then we talked about overcoming objections they’ll have once they get your message.

This week I wanted to finish up our marketing chat in a big way. But there’s a lot of ground I want to cover, so I’m going to have do it in two parts.

First I want to quickly go over the words that you can replace. From there we’re going to dig just a little deeper and dive into some human needs and show you how you can leverage them for more opportunities.

Little Words Make a HUGE Difference


We all make this mistake. I’m sure that you could find numerous examples where I’ve made it myself. But nonetheless it is important and something you need to keep in mind when creating a marketing message.

I’m talking about the power of certain words you use.

You see, there are words that increase the chances of a sale and there are words that will work against you in that regard. Let’s start with the biggest offender.

“Buy.” Buy is a word that is simply not ideal. People don’t like to be sold, so telling them to buy is a big turn off for your prospect.

So what can you use instead?

How about “claim?” Think about, “Discover how you can claim your special report” as opposed to “Buy your special report here.” Can you see and hear the difference?

You can use the word “invest.” “Your investment in this special report is backed by our iron-clad guarantee.” Or how about “enroll.” “When you enroll to get the information in this special report…”

This isn’t the be-all-end-all list, but you can see how they are an improvement over the word “buy.”

Don’t Make Your Prospect “Work”


Another word that can always be generally improved upon is “learn.”

People generally don’t like to learn. Learning is work. People much prefer to “discover.” Discovering is exciting. It implies “newness” or something that maybe no one else has seen or heard of before.

Or even better, if you are talking in kind of conversational tone, you could say “find out.” “Here’s how you can find out…”

Both words are less threatening to the prospect.

I sometimes see people use the word “things” in sales letters. As in “The five things you need to become…”

“Things” is a weak word. It’s very important to be specific in your marketing message. “Things” is just too vague. Tips, tricks, techniques, insights, secrets, strategies, insider tactics, etc. are all much better options than using “things.”

This list could go on forever. And I’m not going to spend the entire issue trying to create a comprehensive list. Suffice to know and understand that you have to be aware of the words you are using in your marketing.

If your words imply work on the part of your prospect or anything confrontational (like the “buy” example,) you should think twice about using a different word in its place.

The Secret Reason Everyone Buys…


Now, I want to share one more important marketing concept with you.

I’ve saved it for last because it can be immensely powerful. It can really be your ticket to multiplying how profitable, how big, how successful your business can be. And also accelerate how fast you get to your goals.

But before I get into it, I want to kind of give you the right context here. There are two important pieces of information that I want to share with you that I think will help you appreciate the value that I’m about to give you.

The first is from Porter Stansberry. Porter runs the largest division of Agora – Stansberry & Associates. His division has grown to nine figures in a very short period of time. That’s over $100 million dollars. Thanks to his division alone, Agora will break $600 million this year.

Porter once told me that people buy for emotional reasons, but those emotional reasons never get full satisfied. That’s important. Once you know what a buyer has bought in the past, you have a pretty good idea of what they will buy in the future.

So for example, I buy a lot of books. There are a lot of good business reasons why I buy them. But there’s also some emotional baggage I carry around.

Let’s say I buy all these books because my mother and father thought I was stupid. That’s not true but let’s just say that it was as an example. If that were the case, then I’m really buying all these books because I’m unconsciously I’m trying to prove that I’m smart.

Well if that’s the case, there is no book that’s ever going to fill that emotional need. There’s never going to be a book that I buy, read, and say, “Ah ha! Now I’m smart! I don’t have to buy any more books ever again.”

It’s that emotional need that never gets satisfied that a marketer can tap into time and time again. That’s important to realize. I think it’s pretty profound actually.

And what’s more, we’re all subject to these emotional needs in some form or another.

I want you to think about that for the next couple days.

What kind of emotional needs might prospects in your market have that you would be able to fill. Make a short list. When I come back in the next issue, I’m going to expand on this in much greater detail.

————————————————————————————–

For questions or requests: contact us online.

Everyone should have their own Home Business…

Ready to get started for FREE?

www.Referals.ws has your answers.

> Internet Marketing,Training — Wes @ 12:23 pm

October 25, 2011

Home Business Tip of the Day: No Product? No Problem!

No Product? No Problem!
By Jason Holland

As Carefree Entrepreneurs, we take the “easy way” whenever possible.

This philosophy guides how we start our businesses. What niche we go into. And, as I’ll show you today, what products we sell.

The great news is that you can sidestep the dilemma facing many new business owners: how do I create a profitable new product?

Take my friend John, whom I mentioned a few months ago. In his Carefree Business, he never creates products. He simply chooses among thousands of already created, proven-to-sell products to offer on his websites. This speeds up the time it takes for products to come in. And he never has to waste time trying to perfect a product he’s created.

John doesn’t stock these in a warehouse or ship them out… process orders or handle returns… or even talk to customers.

The only thing he does is some simple advertising. For that, he collects checks every month – from wherever in the world he happens to be at the moment.

