It creates easier sales
It creates more loyal customers
It creates more repeat and referral business.

Trust me. Don’t skip that part of planning your business.
But once you get that done, then what?
Well that’s what I want to talk to you about in the next couple issues here. About what the rest of your communication should be about.
This is something else you shouldn’t take lightly, because if your communication to prospects and client’s isn’t doing this specific thing, then you’ll be struggling down the path to failure.

Time to explain what I’m talking about. Let’s dive in To higher profits and beyond,

Rich

Your Second Most Important Communication

By Rich Schefren

OK. We’ve spent the last few issues talking about communicating with your market. Specifically how you shape your personal narrative.
Once you get that down, you’re going to be way ahead of the game. But you’re far from done.

Today I want to start talking a little more in depth about another area of communication that is vital to your business. One that can accelerate your success, or leave you stuck in the mud spinning your wheels.
The area I’m talking about is…

FREE CONTENT

More specifically, free content that actually makes sales.
You see, if the content you produce and give away isn’t clearly moving you closer to the sale, it’s actually moving you further away.
So let me tell you a little bit of the back story. You see, I was out West a little over a year ago consulting for a well-known guru I’m sure you’ve heard of. He’s not in internet marketing but he’s been around for quite a long time. And his company is about a little over ten million dollars.
They flew me out to get my input because sales had been flat.
More specifically, the launches that they had done were mediocre at best. Sales from their blog were basically non-existent. Sales from the content emails they sent out barely moved the needle at all. And even their webinars and teleseminars really didn’t have the impact that they were hoping for.
Now whenever I hear something like this I’m always thinking there is a problem in the way the content is being structured. More specifically, is the content that’s being delivered actually furthering the sale? Is it advancing customer’s desire to purchase the product that the company, guru, etc. is hoping to sell?
You see, the big mistake this client was making, one I see so many people make these days, is thinking, "if we provide really good content, people will automatically want to buy our stuff."

Guess what.

That simply isn’t the case –

And it hasn’t been the case for quite a long time.

Valuable content for content’s sake, on its own and without a strategic plan behind it will not get more people to buy from you. Today we live in an age where great content is all around us. So the simple fact you are offering someone great content doesn’t have the impact that it once. It doesn’t motivate buyers with regard to actually stimulating a sale like it did when great content was much more scarce. .
So that’s what we’re going to talk about. Content. Specifically the type of content that actually increases desire. The type of content that actually stimulates a sale.

Are you suffering from weak content?

Well, the easiest way to get a grasp on whether or not this really applies to you is how effective is whatever free content you’re putting out there is actually generating sales?
For example, I’m well-known for the reports that I’ve put out, the free reports that I’ve put out to the public. In each of those reports I’ve made millions of dollars based on the sales that they cause. So that’s what I’m talking about.
If you’re putting out content that doesn’t stimulate sales, then you really got to scratch your head and ask yourself why you’re putting out that content in the first place and could that content be better? Could it actually create the sales that you desire?

It can.

When you create great content that actually does advance the sale; that does create desire, what happens is that you build a momentum in your business where that content that is out there for free for the prospects and your marketplace to eat up and to consume, continuously increases your sales. Continuously brings new prospects and new customers into the fold. That’s when you have content that is really effective.
So let’s talk about really why people have this problem. There are two different concepts that have floated around the market that I believe really cause more harm than they do good.

The first and most problematic is called…

"Moving the Free Line."

This is the standard response entrepreneurs offer when they see the content they’re currently offering isn’t getting the results they hope for.
If you’re a BGS or Founders Club member, you’ve probably heard me talk about Earl Nightingales comment about why you don’t want to do what the rest of the market is doing. This is a perfect case in point.

Anyway, the concept here is that we’re going to give more away than has been given away before. Somehow magically because we’re doing that, people are automatically going to buy from us. That simply is not the case.

Think about this for just a second. if your content isn’t creating sales in the first place, how is giving more of it away going to help? Still that’s the mindset that most entrepreneurs work from.

If your content doesn’t create greater demand your content is not effective. So the idea of moving the free line, while it’s a clever statement, doesn’t really capture in its essence what is necessary to create demand and make sales.
Now there are a number of other content mistakes that entrepreneurs make as well. But i’m going to cover them in the next issue, so create any content in your marketing, stay tuned!

Questions or Comments on this issue?
Click here to send them to Rich!

———————————————————————-

Until Next time…

Wes

www.SpidersMarketingWeb.com

The company, the Empower Network, has only been open
for three weeks and they have already paid out $858,000
in commissions and had 7,000 people join.  

People are now joining at the rate of 400 per day.

Opt in at my landing page here (you will have one just
like it), watch the video and let me know what you think.

CLICK HERE

To Your Success,

Wes

PS  The conversion ratios in their marketing funnel
are insane!  25% of people who watch the first video
join.  50% of those accept the $100/month upsell,
and 30% of those take the second one time $500 upsell.

PPS  As of a few days ago, they now set up internationally
so anyone can participate anywhere in the world.

PPPS  Because I never recommend anything I wouldn't buy
myself, just know I bought in at the highest level.

