The Secret Qualities of Successful Information Products

Dear Subscriber,

Information publishing is the ideal Carefree Business. It’s one of the largest and most profitable industries in the world, full of entrepreneurs making great livings. And, there is plenty of room for newcomers to get in on the action.

In today’s essay, Gary Scott shows you how to create profitable information products, the first step to getting your business off the ground.

Cheers,

Jason Holland
Managing Editor
The Carefree Entrepreneur

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The Secret Qualities of Successful Information Products
By Gary Scott

If someone asked you, "What’s the biggest chunk of the U.S. economy?" … you probably wouldn’t say "information."

But, expenditures on information and information products account for over half of this country’s economy. That’s roughly $5 TRILLION!

Why so much? Americans have an unquenchable thirst for information. We crave information to make us healthier … wealthier … more beautiful. But most of all, we want information so we can show others how much we know.

I’ve developed a highly-successful publishing business selling information that people want. You can, too.

The key is developing an information product that people not only want to buy but want to continue to buy (or renew). This isn’t hard – if you understand the following 7 Qualities of Successful Information Product Development.

Quality #1: Is the Idea Interesting?

Interesting ideas connect with a genuine fundamental aspect of life. And, the first person they have to interest is you. If you pick ideas that interest you, research and writing will be fun. But, interest goes beyond that. Your idea has to be truly interesting to your reader.

For example, my first retail publishing idea in the early 1970s was for U.S. investors to invest globally. The idea was sound and remained very interesting for a long time.

On the other hand, look at collectables. There will always be a collectables market. Yet, many collectables are attractive only because they are in vogue.

If, for example, you had a publication about Beanie Babies back when they were in vogue, you could have done well. Today, that publication would fall on its face.

Fads offer attractive publishing opportunities, but they don’t last. Publications about interesting topics survive.

Quality #2: Is the Idea Legal and Ethical?

I once got a letter about how I could mail First Class letters for only 3 cents! Indeed, the stamp on the envelope was 3 cents.

This seemed interesting, since I spend hundreds of thousands a year on postage. The letter promised that, for $12, I could get details on how to mail First Class letters for 3 cents.

This was too good to be true, but I was interested. A few days later, I got one photocopied page telling me how to do it. The page claimed that, as a business, the Post Office had made an offer to send my mail at the current rate. And it claimed that, as a businessman, I could counteroffer by putting a 3-cent stamp on my letters instead. If the Post Office accepted and mailed my letters, they accepted my offer. The idea was to simply mail all your letters with a 3-cent stamp, because most would get through. And, the idea was neither legal nor ethical.

The Postal Service’s Revenue Protection Department operates by spot inspection, true enough. So, yes, many of these 3-cent letters would get through. But, anyone mailing lots of them could expect to be investigated by the U.S. government. So, in the long run, it wouldn’t have been profitable. The fines (not to mention prison time) for these kinds of actions are very heavy.

Quality #3: Is the Idea Attractive?

Your idea has to attract first-time buyers. It doesn’t have to be pretty or pleasant. But, it must attract.

Attractiveness appeals to emotions in some way. The emotions can be good, bad, or even ugly. For example, one ad that worked well read, "I’m mad as heck at the government for cheating us – here’s how to get even." It’s not a very pretty idea. But, it’s certainly attractive.

A publication must hold your reader’s interest to succeed in the long-term. But, attractiveness gets potential readers to drop everything, read a sales story, and buy your publication.

Quality #4: Is the Idea Usable?

Your idea has to fill some need for your reader. This is vital to gaining repeat customers for your publication. The idea has to work for its readers.

A publication can be entertaining. With a golf publication, for instance, the pleasure of reading about golf courses may be enough to make it useful if the main goal is to give the reader satisfaction through description.

On the other hand, the goal might be to help the reader know how to get lower golf scores (pride). Or, show times at various courses when greens fees are reduced (savings).

Quality #5: Is the Idea Understandable?

Some years ago, the book A Brief History of Time was a New York Times bestseller for over a year. It was called one of the most-purchased/least-read books of all time. The author’s next books didn’t sell well. His books – all of them about quantum science – were just too complicated.

Ask: Is my information understandable for my target market? As A Brief History of Time shows, being interesting can sell a book. But if it’s not understandable, you won’t build repeat business.

Quality #6: Is the Idea Timely?

A successful publication is tuned to the times. If it’s too far ahead of or behind its time, it won’t do well in the long run.

