Hey fellow Entrepreneurs,

We wrapped up a pretty lengthy discussion about clarity last week.

So now let’s put all that critical new wisdom to use.

Let’s apply it to an area of your business that, I think for most entrepreneurs, is vastly unclear.

Getting clarity in this area can probably do the more to
boost your business faster than anything else you can do.

I’m talking about getting clarity on your communication.

I’m talking about understanding exactly what you’re trying to accomplish in all your marketing and client communication. About what you’re trying to achieve at every level, with every word you write or record.

You need to know this.

If you don’t you’re wasting precious opportunities to convince and convert prospects in a marketplace where they are literally overwhelmed with marketing messages.

You’re really only making it harder on yourself to succeed.

This is really an important topic and we’ve got a lot of ground to cover. So let’s get started…

To higher profits and beyond,

Rich

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What Are You Talking About?
By Rich Schefren

We spent the last few issues talking about a very important concept to your business – getting clarity. I mention that because it provides a nice segue into what I want to talk about for the next couple issues.

It’s an area you definitely need clarity on in your business. One where you need to be as clear as you possibly can about what your objective is; what you’re trying to do; what success will look like, etc.

The area I’m talking about is getting clear about your communication with your prospects and your customers or clients.

And when I say communication, it could be anything. It could be emails. It could be a report. It could be videos. It could be blog posts. I mean, you name it. It doesn’t matter. I’m talking about communication in any format.

The Most Important Reason For
Being Clear About Your Communication

So first let’s ask, why do you communicate with your prospective market? Well there’s the obvious answer – to make more sales. You want them to buy your stuff.

But that’s not really clarity. There needs to be a deeper reason. And you need clarity on that.

I don’t know how many of you will remember, but in the past I’ve talked about my retail clothing store. And how our goal when a customer came in was not to just sell them clothes, but to sell them on the store as well.

Doing that gave us the opportunity to sell them again and again and again. Had we just focused on selling them the thing they came in for, we would have probably sold it to them anyway, but we wouldn’t have created a new, frequent customer. We would have only created a sale.

So if your answer to why you communicate with your prospects, clients and customers is to make sales, then what you’re doing is narrowing down the potential of what you can get. You’re losing all ability to leverage each and every sale.

What are some of those other clarity goals you might have as you communicate with your prospects, your marketplace, your clients and your customers?

Communication Clarity 101

The first thing I’d say is that you want to give quite a bit of thought to who. Who is it you want to attract with your communication? Who are you trying to appeal to?

You need to think about this because not all prospects in any given marketplace are the same. When you target one prospect, you’re likely going to turn off another. And in fact, the better you target one segment, the more likely it is you’re going to turn off a different group of the same marketplace.

So you must know who it is you’re trying to attract. Who are the prospects that spend the most money? Who would be your best customers? Who are the people in it for the long haul who will give you a higher lifetime value? Who is that?

The next goal of your communication should be connection.

Do they feel like they know you? Do they feel a connection to you? Obviously, that is another goal that you should be striving for in all of your communications. You want to build that connection.

Another goal is you want them to accept your positions, your perspective on things.

You’re not just trying to make a sale. You’re trying to get your prospects to buy in to your philosophy; your position; your perspective about whatever it is that they’re trying to accomplish (or trying to get rid of) which puts them in your marketplace.

You want to establish loyalty.

Not just loyalty in terms of making purchases, but loyalty so that if someone attacks you in a forum or attacks you on a blog, they’ll argue in your defense. That’s loyalty.

Retention is something else you should be looking for in your communication.

If you’re talking to clients you obviously want to keep them. If you have any continuity programs then you want to keep them a month longer, five months longer, a year longer, whatever it is. Retention should always be a goal of your communications.

And if you are using an ascension model – smaller purchases leading to bigger purchases – then ascension would be another goal when you’re writing to clients.

Think About Every Piece Of Communication You Send

Now not every communication has to accomplish all those goals at once. But these are the things you should be thinking about in every communication you send.

For example, if I’m writing an email or creating a video to my Founders Club members, I could just create the video, communicate the thing and be done.

But if I want to try to promote ascension, getting Founder Club members to ascend into the Business Growth System, then I would be smart to think of any stories that I can tell about somebody that was in Founders and made the leap into BGS and the magical things happened. And of course I’d relate that back into what I’m trying to communicate.

Take a look at your communication goals and then think through how those things could that be achieved.

