Search Engine Tips for Small Business

Search Engines LOVE Backlinks!

Well, some of them anyway. They love natural backlinks from lots of individuals. On the other hand, the Big Three Search Engines (Google, Microsoft and Yahoo) have gone to war against the backlink services that are out there to falsly raise website rankings. Most of them have totally been removed from the search indexes.

So, what does this mean to you and what can you do about this?

Well that’s easy, just don’t focus on only one backlink sources. Rather make sure you get backlinks from a wide range of sites and web internet properties.  Also, add social network buttons to your site and BLOG to get your visitors to link naturally to you, which Google and the other Search Engines consider as very high value.

That’s it for now… be sure and Tweet me at: www.Twitter.com/Spidersweb and tell your friends about us.

To our mutual Success!

Wes

www.SpidersMarketingWeb.com

 

> Internet Marketing,Training — Wes @ 11:46 am

April 5, 2012

The Secret Qualities of Successful Information Products

Dear Subscriber,

Information publishing is the ideal Carefree Business. It’s one of the largest and most profitable industries in the world, full of entrepreneurs making great livings. And, there is plenty of room for newcomers to get in on the action.

In today’s essay, Gary Scott shows you how to create profitable information products, the first step to getting your business off the ground.

Cheers,

Jason Holland
Managing Editor
The Carefree Entrepreneur

P.S. Our records indicate that you haven’t officially signed up yet for Carefree Entrepreneur. And, you’re missing out on an exclusive video available only to members. It features Michael Masterson speaking about his most important strategies for business success, especially for new entrepreneurs.

Just go here to sign up for your free subscription and get access to the video instantly.


The Secret Qualities of Successful Information Products
By Gary Scott

If someone asked you, "What’s the biggest chunk of the U.S. economy?" … you probably wouldn’t say "information."

But, expenditures on information and information products account for over half of this country’s economy. That’s roughly $5 TRILLION!

Why so much? Americans have an unquenchable thirst for information. We crave information to make us healthier … wealthier … more beautiful. But most of all, we want information so we can show others how much we know.

I’ve developed a highly-successful publishing business selling information that people want. You can, too.

The key is developing an information product that people not only want to buy but want to continue to buy (or renew). This isn’t hard – if you understand the following 7 Qualities of Successful Information Product Development.

Quality #1: Is the Idea Interesting?

Interesting ideas connect with a genuine fundamental aspect of life. And, the first person they have to interest is you. If you pick ideas that interest you, research and writing will be fun. But, interest goes beyond that. Your idea has to be truly interesting to your reader.

For example, my first retail publishing idea in the early 1970s was for U.S. investors to invest globally. The idea was sound and remained very interesting for a long time.

On the other hand, look at collectables. There will always be a collectables market. Yet, many collectables are attractive only because they are in vogue.

If, for example, you had a publication about Beanie Babies back when they were in vogue, you could have done well. Today, that publication would fall on its face.

Fads offer attractive publishing opportunities, but they don’t last. Publications about interesting topics survive.

Quality #2: Is the Idea Legal and Ethical?

I once got a letter about how I could mail First Class letters for only 3 cents! Indeed, the stamp on the envelope was 3 cents.

This seemed interesting, since I spend hundreds of thousands a year on postage. The letter promised that, for $12, I could get details on how to mail First Class letters for 3 cents.

This was too good to be true, but I was interested. A few days later, I got one photocopied page telling me how to do it. The page claimed that, as a business, the Post Office had made an offer to send my mail at the current rate. And it claimed that, as a businessman, I could counteroffer by putting a 3-cent stamp on my letters instead. If the Post Office accepted and mailed my letters, they accepted my offer. The idea was to simply mail all your letters with a 3-cent stamp, because most would get through. And, the idea was neither legal nor ethical.

The Postal Service’s Revenue Protection Department operates by spot inspection, true enough. So, yes, many of these 3-cent letters would get through. But, anyone mailing lots of them could expect to be investigated by the U.S. government. So, in the long run, it wouldn’t have been profitable. The fines (not to mention prison time) for these kinds of actions are very heavy.

Quality #3: Is the Idea Attractive?