It’s thanks to affiliate marketing.

Basically, John markets other businesses’ products (he specializes in nutritional supplements) and takes a commission (from 20 to 80 percent or more, depending on the company) on every sale. All he has to do is include a unique link (trackable to him) to the shopping cart of the company in an ad, blog post, article, or sales letter on his website.

It’s all automated. And John has nothing to do with the order after visitors to his site click over to the shopping cart. As I mentioned, affiliates don’t have to process orders, ship out products, or handle any customer service.

It’s a very low-maintenance business thanks to that level of automation.

The Easiest Way to Get Started as an Affiliate

As an affiliate, you can sell products from big names like Amazon or Walmart, as well as smaller companies who market everything from weight loss programs to legal services.

But today, we’ll focus on an affiliate network called ClickBank. It’s ideally suited to Carefree Entrepreneurs – and first time online business builders – because:

  • It deals solely in instantly downloadable digital information products. With instant delivery, customers are more willing to buy.
  • The products on ClickBank are cheap – nothing above a few hundred bucks. Again, that means customers are itching to pull out that credit card. Expensive products sell less. And the customer usually has to feel more comfortable, visiting the sales page a few times before making a final decision. Not so with ClickBank.
  • ClickBank has many proven bestsellers with long track records of sales and profits.
  • The commissions – at up to 75 percent- are among the highest online. That means you can sell these relatively cheap products – which sell much easier than expensive products – and keep most of the sales price for yourself. Product owners allow this because of the sheer volume of products they sell through all their affiliates. And because everything is digital, you get your commission payments much faster.

This well-established affiliate network is a one-stop shop. Many entrepreneurs base their whole business on ClickBank.

You’ll find products on just about any subject you can think of: investing, dog training, Disney World, weddings, computer help, languages, building chicken coops… And they’re in many formats that appeal to customers: ebooks, software, instruction books, travel guides, and more.

One bestselling product in the health and fitness area, The Turbulence Training Kettlebell Revolution, is a video series dedicated to exercising with the kettlebell, a heavy round weight with a ring attached. With a 75 percent commission and a sales price of $57 for the basic package… that’s $42.75 per sale you get to keep. Just five sales a day would bring in just under $1,500 a week.

And all you’ve done is set up a simple website selling this product.

What’s really cool is that many times the business you affiliate with has proven sales copy already written for you. You can use it on your own site in ads, blog posts, articles, and even full sales letters. The companies encourage you to “copy” all their advertising. They want you to market their products and will help you do so.

You’re bound to find a product related to your business’s niche on ClickBank. The list is easily searchable on the website. And you get detailed sales stats so you know which products are the most popular. These are proven sellers that have made affiliates thousands of dollars.

And when you want to start promoting a ClickBank product, it’s easy. You don’t have to contact each product creator and set up an agreement. You just register once with ClickBank.

Then you simply browse all the affiliate offers available related to your niche, pick one, and as a member, you’ll get links to the company’s sales letter and order page, trackable to your account. ClickBank handles the commission payments so you don’t have to follow up with anybody.

There really is no easier way to start selling online.

Of course, to generate sales, you need a website and customers visiting that website, right?

The tips I’ve been passing on over the past several months – and the ones to come – will help you do that.

But to speed up that learning… you have another option.

Nick Usborne’s How to Write Your Own Money-Making Websites program is designed specifically for those starting their first online business. Using ‘simple to set up and manage’ website software, you could soon have a website generating up to $10,000 of extra income per month for just a few hours of work a week.

With Nick’s strategies for picking a profitable niche for your business, bringing traffic (potential customers) to your website, and creating content that primes visitors to buy… you’ll have a complete online money-making venture.

Learn more about Nick’s proven model for a Carefree Business here.

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Everyone should have their own Home Business…

Ready to get started for FREE?

www.Referals.ws has your answers.

> Internet Marketing,Training — Wes @ 9:22 am

October 24, 2011

SpidersWeb Home Biz Weekly for 2011-10-24

  • Biz Ready too! RT @Scrapbooks: OK, 5 New Halloween Stationery in both 8.5×11 and A4 sizes are ready for you at: http://t.co/ksnI99zw #
  • Did I Mention that this site lets you use it’s totally FREE Stationery to create business ads, letters, etc. ? http://www.Free-Stationery.com #
  • RT @Scrapbooks iPhone devil…
    RT @TweetSmarter r/t iPhone spyware can snoop on desktop typing nearby: http://t.co/JkR6bfth #
  • RT @Scrapbooks iPad devil… RT @TweetSmarter #Warning —Anyone with a Smart Cover Can Break into Your iPad 2 http://t.co/77KpUuwO #
  • Been using the Free Thunderbird Mail for almost a month and am quite impressed. Love the module addons you can get for it. Bye bye Outlook! #
  • My only complaint with switching to the Free Thunderbird Mail software is having to recreate all my manual filters. Import frm Outlook easy! #
> Internet Marketing — Wes @ 8:10 am
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