Home Business – THE PHONE WARS
They’re Calling It
THE PHONE WARS
With the rise of Android Smartphones almost one-out-of-three adults in developed countries have a smartphone device within three feet of them right now. (You might even be reading this email on a smartphone!)
But what does this mean for small business owners? What does this mean to us?
It means the world is rapidly changing. That we have to adapt to the times. Or go extinct like the dinosaurs.
You see, your market won’t be reading your website or watching your videos on a desktop computer for much longer. Your Facebook friends and Twitter followers will almost certainly be mobile if they aren’t already — within the next two years.
In the meantime, the stats indicate that Internet marketing game is far from over.In fact, they indicate the opposite trend.
They indicate that smartphone users are using their phones to check their email more often on-the-go throughout the course of their work day.
But make no mistake it isn’t as easy (or as cheap!) as it used to be. Take Pay-Per-Click marketing for example which seems to be going the way of the Dodo. Or even email marketing which is now getting to be more expensive with every passing year.
In the “early days” of Internet Marketing 80-90% email open rates were not a rarity. They weren’t the rule by any means. But they weren’t unheard of.
Now most online business owners are thrilled to get 10-15%! (Think about what that really means when you have to pay to send tens of thousands of emails every day…)
Make no mistake the writing is on the wall. You had better start building your bunker now so you can fight off the bandits tomorrow. There will be blood.
However, in the midst of the bloodshed there will also be opportunity.
The opportunity to build your marketing empire using tools that didn’t even exist even five short years ago by tapping into the mobile marketing technology explosion we’re going to see in the next two years…
Baron Rothschild, a member of the Rothschild banking family, was quoted as saying:“The time to buy is when there’s blood in the streets.”
I promise you the phone wars are raging and there will be blood.
But I also promise you there will be opportunity too.
If you want to be on the winning side then you had better brush up on this attraction marketing “stuff” before it’s too late to take advantage of mobile…
Not in our lifetimes…
Yours in success,
Courtney Houde
Editor, Magnetic Sponsoring Newsletter