Your idea has to attract first-time buyers. It doesn’t have to be pretty or pleasant. But, it must attract.

Attractiveness appeals to emotions in some way. The emotions can be good, bad, or even ugly. For example, one ad that worked well read, "I’m mad as heck at the government for cheating us – here’s how to get even." It’s not a very pretty idea. But, it’s certainly attractive.

A publication must hold your reader’s interest to succeed in the long-term. But, attractiveness gets potential readers to drop everything, read a sales story, and buy your publication.

Quality #4: Is the Idea Usable?

Your idea has to fill some need for your reader. This is vital to gaining repeat customers for your publication. The idea has to work for its readers.

A publication can be entertaining. With a golf publication, for instance, the pleasure of reading about golf courses may be enough to make it useful if the main goal is to give the reader satisfaction through description.

On the other hand, the goal might be to help the reader know how to get lower golf scores (pride). Or, show times at various courses when greens fees are reduced (savings).

Quality #5: Is the Idea Understandable?

Some years ago, the book A Brief History of Time was a New York Times bestseller for over a year. It was called one of the most-purchased/least-read books of all time. The author’s next books didn’t sell well. His books – all of them about quantum science – were just too complicated.

Ask: Is my information understandable for my target market? As A Brief History of Time shows, being interesting can sell a book. But if it’s not understandable, you won’t build repeat business.

Quality #6: Is the Idea Timely?

A successful publication is tuned to the times. If it’s too far ahead of or behind its time, it won’t do well in the long run.

I failed to understand this quality in the 1970s when I was first writing about investing internationally. I’d lived abroad for nearly a decade, so this idea seemed obvious. However, it ran contrary to public thought.

Twenty years later, most U.S. investors were ready for this idea. Today, it is so common that local stockbrokers give free talks on the subject, so we’ve had to adapt. Because I understand this quality, I’m able to change, update, and innovate my publications constantly.

Quality #7: Is the Idea Sellable?

In publishing, marketing is a very important part of success. You can have the timeliest, most usable, interesting, easy-to-apply idea in the world. But if you cannot sell it, you won’t make money. Defining your market and deciding how to sell your idea correctly is an integral part of the product creation.

I learned this lesson while pioneering the idea of investing abroad. As I said, my idea was right … but ahead of its time. Because I was out of sync with most American investors, my original selling failed.

The product wasn’t salable until I discovered avenues that led me closer to the small percentage of Americans who were interested. This process of understanding the customer is called "focus," and it’s crucial to publishing success. For example, I found that though I marketed across the country to all professions and religions, a large percentage of my original readers were Jewish, Southern, or chiropractors – groups that had less trust in the establishment. Once I understood that all three of these groups perceived that the establishment had been, at one time or another, biased against them, I was able to zero in and focus my sales in those areas.


Tap Into the Unquenchable Thirst for Information

People in the United States – and all over the world – are seeking information and advice on every topic imaginable.

And as a Carefree Entrepreneur, you can tap into that desire with your own information-publishing business. You can set it up from home – and work completely online if you want.

Gary Scott, a multimillion-dollar information publisher, has created a program to show you the ropes.

In his program, Self-Fulfilled: How to Be a Writer and Publisher, you get a proven plan for getting your publishing business going, step-by-step, with little startup capital. Plus, Gary shares the top contacts in the industry who’ll be happy to help you.

Get all the details here.

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Ready to start earning 100% Commissions in your own Real Home Business?

Get Started by CLICKING HERE Now!

> Internet Marketing,Training — Wes @ 2:39 pm

January 10, 2012

"Read This Now If You Are Interested In Internet Marketing"

Subject: “Read This Now If You Are Interested In Internet Marketing”

Hi fellow Entrepreneur,

I just found the coolest new way to create a
marketing funnel I’ve ever seen.

What I’m going to share with you below is a great
way to make some extra money, but it goes beyond
just that.

This system can build you a mailing list/customer
list at a profit – and if you know anything about
marketing online, you know the “money is in the
list”.

It also is using a marketing funnel model that can
be applied to most any business to make it viral.

So what is it?