I failed to understand this quality in the 1970s when I was first writing about investing internationally. I’d lived abroad for nearly a decade, so this idea seemed obvious. However, it ran contrary to public thought.

Twenty years later, most U.S. investors were ready for this idea. Today, it is so common that local stockbrokers give free talks on the subject, so we’ve had to adapt. Because I understand this quality, I’m able to change, update, and innovate my publications constantly.

Quality #7: Is the Idea Sellable?

In publishing, marketing is a very important part of success. You can have the timeliest, most usable, interesting, easy-to-apply idea in the world. But if you cannot sell it, you won’t make money. Defining your market and deciding how to sell your idea correctly is an integral part of the product creation.

I learned this lesson while pioneering the idea of investing abroad. As I said, my idea was right … but ahead of its time. Because I was out of sync with most American investors, my original selling failed.

The product wasn’t salable until I discovered avenues that led me closer to the small percentage of Americans who were interested. This process of understanding the customer is called "focus," and it’s crucial to publishing success. For example, I found that though I marketed across the country to all professions and religions, a large percentage of my original readers were Jewish, Southern, or chiropractors – groups that had less trust in the establishment. Once I understood that all three of these groups perceived that the establishment had been, at one time or another, biased against them, I was able to zero in and focus my sales in those areas.


Tap Into the Unquenchable Thirst for Information

People in the United States – and all over the world – are seeking information and advice on every topic imaginable.

And as a Carefree Entrepreneur, you can tap into that desire with your own information-publishing business. You can set it up from home – and work completely online if you want.

Gary Scott, a multimillion-dollar information publisher, has created a program to show you the ropes.

In his program, Self-Fulfilled: How to Be a Writer and Publisher, you get a proven plan for getting your publishing business going, step-by-step, with little startup capital. Plus, Gary shares the top contacts in the industry who’ll be happy to help you.

Get all the details here.

—————————————————————————

Ready to start earning 100% Commissions in your own Real Home Business?

Get Started by CLICKING HERE Now!

> Internet Marketing,Training — Wes @ 2:39 pm

January 10, 2012

Home Business Tip of the Day: An Internet Business So Simple You Don’t Need A Computer!

Subject: An Internet Business So Simple You Don't Need A Computer!

Hi fellow Entrepreneur, 

Have you ever thought it would be cool to make money 
online while you sleep but you can't because you have 
zero tech skills?

Well, now you can!

You will need to borrow a computer or use a friend's 
to get set up, but once you have it set up, you can 
just tell people about it or pass out flyers.

You can start this business for only $25 per month and
it has a very unique feature. . .

It pays 100% commissions!

That means find one other person who would like their 
own business and you get paid $25 per month.  Your
business is now free.

It gets better though. . .

If you upgrade to the next level, you pay $125 per 
month but find someone else and you make $125 per 
month.

What if you had 10 more like those?

You'd be making $1,250 each month. How about 20?  That
would be $2,500 per month.

How many people could you find in a year?

What I am going to tell you about here is a completely
new concept launched only 3 weeks ago.

When I watched the first video, it seemed like hype to 
me and I also wondered how they could ever afford to 
pay out 100% and exist themselves.

But, after watching all their videos, now I understand
and will explain all the details to you if you like.

What really convinced me to join is that a friend of 
mine, Rob Fore, joined 2 weeks ago and has already 
made $17,000.

Now, he had a list to promote to so I don't expect 
to duplicate that and neither should you.

So what is this and how does it work?

It's a done-for-you viral marketing platform that 
includes done-for-you marketing and up-selling funnels.

You can join for as little as little as $25 per month.
You get your own marketing funnel and web sites and you
could promote this without ever going online just by 
telling people about it and giving them your URL.

Watch the video here to get the details:

CLICK HERE
The company, the Empower Network, has only been open 
for three weeks and they have already paid out $858,000 
in commissions and had 7,000 people join.  

People are now joining at the rate of 400 per day.

Opt in at my landing page here (you will have one just 
like it), watch the video and let me know what you think.

CLICK HERE
To Your Success,

Wes

PS  The conversion ratios in their marketing funnel 
are insane!  25% of people who watch the first video 
join.  50% of those accept the $100/month upsell, 
and 30% of those take the second one time $500 upsell.

PPS  As of a few days ago, they now set up internationally
so anyone can participate anywhere in the world.