To build connection with your market, you might share certain things about yourself with marketplace, your prospects or clients. What is it and can you tell a story about it?

Ideally, you want people in your marketplace, your prospects, your customers, your clients to feel that you care about them; that they get value from your relationship with you; that they share common values with you; and ideally, and this is a higher level.

It’s not easy to accomplish, but ideally you want them to be fascinated by you. In other words, you want them to always be interested in what you’re doing because that gets you the attention that you need to sell more, grow your business more, etc.

How do you know when you’re doing it right? How do you know if right now you’re not doing it right? Well I’ll give you a few ways that you can tell in your next issue.

Questions or Comments on this issue?
Click here to send them to Rich!

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Study program.

Everyone should have their own Home Business…

Ready to get started for FREE?

www.Referals.ws has your answers.

Tip of The Day:
The True Value Of Time
 

“Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no laziness, no procrastination: never put off till tomorrow what you can do today.” — Lord Chesterfield

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In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

Subject:Tired Of The Old School Network Marketing Techniques?Hi Home Business Friend,

If you are anything like me, you are so tired of the old school network marketing techniques? You know the ones, the old 3 foot rule: hanging flyers or bandit signs, bugging your family and friends, and holding coffee shop meetings.

I know that when I first joined (back in the 80s) my first network marketing company, I was told to use these very same techniques.  I was told to make a list of 100 people that I already knew and simply call each and every one of them to ask and see if they would be interested in making some extra money with my help.

Of course you know how it went… I was only faced with questions I wasn’t able to answer, getting hung up on by old friends, and faced with nothing but rejection and hurt feelings.

Then, after I was officially shunned by everyone that I knew, all my sponsor/upline told me to do was to go out and buy some opportunity leads from the company.

This of course only led me to more rejection, more closed doors and spending a bunch of money I really didn’t have to spare.

Now I was out of money, out of leads and had nothing to show for any of my efforts and time.

So, I quit! Did more time working for others, tried another and failed, found another and failed again and again!

Well, you know how it goes.

Then, just as I was really considering giving it all up for good, I found what I consider to be the “life saver” for my business. 

This life saver I’m speaking of was Mike Dillard’s 7 Day Free Video Boot Camp. Yes, it didn’t cost me a dime!

In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

 Tip of The Day:
The Secret of Audrey Hepburns
Sensational Success…

“Remember, if you ever need a helping hand, you’ll find one at the end of your arm … As you grow older you will discover that you have two hands. One for helping yourself, the other for helping others.” — Audrey Hepburn

Tip of The Day:
How To Beat The “Blank Screen Blues”
HINT: Staring At A Blank Screen Is
The Worst Thing You Can Do
 

There is nothing worse for a writer than a blank screen with a blinking cursor and nothing important to say.

Promise me, if you ever find yourself sitting there in front of your blinding computer screen, with bloodshot eyes, trying to think of something clever to say that you will do this instead: Write whatever pops into your head, even if  ‘nothing’ pops into your head, rather than sit there stressing yourself out.

Because nothing cures the blank screen blues like action does.

It doesn’t matter what you write, just write.
 

Why “Butt Ugly” Websites
Attract Leads…

Here’s a story that happens almost every week: Two young reps of almost equal intelligence, ambition, and ability sign-up with “XYZ” corp. The first one, a 27 year old wonder, sets-up a “butt-ugly” website that starts attracting leads in less than 48 hours. Meanwhile, another rep of equal talent pays for a professionally designed website, pays for online advertising, spends hundreds of hours on Facebook, Twitter, and Internet marketing forums, and having never attracted a single lead  – QUITS.

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Tip of The Day:
How To Write Your First Sentence
When You Write An Ad
 

“Don’t begin your advertising with warm-up sentences. Say something important fast — about how the reader can gain. Advertising that’s “different” won’t bring you one extra sale.” – Andrew J. Byrne

2,239 Tested Secret for Direct Marketing Success — By Denny Hatch

This page allows you to sign up to get the free video series training showing you exactly how to build your own home business on a small budget. All in exchange for just your name, email, and phone number. Once you have signed up, you are immediately sent by email the links to the free home business training videos. You’ll love the great up to date and real information you get from them.
 
Get Started Now

Subject: Advice on Starting a Home Based Business

Hello again Fellow Entrepreneur,

I’m excited that you have been able to take time each week to let us into your life.  Please feel free to write in and share any of your tips and ideas on how we can make this newsletter more informative and meaningful.  We really would love to hear from you!