It’s a done-for-you viral marketing platform that
has only been out for 3 weeks.  It includes done-
for-you marketing and up-selling funnels.

Please understand, this is NOT an MLM, it is a one
level affiliate program that pays 100% commission
which you can join for as little as $25 per month.

Find one other person who likes it and you make
$25 per month.

When I watched their first video, it seemed like
hype to me and I also wondered how they could
afford to pay out 100% and exist themselves.

But, after watching all their videos, now I
understand.  I’ll explain it to you if you are
interested.  Rob Fore – my sponsor’s sponsor in
SOC has made $17K with this in a couple weeks.

The company, the Empower Network, has only been
open for three weeks and they have already paid
out $858,000 in commissions and had 7,000 people
join.

People are now joining at the rate of 400 per day.

Opt in at my landing page here and watch the video
and let me know what you think.

CLICK HERE NOW!

Wes

PS  The conversion ratios in their marketing funnel
are insane!  25% of people who watch the first video
join.  50% of those accept the $100/month upsell,
and 30% of those take the second one time $500 upsell.

PPS  They now set up internationally – anyone can
participate anywhere in the world where affiliate
programs are allowed.

December 17, 2011

Home Business Tip of the Day: There is a way to make money during your travels, enough to cover your trip.

Can You Take a Photo Like This One?
By Jason Holland

For most people, vacation is a time to spend money — usually more than they planned.

But, there is a way to make money during your travels, enough to cover your trip. Without sacrificing any of the fun.

Shelly Perry travels all over the world as a stock photographer, and one of her favorite places to visit is Paris. Each time she goes, she spends time in cafes, enjoys lavish meals, and always makes time for long walks through this beautiful and history-filled city.

Like most tourists, she snaps pictures throughout her trip. But, instead of posting them to Facebook or showing them off to family and friends, she sells them to an online stock photo website when she gets home.

But you don’t have to travel the world to sell your photos. Shelly takes photos and sells them when she’s back home, too. Stock agencies are looking for photos of just about every topic, setting, situation, and subject you can think of. Check out some of Shelly’s pictures below. They’ve all sold multiple times, but as you can see, they’re of a variety of subject matters.

Stock photo sites are used by all sorts of individuals, publishers, and businesses to illustrate magazines, websites, corporate manuals, advertisements, picture frames, travel brochures, and more. They need pictures of people, objects, landscapes, and more. You’ve probably seen a dozen today without realizing it.

More than six million photographs are published every year in the U.S. print media alone. That’s more than 16,000 per day. And, more than 40,000 photos are published a day worldwide. That’s not even counting all the photos online. A huge number of those are stock photos. And sooner than you think, the photos being published could be yours.

While it was easier to break into these online agencies a few years ago, there’s still a lot of money to be made today — a couple of thousand a month once you get in the groove. It could be a fun side income for you as you build your primary Carefree Business.

What’s more, you have basically all the tools you need already to make this little freelance gig work for you if you already have a camera. And if you don’t, there are lots of websites online where you can buy used equipment for just a couple hundred dollars — money you can earn back through the sale of your photographs.

The key is in learning how to work the system — what kinds of images are selling best, and how you can create them with your camera.

The Kinds of Photos that Sell Best

There are hundreds of different in-demand categories of stock photos.

You can make money by taking photos on your next vacation … in your backyard … of friends and family … in your city or town … in the park down the street … out in nature while on a hike … the zoo … during the holidays … of hobbies … at festivals and sporting events … the beach … the mountains … wildlife … in your office … the list goes on.

Shelly Perry, the stock photographer I mentioned earlier, has three specific recommendations for saleable stock photos. These are a great place for you to get started:

  1. Farmer’s Markets
    “Farmer’s markets are teeming with stock shot opportunities … from the repeating patterns and colors of seasonal fruits and vegetables to signs scrawled in chalk and people picking out their wares.”
  2. Your Hotel
    “I’ve sold photos of curtains, tassels, pillows, and more. One photo of a front desk bell has sold 1,021 times on iStockphoto.com.”
  3. Textures and Patterns
    “People like to buy photos of simple textures or patterns to use as backgrounds for their websites … fine art on their wall … and a myriad of other things. Keep an eye out for these: peeling paint, rusted metal, brick walls, cracks in the sidewalk, bark on a tree …”

Of course, there are lots of other subjects you can shoot. For more, visit one of the popular online stock agencies and browse their list of topics.