PPPS  Because I never recommend anything I wouldn't buy 
myself, just know I bought in at the highest level.
CLICK HERE Now!
> Internet Marketing,Training — Wes @ 9:57 am

December 21, 2011

Home Business Tip of the Day: So Much Better Then MLM

Subject: Frustrated With - Or Hate MLM?  This Is Better.

Hi fellow Entrepreneur, 

If you have ever been in an MLM and not made money, 
or just don't like MLMs, check this out!

To make money in an MLM you need to build a big team
who need to continually buy the product and not quit.

What I am going to tell you about here is completely
different and is a totally new concept launched only 
3 weeks ago.

It's a One Level Affiliate program.

Now, affiliate programs have been around online forever,
but not with a structure like this one.  

It pays 100% commissions!

When I watched their first video, it seemed like hype 
to me and I also wondered how they could ever afford to 
pay out 100% and exist themselves.

But, after watching all their videos, now I understand
and will explain all the details to you if you like.

What really convinced me to join is that a friend of 
mine, Rob Fore, joined 2 weeks ago and has already 
made $17,000.

Now, he had a list to promote to so I don't expect 
to duplicate that and neither should you.

So what is this and how does it work?

It's a done-for-you viral marketing platform that 
includes done-for-you marketing and up-selling funnels.

You can join for as little as little as $25 per month.
You get your own marketing funnel and web sites and you
could promote this without ever going online just by 
telling people about it and giving them your URL.

Find one other person who likes it too and you make 
$25 per month.

But, you can make much more - watch the video here to
get the details:

Click Here
The company, the Empower Network, has only been open 
for three weeks and they have already paid out $858,000 
in commissions and had 7,000 people join.  

People are now joining at the rate of 400 per day.

Opt in at my landing page here (you will have one just 
like it), watch the video and let me know what you think.

Click Here

To Your Success,

Joe

PS  The conversion ratios in their marketing funnel 
are insane!  25% of people who watch the first video 
join.  50% of those accept the $100/month upsell, 
and 30% of those take the second one time $500 upsell.

PPS  As of a few days ago, they now set up internationally
so anyone can participate anywhere in the world.

PPPS  Because I never recommend anything I wouldn't buy 
myself, just know I bought in at the highest level.
Last Chance… Click Here NOW!
> Internet Marketing,Training — Wes @ 11:54 am

December 20, 2011

Home Business Tip of the Day: There’s Always A ‘What’s Next?’

There’s Always A ‘What’s Next?’ For The Information-Marketing Client
By Dan Kennedy

Let me tell you about a long-time client of mine. Because he is a multi-faceted information marketer, it’s not easy to accurately describe his business. It’ll take a few minutes.

He publishes a book and a home-study course about earning finder’s fees in the real estate investment world – the finder’s fee idea of my invention. These information products are sold via direct-mail letters, magalogs, booklets, and postcards, as well as websites and tele-seminars and through affiliates.

To get that far, he required copywriting for a collection of sales letters, magalogs, booklets, postcards, and websites, then, as soon as that was working, a series of ‘back-end’ letters to stop refunds and help retention; to get the buyers to attend follow-up training conference calls and tele-seminars where other courses are sold; and a letter to recruit affiliates to let him promote his products to their lists.

Next, all these course buyers needed to be sold into coaching programs – requiring another wave of sales letters, booklets, audio CD scripts, websites, email campaigns. Now that all that’s working, campaigns are needed for three different boot camps and an annual conference.

Next, we’re in discussion to have me (a) re-create all that for a different personality with a different kind of opportunity likely to appeal to these same customers and to the much larger number of unconverted leads, and (b) re-create the original system to be aimed at a higher level, more affluent, more sophisticated target audience.

Each successful step in the evolutionary growth and expansion of his business provides the next copywriting project I’m needed for. It should be noted he is also using other freelance copywriters and content writers for less critical and difficult project work.

This guy runs his business with his wife, two employees, works part-time, generates over $5-million a year with high net profits, and pays me well for my contributions – and better yet, is zero hassle. We speak once a month during a pre-scheduled phone call, otherwise communicate by fax. As soon as I finish one thing, we contract for the next.

He is not at all unusual.

As a matter of fact, there are thousands just like him, in hundreds of different product and business categories but all marketing "how-to" information, published offline and online, delivered in training programs, in coaching programs, by one-to-one coaches, and on and on.