I’ve been quite busy this week with running my own Home Business (HB)!

I’m always on the Internet looking for informative articles and new training materials!  I found one here for you this week that I think you’ll really like.

When you get advice, especially when you first start a HB, it can be easy to get confused or at least overwhelmed. I know my wife and I did at the start.  Chances are you are just like me and you don’t know anyone else that has started a HB of their own, so where do you go for help when you need it?

First, I go online. The Internet is a great resource for people like us who have a HB and are just starting out. You can find articles and newsletters with all kinds of information and advice, kind of like what I’m provideing you right now. There are also many message boards, forums, social network sites and some really great blogs (such as our www.SpidersMarketingWeb.info BLOG) where you can read, ask questions and get real world advice from other HB owners. I also get some great stuff from Mike Filsame and Dan Kennedy.

Next, you can also go to your local public library. Talk to the librarian and referance guides. Libraries contain all sorts of HB books and financial resources. Your librarian should be more than happy to help you do a little research. I spent a couple of days in our local small town library when I first got started and was amazed at the tools I had access to. 

The only really hard part was sorting through the hype and finding books and articles from people that have really done it and become successful.  It’s amazin how there are lots of books by teachers and professors who have never had a HB of their own but love doling out advise on how they think it should work. 

It’s important that you be somewhat careful who you get your advice from!

There are people that can read a book and follow it’s instructions and then succeed… but if you are like the majority of us, you are going to need to see it in action, practice the process and then, and only then will you be able to do it on your own.

You are going to need to find a mentor. I’ve had 3 so far.  They are usually volunteers who have had great business success and will be glad to help you start up new businesses. They often have years of experience and can be really helpful. A mentor is the 100% method of learning how to do it right.  Reading is great, learining from someone that is already doing it is 1000 times easier and better.

The Small Business Administration or SBA provides a multitude of material on starting your own business. Visit http://www.sba.gov

One note on the SBA… they do not generally recognize the internet or any Biz run from home as a real business.  Therefore their info and advice is taylored towards the old brick and morter biz model and old print type ad processes… although that is changing fast!  The do have some very good tax advice and resources though.

Depending on where you live, you might also be able to find local government agencies that will give you free or inexpensive help and advice. Check your local listings for a small business center in your area.  Look for a local mastermind group to join.  This is another one of those ways to jump years ahead by using the skills and abilities of multiple others all at once.

Your bank should have been the first place you went if you were thinking of starting a store front business. Although since you are here, I’m guessing that wasn’t the case.  While they’re no replacement for accountants, most banks will have a business advisor on staff to help you open a business checking account and setting up your “Doing Business As (DBA) forms. They can be especially helpful with the technical and financial elements of starting your business and any licenses you may need from your state.

Business Lawyers know all about starting a new business too. It can be well worth paying for an hour of a lawyer’s time and just asking them every question you can think of (write them down in advance) in the time you have. Look around you may even be able to get a free consultation.

Accountants also know all about business (some more than others) and can be a less expensive alternative to lawyers. If you really want your business to be profitable you should take the advice your accountant gives you and, if you don’t have one, you should get one as soon as you are making a profit… if not sooner.

Once you prove that your HB plan works, look for investors to raise capital. There are people who back businesses for a living. If you think your HB would be attractive to investors then you can try going to an investor with your idea. Just be sure you have a fully completed business plan in hand.  If they like it, they will often have a quick process get you your cash and to get your company up and running as soon as possible.

Don’t for get to visit your local universities as well when you are looking for advice and help. They are full of business students. They spend all their time learning about business from books and stories, and many of them would just love to help get a real one off the ground. Business students can be a great source of free help and advice.  Again, just be careful as most biz courses are full of old and outdated information, but that is beginning to change quickly with the success of the internet as a primary commerce source.

One last thing, remember whatever industry you’re thinking of entering, there is probably some kind of trade association, society or union that goes with it. You should join as soon as you can, and take advantage of all the resources that they offer. This includes access to people all ready in the field getting started in their industry.

There is an endless supply of help and advice out there. Just don’t be afraid to ask!

And, of course… we should be at the top of your list if you have questions… we are here to help all we can.

BIG NOTE!  Don’t let the process bog down and keep you from taking action.  Too much research and no action is the path to more failures than those that tried and failed.

Next week we’ll take a look at: Who’s the BOSS

Here’s to your success,

Wes Waddell

www.SpidersMarketingWeb.com