Shelly works with iStockPhoto.com, but there are many other agencies. A simple Google search using the keyword “stock photos” will help you identify others.

On iStock, it’s free to upload your pictures. And, it’s the perfect place for you to get started, too. Amateur photographers are welcome.

A typical stock photo on these sites sells anywhere from $1 to $15, depending on what size photo the customer wants to purchase. And, the photographer gets a royalty based on sales.

This may not sound like much. But, when you add up all the downloads (there is no limit on how many times a picture can be sold and downloaded). Popular photos can sell hundreds or thousands of times.

In general, stock photographers earn an average of $1 per image per month from their portfolios. Upload just 10 photos per week and this time next year, your royalties should amount to over $500 a month in spare cash — an extra $6,000 a year of passive income.

Commit to uploading twice that amount, and your earnings will be an extra $12,000 a year. Money you can put towards a new car, a mortgage payment, multiple vacations, and more.

Get Started Today

Like I said earlier, it takes a little know-how to choose the right online stock photo agency, submit the kinds of photos they’re looking for, and earn you your first royalty check. But, there’s no reason you can’t start on your journey to becoming a stock photographer today. Why not give it a shot this weekend?

  1. Take a look through the photos already up for sale at iStockPhoto.com to see the types of photos that are selling. Also check out magazines with a lot of photos. Look at the shots accompanying articles, as well as the ads. Look for common themes or subjects.
  2. Then, head out this weekend with your camera and … start practicing. Take a lot of photos! Multiple shots of the same subject. And, a lot of different subjects. You want to have a lot to go through when you get home — so you can figure out what you did right and why certain photos didn’t come out.

And here’s an inside tip: Set your camera to shoot at the highest quality, largest size possible — a must for profitable stock photos.

Good luck and good shooting!

Editor’s Note: You don’t need an elaborate set up or professional experience to make this opportunity work. But, learning the tricks of the trade from experienced pros will give you a leg up when you’re ready to submit your photos to stock sites.

The “Lazy Man’s Approach” is a method designed to help stock photographers just starting out to work less, and make more.

With The Lazy Man’s Guide to Stock Photography, you’ll learn how to take good photos that don’t require a lot of effort. Plus, it shows you how to let stock agencies sell them for you — so you have more free time on your hands.

It won’t make you the greatest stock photographer of all time, mind you. But, it will get your stock photo career up and running fast. It will help you take shots like the simple photos above. It will show you how to create a portfolio packed with images that can make you money — in just a few short weeks.

For a limited time only, The Lazy Man’s Guide to Stock Photography is available for free when you purchase the brand-new 4th edition of our photography program, Turn Your Pictures into Cash. In the guide, you’ll learn tricks for jump-starting your success in stock photography the lazy man’s way, like:

  1. Discover six microstock agencies you can get started in right away. Page 11.
  2. The same photo can sell for different prices on different websites. Since you’re earning a percentage of each sale, how can you ensure your photo sells for the highest price, rather than the lowest price offered? Learn the simple secret to this on page 26.
  3. Why NOW is the best time to jump into stock photography as a new (or inexperienced) photographer. Page 9.
  4. The #1 key ingredient EVERY stock photo must have no matter what you photograph. Use this winning ingredient and you’ll have a recipe for success. Page 12.

There is a really cool video that lays out this opportunity and gives more details about both The Lazy Man’s Guide to Stock Photography, and Turn Your Pictures into Cash.

Check it out — and find out how to order — here.


For questions or requests: contact us online.


Ready to Start Your Own Home Business and put extra cash in your checking account before the Holidays?

You need to read this now:

Full details on how to start today and have cash flowing into your account tomorrow is RIGHT HERE!

> Internet Marketing,Training — Wes @ 8:14 am

December 4, 2011

Home Business Tip of the Day: The Secret of Facebook’s Success

Tip of The Day:
The Secret of Facebook’s  Success

(Sometimes It’s Just Work!)