Many have ascension processes for their customers, so that, with coaching as an example, the same information marketer may have programs priced at $3,000, $15,000, and $30,000 a year. They have insatiable need for new and better "front-end" marketing to bring in new buyers plus even more insatiable need for "back-end" marketing to ascend their buyers, bring buyers to conferences, and otherwise monetize buyers. They also have need for content, for everything delivered to buyers that gets created "fresh" week to week, month to month.

This is but one very good kind of information-marketer client, who I’ll call "Steady Eddie."

Another is the client who only periodically, even sporadically comes out of the woodwork to create and run a big but short-term promotion, for a product or event. I have clients like this I do a project for once a year and never hear from them until the next year.

There are other types of clients, too. The information-marketing industry is huge and diverse and blossoming thanks to proliferation of new media yet very much reliant on old media as well, and most importantly, in constant need for more copywriters and writers willing to learn how they operate, why their customers buy, what they sell, and then serve their needs.

Any such client’s successful campaign for something automatically births an endless series of Next’s, creating an endless series of assignments for the capable copywriter.

This is very important to understand. Like most businesses, a typical information-marketing business has, as its floor, one or several on-going, chug-chug-chug means of getting customers and making sales that get little or no tinkering for months or even years on end.

The client I spoke about at the start of this article is heavily reliant on a single direct-mail campaign I wrote 26 months ago, that has not needed change since.

But, good news about these information-marketing businesses: they are a bit like movie studios, in that they are very much about their next "release" and the marketing to make it a hit, and their next "release" and the marketing to make it a hit.

To their own lists of customers and unconverted leads, in their own media like websites and newsletters, they are rolling out one entirely new, built-from-scratch promotion after another after another all year long; as one is happening, the next is being readied, and the next to follow it is being conceptualized. A few months ago, when we saw the marketing of The Green Lantern movie, with fast food company, toy, comic book and magazine, video game, and online promotion. What we don’t see is all the work in progress for the marketing for the new Superman, the Flash, Wonder Woman, and Justice League of America films to follow, each in varying degrees of planning and development, for 2012, 2013, and 2014.

These information marketers work in much the same way, so there is also more than one to many new products, events, coaching programs, and services being readied for launch, and advertising, marketing, and promotion campaigns as well as content being written, on cycles of months to six months to even further out.

Few other industries or types of clients function like this. That’s why learning to write for information marketers can be so beneficial to the freelancer. Here, not only is there an abundance of available clients and opportunities and assignments, there is a way to eliminate the roller-coaster effect of getting an assignment and making money, but then being unemployed and having no income when you finish that assignment, then hunting for another gig. Here, there is a way to lock in steady work and income through a series of Next’s.


Dan Kennedy Will Personally Help You Succeed

In his Writing for Info-Marketers Training and Certification Program, Dan Kennedy gives a comprehensive guide to how the information-marketing industry works and how to break into this niche as a copywriter.

As a Carefree Entrepreneur, you can benefit from this knowledge in two ways. First, you’ll get to know the industry – which is ideal for Carefree Businesses – inside and out. Second, by learning to write copy, you’ll master a skill vital to your own business success. Even better, you’ll make extra money… maybe even discover you like it enough to make it a career.

For a limited time, Dan’s program is available at $500 off the regular price. But, this is a strictly limited time offer.

Go here for more details.


Ready to start earning 100% Commissions in your own Real Home Business?

Get Started by CLICKING HERE Now!

> Internet Marketing,Training — Wes @ 12:07 pm

December 16, 2011

Home Business Tip of the Day: The Funded Proposal How To…

Hi Fellow Entrepreneur,

Have you ever heard the term "funded proposal"?

Funded proposals are the way Internet marketers 
build their MLM businesses.  

How they work is that you create a very desirable 
front-end product to sell online and then those
customers become your list to sell your primary 
program (MLM) to.

You make money doing this so in effect, you build 
a prospect list that knows, likes and trusts you 
for free.

You may have heard of Mike Dillard's "Lead System 
Pro" or Ann Sieg's "7 Lies" programs.

The problem with these is that to make this work
you need Internet marketing skills and bunches of 
money.  

I know because I tried both of those and found 
them too complicated - and I already do Internet 
marketing!

What I'm going to share with you now is a new, only 
3 weeks old, system that solves these problems.

This system can build you a mailing list/customer 
list at a profit - and if you know anything about 
marketing online, you know the "money is in the 
list".

So what is it?

It's a done-for-you viral marketing platform that 
has only been out for 3 weeks.  It includes done-
for-you marketing and up-selling funnels.