CLICK HERE Now!

Hi fellow Entrepreneur,

I just found the coolest new way to create a
marketing funnel I’ve ever seen.

What I’m going to share with you below is a great
way to make some extra money, but it goes beyond
just that.

This system can build you a mailing list/customer
list at a profit – and if you know anything about
marketing online, you know the “money is in the
list”.

It also is using a marketing funnel model that can
be applied to most any business to make it viral.

So what is it?

It’s a done-for-you viral marketing platform that
has only been out for 3 weeks.  It includes done-
for-you marketing and up-selling funnels.

Please understand, this is NOT an MLM, it is a one
level affiliate program that pays 100% commission
which you can join for as little as $25 per month.

Find one other person who likes it and you make
$25 per month.

When I watched their first video, it seemed like
hype to me and I also wondered how they could
afford to pay out 100% and exist themselves.

But, after watching all their videos, now I
understand.  I’ll explain it to you if you are
interested.  Rob Fore – my sponsor’s sponsor in
SOC has made $17K with this in a couple weeks.

The company, the Empower Network, has only been
open for three weeks and they have already paid
out $858,000 in commissions and had 7,000 people
join.

People are now joining at the rate of 400 per day.

Opt in at my landing page here and watch the video
and let me know what you think.

CLICK HERE NOW!

Wes

PS  The conversion ratios in their marketing funnel
are insane!  25% of people who watch the first video
join.  50% of those accept the $100/month upsell,
and 30% of those take the second one time $500 upsell.

PPS  They now set up internationally – anyone can
participate anywhere in the world where affiliate
programs are allowed.

“I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.” – Mark Zuckerberg

—————————————————————————

Ready for your own Success Story?

Read Here how to start today and put extra holiday cash in your account within 48 hours.

Subject: Need Leads?  Read This!

Hi fellow Entrepreneur,

Have you ever heard the term "funded proposal"?

Funded proposals are the way Internet marketers
build their businesses the right way. 

How they work is that you create a very desirable
front-end product to sell online and then those
customers join your list to sell your primary
program (or product) to.

You make money doing this so in effect, you build
a prospect list that knows, likes and trusts you
for free.

You may have heard of Mike Dillard’s "Lead System
Pro" or Ann Sieg’s "7 Lies" programs.

The problem with these is that to make this work
you need Internet marketing skills and bunches of
money up front to start. 

I know because I tried both of those and found
them too complicated – and I already do Internet
marketing!

What I’m going to share with you now is a new, only
a few weeks old, system that solves these problems.

This system can build you a mailing list/customer
list at a profit – and if you know anything about
marketing online, you know the "money is in the
list".

So what is it?

It’s a done-for-you viral marketing platform that
has only been out for a few weeks.  (You are getting in on the Ground Floor, so to speak) It includes done-for-you marketing and up-selling funnels already built in.

Please, you need to understand, this is NOT an MLM at all. It is a one
level affiliate program that pays 100% commission
which you can join for as little as $25 per month.

Wait! Here’s how you get your fee back and so much more.

Find just one other person who likes and needs it too and you
make your $25 per month back.

Really! It’s a one for one exchange.

When I watched their first lead video, it seemed like
hype at first to me and I also wondered how they could
afford to pay out 100% and still exist themselves.

But, after watching all their videos, I quickly
understood how valuable this new concept (new for the small businesses out there anyway) really it.

Let me show you just a few examples of success, if you are
interested. 

Joe McVoy, my sponsor has made more than $1K in a week, while Rob Fore – his sponsor’s sponsor in
SOC has made $17K with this in just the first two weeks.

The company, the Empower Network, has only been
open for three weeks at this writing and they have already paid
out over 7 figures in commissions and had 7,000 people
join. 

People are now joining at the rate of 400 per day.

Opt in at my landing page here and watch the video
and let me know what you think.  

Go Here Now

The conversion ratios in their marketing funnel
are insane!  25% of people who watch the first video
join.  50% of those accept the $100/month upsell,
and 30% of those are taking the second one time $500 upsell.

And Even Better Yet… As of a few days ago, they now set up internationally! This means that anyone around the globe can now participate. that’s anywhere in the world!  Can you imagine the power of a worldwide marketing campaign used for your bisiness?

Look, I never recommend anything I don’t buy myself. 
I’m in and I’m telling you that this is where your ship is in port, please don’t miss it.

Remember, you almost never regret the actions you take, only the ones you don’t.

Here’s to your success,

Wes Waddell

www.SpidersMarketingWeb.info (blog)

Empower Network Introduction

WHY?

Because I found a better system that pays me 100% commissions and I get them paid… TODAY! RIGHT NOW! ALMOST INSTANTLY!

Now more waiting till my commissions get to a certain level or more than a month. No more 10 to 20% either.

If you have ever wanted to be in the right place at just the right time: Your Ship has Just Come In.

But, don’t just take my word for it. Check it out direct from the horses mouth at:

The Empower Network

You’ll only be sorry if you don’t learn the Secret!

Wes

The Empower Network is not what you think and is what you dream.