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.” — Mark Zuckerberg

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Ready for your own Success Story?

Read Here how to start today and put extra holiday cash in your account within 48 hours.

> Marketing Review,Training — Wes @ 2:37 pm

November 30, 2011

Home Business Tip of the Day: What It Means To Be A Leader.

Tip of The Day:
What It Means To Be A Leader.

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams

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> Internet Marketing,Training — Wes @ 12:55 pm

November 12, 2011

Home Business Tip of the Day: Sacrificing Clarity For The Wrong Reasons

Hey Fellow Entrepreneur,
We’re still on the topic of clarity today.
Now I may be starting to sound like a broken record on this topic, but I’m only doing it because it’s so important.

o It’s so important to your effectiveness in your business…
o To achieving the goals you set for yourself…
o To being able to focus on ONLY the most critical things to your success.

Without gaining clarity for yourself you lose all that and so much more.
And when you relinquish clarity to others you’re effectively selling yourself out.
That may sound a little harsh, but it’s the truth.
And another truth is, it’s not really your fault. There are reasons, I’ll share with you in today’s issue, that we do tend to hand over our responsibility of getting clarity to others.
But that doesn’t mean it’s O.K.
We all need to remind ourselves of the need to gain our own clarity.
Even me.
There’s a lot to share today, so let’s get busy.
To higher profits and beyond,
Rich

Sacrificing Clarity For The Wrong Reasons

By Rich Schefren

Since we’ve been discussing clarity the past couple issues, here are a couple more questions you can ask to help get it in the things you do…
When you finish whatever it is you’re undertaking, what do you hope will be true for you that hasn’t been true yet? What will be different? How would you know that your time was well spent? What would be different for you at the end? What will be true for you at the end?
Asking questions like these clarifies your goals in your mind. And when you do that, you naturally focus more on the things that are truly important for achieving your goal.
I want to backtrack just a little and re-emphasize the importance of clarity in anything you do.

Why We Sacrifice Clarity

Most people that I coach really lack the clarity they need when they walk into any situation. They rarely know what it is they’re trying to achieve and what they need to achieve it. And in the end, they never get what they want.
The reason for this lack of clarity isn’t because it’s hard to understand what it is you want and what it is you need and how to go get it. It’s because you’ve been trained your whole life to not think this way.
You’ve been taught to let an instructor or a guru give you the answer about what you need. And that’s simply not the best approach. Thinking that somehow an instructor or guru – a teacher in high school – a professor in college – even me, is supposed to take more responsibility for your life, your business, your success than you, simply won’t get you the results you want.
And if you walk into a situation without the clarity on what it is you’re expecting to get or why you’re expecting to get it or why you feel you need it to get what you want, then ultimately what you’re doing is putting responsibility for your success in the hands of someone else. You look to them tell you what it is you need and give you the answer that they think you need in order to progress. And I’m telling you that’s not the way a successful entrepreneur operate.

Let Me Share A Personal Story About This

I recently re-created the introductory webinar for my BGS program. It’s now a one-part webinar as opposed to two-parts. It’s been shortened to 2 1?2 hours as opposed to the 3 1?2 or 4 hours of the combined two part version. And so far so good. It seems to be really well received. Like it’s actually even more effective than our previous ones, so it was time well spent. A greater percentage of viewers are staying on longer and everything is going really well with it.
Now along those lines though, I was working with someone when I re-created this version. This time I was working with a gentleman by the name of Michael Cage whose name you may recognize if you’ve been watching some of my videos. I have a great amount of respect for Michael because I believe he is one of the few people that knows more about how to create high content webinars than I do. So I was very excited to get a chance to get his advice and have him work with me on it.
But during the creation process, I noticed I was even feeling some of these same feelings. I had a real desire for him to tell me what it was I needed re-creating this webinar. I was looking for him to be clear about the outcome that I wanted. I was looking for him to take over more and more of the responsibility for the outcome – even knowing everything I’ve just told you.
That’s because it’s the natural human condition to want others to tell us exactly what to do; to have our best interest at heart; and to just point us in a direction. While we can certainly get help as we go down a direction and even get advice on which direction, ultimately we have to realize that the responsibility of getting to our goals falls to us.
Anytime we hand over any of that responsibility someone else, we’re really giving away some of our power.