Please understand, this is NOT an MLM, it is a one 
level affiliate program that pays 100% commission 
which you can join for as little as $25 per month.

Find one other person who likes it too and you 
make $25 per month.

When I watched their first video, it seemed like 
hype to me and I also wondered how they could 
afford to pay out 100% and exist themselves.

But, after watching all their videos, now I 
understand.  I'll explain it to you if you are 
interested.  Rob Fore - my sponsor's sponsor in 
SOC has made $17K with this in two weeks.

The company, the Empower Network, has only been 
open for three weeks and they have already paid 
out $858,000 in commissions and had 7,000 people 
join.  

People are now joining at the rate of 400 per day.

Opt in at my landing page here and watch the video
and let me know what you think.

Click Here Now for full details.
Wes
PS  The conversion ratios in their marketing funnel 
are insane!  25% of people who watch the first video 
join.  50% of those accept the $100/month upsell, 
and 30% of those take the second one time $500 upsell.

PPS  As of a few days ago, they now set up internationally
so anyone can participate anywhere in the world.

PPPS  I never recommend anything I don't buy myself.  
I bought in at the first opportunity I had.

> Internet Marketing,Training — Wes @ 9:53 am

December 7, 2011

Home Business Tip of the Day: What’s Still Working Dec 2011

The Internet changes fast. Very fast.

Business models that are having success one day can be gone the next.

So let’s talk about what’s still working as of December 2011…

  1. INFORMATION PRODUCTS

Ebooks, How-To videos, membership sites. Whether it’s teaching someone how to learn karate, build their own organic garden, or trade the Forex markets, people will always be willing to pay for information — especially if it saves them the time to try and find it themselves and/or presents the information in a unique way.

The “Publishing” industry has been around for a very long time, and it’s not going anywhere anytime soon. It will simply evolve.

We’re seeing a major ‘shift’ away from physical infoproducts (DVDs, printed manuals, etc.) and more products moving towards ALL DIGITAL — downloadable PDF reports, online streaming videos, and MP3 audio files.

In the world of “instant gratification” the digital-delivery model solves that urge and provides lower costs for the business owner selling information products, since there is practically zero cost of goods in providing downloadable products; aside from any server bandwidth costs which are incredibly cheap.

The entire book industry is also going through a major shift with what Amazon is doing with the Kindle. More people are buying and downloading ebook copies of real books than ever, and this trend is only going to continue its explosive growth.

A powerful element of building a business around infoproducts is that it can be outsourced and you can simply hire someone else to not only write an ebook or special reports for you, but even to shoot video content.

  1. SOFTWARE

Our entire world now runs on software. There are many opportunities to develop software for a variety of niche markets and needs.

We’re now seeing software in different formats (all of them are having degrees of success)…

  • Mac or PC desktop software

  • Web-based applications

  • Mobile & Tablet applications

Software fortunes are being built every year by entrepreneurs that cannot program a single line of code. So it’s another great business model that can be outsourced.

A software business essentially has TWO primary roles…

  • Programmer

  • Designer

User Interface design is critical for success today. A good looking, user-friendly piece of software will often out-sell a more complicated, more robust competing piece of software.

  1. CONTENT-ONLY WEB SITES

This is what I used to call “virtual real estate” sites. These are web sites that are created to targeted certain keywords and niches and usually contain product reviews and articles.

These sites are monetized from AdSense, affiliate programs, and other advertising.

Since “content” is what the Internet is made up of, this model will always be around in one form or another. And it’s not just for “the little guy.”

Massive companies like Demand Media, AOL, Huffington Post, and many others are essentially a content-only web site network. They’re just making MILLIONS from it while most small entrepreneurs are generating thousands.

Another business that can be completely outsourced and SCALED.

  1. ECOMMERCE STORES

Ecommerce is still thriving if not continuing to grow. Lots of opportunities to sell REAL products to people across a wide range of niche markets.

There are, however, many product categories that are being commodotized with lower and lower prices (and margins). So you’ll want to pick a market that has a higher margins and the products aren’t necessarily readily available at every Wal Mart and Target in the world; or you might have a hard time generating much revenue.

Amazon.com has created some amazing opportunities for ecommerce store owners. Did you know you can now not only list your products for sale within Amazon’s web site but they will store and ship your products AND collect payments and everything?

Lots of ecommerce store owners are having great success by having Amazon handle everything — they just focus on marketing and have their inventory shipped to Amazon’s warehouses. Amazon even handles customer support!

Definitely something you might want to look into.

  1. PROFESSIONAL SERVICES

This is an area that’s often overlooked, yet can be a GOLDMINE for those willing to venture into this area.

There are millions of businesses that need a certain set of services…

  • Content Writing

  • Graphic Design; logos or web sites

  • Programming

  • Market Research

  • Data Entry

  • Accounting

  • SEO & PPC Management

  • Lead Generation & Cold-Calling

  • Social Media Management

  • Customer Support

  • And much more

There are companies out there making MILLIONS just by offer PPC Management services to other businesses. They manage campaigns and doing the keyword research for other businesses and take a percentage of everything they spend in AdWords. That alone is a great business that’s only going to get bigger.

The beauty of a Professional Services business is that almost every skill that you would offer to other businesses can be outsourced. Meaning you would just market the services (and you could even have others do that too) while others do the actual work for the clients. This is a tried and true model that’s been around for a long time.

  1. AFFILIATE MARKETING

There is still a lot of money to be made as an affiliate marketer, but for 99% of affiliates, you’re not going to build much of a business only focused on being an affiliate marketer — unless you build a huge network of Content sites.

Affiliate marketing is a great source of income when combined with other business models — like information products, software, and professional services.

CLOSING THOUGHTS

There are obviously other business models that are still working, but the above ones are some of the biggest right now. Each one of those models continues to evolve but the core business is still the same.

You’ll notice a repeating theme for many of those…

I mentioned the model mostly runs on Outsourcing.

I cannot stress enough how much you MUST master Outsourcing if you’re going to build a successful business online. I honestly believe it’s THE single greatest factor in building and growing a successful online business.

LABOR has always been the critical component of leverage that has built fortunes. You show me a big successful company and I’ll show you one with 1,000s of employees.

Now that doesn’t mean YOU need to hire 1,000s of employees but you need to have people doing work for you if you want to have a great level of success. And it’s not something that’s scary or anything. In fact, you can hire ONE person (I’ll show you exactly how) to be a “Team Leader” that can manage others; whether it’s to manage 3 other people or 300. You’ll just deal with that one Team Leader person.

WEALTH HAS ALWAYS BEEN BUILT THE SAME WAY…

Step #1: Write a check.

Step #2: Cash a larger check in return.

THAT’S IT. That’s the ‘secret’ to all wealth building.

There’s no better way to do that than to leverage the work of others. Write a small check for their work and get back a larger check for what their work made for your business.

If you’re one of my customers or long-time subscribers that hasn’t yet gone through my “Outsource Force” course, you really NEED IT for your online business success.

Once you complete the course you’ll be 100 TIMES ahead of your competitors online when it comes to Outsourcing. And it’s funny… so many marketers ‘think’ they know how to outsource… just by posting a job on eLance or oDesk or another site… well, that’s hardly Outsourcing.

Outsourcing is about building a WORKING, REPEATABLE MODEL THAT WILL SCALE YOUR BUSINESS FOR YOU.

It’s not just about having a task done for you to save you some time or some other one-off project. And those freelance sites are often 2-3 TIMES more expensive to have work done than what it costs if you learn the secrets of how to find workers that only want to work for you directly.

How would you like to have BETTER, FASTER WORK done by 3 PEOPLE for the cost of ONE? That’s exactly what you can learn to do…

And once you learn how to build and ‘run’ this scalable model you can take nearly ANY online business model and make it grow for you — Information Products, Software, Content Sites, Professional Services, Affiliate Marketing, and more.

If you want to make 2012 your best year yet, I strongly challenge you to MASTER OUTSOURCING. See how much you can get done in the New Year by not actually doing the work yourself! You’ll be surprised how FAST your business can really start growing. That’s when it becomes a lot of FUN and really just lets you spend more time on coming up with new ideas.

And let’s face it, that’s all we want to do anyway…

…just come up with new ideas.

Go get my “Outsource Force” complete course here: http://www.outsourceforce.com

It will be the best investment you ever make in yourself and in ANY future business idea.

Yours For Online Profits,

John Reese

————————————————————————

Want in on the Ground Floor of What’s Working Now and in 2012 too?

Click Here to learn how to get started today!

Click and get started today, put real cash in your bank account tomorrow!