Getting Clarity Is Everyone’s Job

Now this isn’t the same as delegating or outsourcing. That’s assigning responsibility for an outcome, not responsibility for getting clarity to achieve your goals.
The point I really want to make here is that this is not just a problem of people who are opportunity seekers. It’s really something that everybody struggles with from time to time.
And you have to be aware of it. Because if you’re not, you tend to fall back on your old patterns, sacrificing clarity because you want the illusion of security. You want the illusion that someone else is working on your behalf. If you can believe that, you don’t have to embrace that reality of uncertainty because you think you’re gaining some degree of certainty by placing responsibility in the hands of the expert or the guru or the teach or the instructor or the professor.
And that’s just not the way you need to operate.
We’ll finish up this discussion in the next issue…

Questions or Comments on this issue?
Click here to send them to Rich!

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What’s that? You haven’t started your own home business yet!

Not good, you are missing out on so many Tax advantages that put more of your hard earned cash back in your pockets. NOT GOOD my friend, not good at all.

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> Internet Marketing,Training — Wes @ 1:57 pm

November 8, 2011

Home Business Tip of the Day: How to Take a Quantum Leap in Income

How to Take a Quantum Leap in Income

By Robert Phillips
What do you see as your main role in your business? Are you the doer of the thing? Or the marketer of the thing? There is a HUGE difference between these two ways of thinking.

The attitude of the business owner as to what his or her role is has an enormous impact on how their time and resources are allocated. The doer of the thing is severely limiting business and income growth. The marketer of the thing has virtually unlimited income potential.

The fact of the matter is that unless you have an extremely rare talent like Picasso’s artistic ability, Stephen King’s ability to write best-selling horror novels, or the voice of Pavarotti, just about anybody can do the thing whether it’s landscaping, providing accounting and financial services, even things that require advanced degrees like dentistry.

Certainly the technical skills related to the delivery of a quality product or service matter but they are not nearly as important as creating a constant flow of people interested in exchanging money those products or services. That’s why so many “smart” and “talented” people are a bust in the business world. They see themselves as the doer of the thing, not the marketer of the thing. Like it or not, the fact is you can hire people to do those things (the doers) relatively cheaply.

The money is in marketing the thing and that’s where smart business owners focus their efforts. After all, your income is largely determined by the demand for the thing you provide whether it’s a product or a service. The more demand, the more money you’ll make. Increase the number of people that want to buy your widget and watch your income explode. Increase the number of people who want the benefits of the service you provide and see your income skyrocket.

You can always hire more “doers” – more mechanics, more architects, more bakers, more consultants, etc. Why do you think big accounting and consulting firms hire so many recent college graduates? Because they charge these new hires out at $200+ an hour and pay them $50 per hour. Consulting companies (at least the ones making the big bucks) understand the better they market their consulting services, the faster their income grows. They can always hire more doers.

This paradigm shift is very difficult for some doers to accept. They’ve invested a lot of time and effort into becoming the best doer of the thing. The best butcher, baker, or candlestick maker – jeweler, chef, or computer programmer. Many doers love the doing of the thing and despise marketing so much that they ignore or worse yet even outsource the marketing to someone that doesn’t even understand their business. It’s a recipe for disaster.

The most successful business owners understand the critical role of marketing. They understand the importance of acquiring, retaining, and maximizing the value of each customer and see this as their primary role. Not surprisingly, the business owner who makes this paradigm shift from the doer of the thing to the marketer of the thing instantly takes a quantum leap in income potential. And the more your customers and prospects get to know, like, and trust you, the brighter your business future.

[Ed. Note: Robert Phillips is the No-BW Copywriter at Glazer-Kennedy Inner Circle, an exclusive group of like-minded entrepreneurs, business people, and managers who want to increase their reach, maximize their profits and create for themselves a better, more rewarding lifestyle. Click here to access Glazer-Kennedy’s most incredible offer ever.]

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> Internet Marketing,Training — Wes @ 11:59 am

November 1, 2011