> Internet Marketing,Training — Wes @ 2:53 pm

December 6, 2011

Home Business Tip of the Day: There is a way to make money during your travels, enough to cover your trip.

Can You Take a Photo Like This One?
By Jason Holland

For most people, vacation is a time to spend money — usually more than they planned.

But, there is a way to make money during your travels, enough to cover your trip. Without sacrificing any of the fun.

Shelly Perry travels all over the world as a stock photographer, and one of her favorite places to visit is Paris. Each time she goes, she spends time in cafes, enjoys lavish meals, and always makes time for long walks through this beautiful and history-filled city.

Like most tourists, she snaps pictures throughout her trip. But, instead of posting them to Facebook or showing them off to family and friends, she sells them to an online stock photo website when she gets home.

But you don’t have to travel the world to sell your photos. Shelly takes photos and sells them when she’s back home, too. Stock agencies are looking for photos of just about every topic, setting, situation, and subject you can think of. Check out some of Shelly’s pictures below. They’ve all sold multiple times, but as you can see, they’re of a variety of subject matters.

Stock photo sites are used by all sorts of individuals, publishers, and businesses to illustrate magazines, websites, corporate manuals, advertisements, picture frames, travel brochures, and more. They need pictures of people, objects, landscapes, and more. You’ve probably seen a dozen today without realizing it.

More than six million photographs are published every year in the U.S. print media alone. That’s more than 16,000 per day. And, more than 40,000 photos are published a day worldwide. That’s not even counting all the photos online. A huge number of those are stock photos. And sooner than you think, the photos being published could be yours.

While it was easier to break into these online agencies a few years ago, there’s still a lot of money to be made today — a couple of thousand a month once you get in the groove. It could be a fun side income for you as you build your primary Carefree Business.

What’s more, you have basically all the tools you need already to make this little freelance gig work for you if you already have a camera. And if you don’t, there are lots of websites online where you can buy used equipment for just a couple hundred dollars — money you can earn back through the sale of your photographs.

The key is in learning how to work the system — what kinds of images are selling best, and how you can create them with your camera.

The Kinds of Photos that Sell Best

There are hundreds of different in-demand categories of stock photos.

You can make money by taking photos on your next vacation … in your backyard … of friends and family … in your city or town … in the park down the street … out in nature while on a hike … the zoo … during the holidays … of hobbies … at festivals and sporting events … the beach … the mountains … wildlife … in your office … the list goes on.

Shelly Perry, the stock photographer I mentioned earlier, has three specific recommendations for saleable stock photos. These are a great place for you to get started:

  1. Farmer’s Markets
    “Farmer’s markets are teeming with stock shot opportunities … from the repeating patterns and colors of seasonal fruits and vegetables to signs scrawled in chalk and people picking out their wares.”
  2. Your Hotel
    “I’ve sold photos of curtains, tassels, pillows, and more. One photo of a front desk bell has sold 1,021 times on iStockphoto.com.”
  3. Textures and Patterns
    “People like to buy photos of simple textures or patterns to use as backgrounds for their websites … fine art on their wall … and a myriad of other things. Keep an eye out for these: peeling paint, rusted metal, brick walls, cracks in the sidewalk, bark on a tree …”

Of course, there are lots of other subjects you can shoot. For more, visit one of the popular online stock agencies and browse their list of topics.

Shelly works with iStockPhoto.com, but there are many other agencies. A simple Google search using the keyword “stock photos” will help you identify others.

On iStock, it’s free to upload your pictures. And, it’s the perfect place for you to get started, too. Amateur photographers are welcome.

A typical stock photo on these sites sells anywhere from $1 to $15, depending on what size photo the customer wants to purchase. And, the photographer gets a royalty based on sales.

This may not sound like much. But, when you add up all the downloads (there is no limit on how many times a picture can be sold and downloaded). Popular photos can sell hundreds or thousands of times.

In general, stock photographers earn an average of $1 per image per month from their portfolios. Upload just 10 photos per week and this time next year, your royalties should amount to over $500 a month in spare cash — an extra $6,000 a year of passive income.

Commit to uploading twice that amount, and your earnings will be an extra $12,000 a year. Money you can put towards a new car, a mortgage payment, multiple vacations, and more.

Get Started Today

Like I said earlier, it takes a little know-how to choose the right online stock photo agency, submit the kinds of photos they’re looking for, and earn you your first royalty check. But, there’s no reason you can’t start on your journey to becoming a stock photographer today. Why not give it a shot this weekend?

  1. Take a look through the photos already up for sale at iStockPhoto.com to see the types of photos that are selling. Also check out magazines with a lot of photos. Look at the shots accompanying articles, as well as the ads. Look for common themes or subjects.
  2. Then, head out this weekend with your camera and … start practicing. Take a lot of photos! Multiple shots of the same subject. And, a lot of different subjects. You want to have a lot to go through when you get home — so you can figure out what you did right and why certain photos didn’t come out.

And here’s an inside tip: Set your camera to shoot at the highest quality, largest size possible — a must for profitable stock photos.

Good luck and good shooting!

Editor’s Note: You don’t need an elaborate set up or professional experience to make this opportunity work. But, learning the tricks of the trade from experienced pros will give you a leg up when you’re ready to submit your photos to stock sites.

The “Lazy Man’s Approach” is a method designed to help stock photographers just starting out to work less, and make more.

With The Lazy Man’s Guide to Stock Photography, you’ll learn how to take good photos that don’t require a lot of effort. Plus, it shows you how to let stock agencies sell them for you — so you have more free time on your hands.

It won’t make you the greatest stock photographer of all time, mind you. But, it will get your stock photo career up and running fast. It will help you take shots like the simple photos above. It will show you how to create a portfolio packed with images that can make you money — in just a few short weeks.

For a limited time only, The Lazy Man’s Guide to Stock Photography is available for free when you purchase the brand-new 4th edition of our photography program, Turn Your Pictures into Cash. In the guide, you’ll learn tricks for jump-starting your success in stock photography the lazy man’s way, like:

  1. Discover six microstock agencies you can get started in right away. Page 11.
  2. The same photo can sell for different prices on different websites. Since you’re earning a percentage of each sale, how can you ensure your photo sells for the highest price, rather than the lowest price offered? Learn the simple secret to this on page 26.
  3. Why NOW is the best time to jump into stock photography as a new (or inexperienced) photographer. Page 9.
  4. The #1 key ingredient EVERY stock photo must have no matter what you photograph. Use this winning ingredient and you’ll have a recipe for success. Page 12.

There is a really cool video that lays out this opportunity and gives more details about both The Lazy Man’s Guide to Stock Photography, and Turn Your Pictures into Cash.

Check it out — and find out how to order — here.


For questions or requests: contact us online.


Ready to Start Your Own Home Business and put extra cash in your checking account before the Holidays?

You need to read this now:

Full details on how to start today and have cash flowing into your account tomorrow is RIGHT HERE!

> Internet Marketing,Training — Wes @ 8:14 am

December 4, 2011

So Many Want In, It Crashed Our Server. See For Yourself Why!

Hello, You’re Awesome 😀

Here’s a quick update (in addition to the replay from last night)

Wes,

I wanted to send out a quick update on a
couple of things 🙂

If you didn’t see the Ustream from last night,
please watch it by Clicking HERE.

First, the server – we are now 100% sure
that the server will be up, and running
smoothly tomorrow morning.

Why has it been down so long?  Put
simply – the new members we were creating
crashed the database (sent out an email yesterday)
and we had to repair it.

We did.

However, immediately after repairing the
database, our traffic spiked to about 200
page requests a second.
(From people signing up)

If the database crashed again, all hell
would have broken loose – so to protect
the data, we started building a custom
Database solution, and decided to stop
new people from joining until it’s complete.
The good news?  It’s done, all of the
data is now being migrated over to the
new system.

You wouldn’t believe this crazy thing.
Anyways, tomorrow, after I load up
the site, and it’s working with now hiccups,
let’s bring in 1,000 new members 😀

Second, the merchant situation.  Click Here
if you didn’t see the Ustream.

We’ve now got about 10 solutions almost
finished, and 2 that are really, really promising.
One of them (no promises until the dotted
line is signed) would actually give us also
an international solution, and be able to
actually get 100% approvals.

Third, we found a really, really good technology
team to fix all the blogging issues that we’ve
been having from 6,000 posts being created
on the site every day 🙂

I’m pumped.

Stay tuned – I’ll be updating you on the resolution
to all of these issues daily – so you’re always in
the loop.

Love you guys, and thanks for being rockstars 😀

In Success,
David Wood
Empower Network Co Founder

————————————————-

Get in on the Ground Floor of what is now officially the Boon of 2012!

Click Here and I’ll show you how you can start today and put cash in your account within as little as 48 hours.

December 3, 2011