When we open the doors this week, we're going to be running
a KILLER promotion for the first 30 days to help you make as
much money as possible as quick as possible!

Here's the initial promotion:
- aprReach license for 1 domain (option to upgrade to 5)
- Unlimited administrative users
- Lifetime access to Support
- 1 Year of Upgrades (we've got LOADS of features in the
pipeline based on YOUR feedback!)
- Unlimited Subscribers
- $395 (upgrade to 4 licenses for $100 more)

This is more than 25% less than ANY other competing product
on the market, which makes it a GREAT opportunity for you!

And after that, we're going to be limiting number of users,
multi-license setup, and support access. 

Tomorrow morning, we'll be sending out sample emails for you
to send out along with some Tweets, Facebook updates, and
content you can post on your blog!

We're so excited to be taking it over the finish line and
we're looking forward to making you loads of money!

Yours In Success,
arpReach Affiliate Team

Join us on Wednesday at: arpReach Goes Live!

Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.

Especially small businesses.

If you’re going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.

There are four aspects of finding buyers that buy that I’d like to focus on. Today, I will cover the first and most important. Today is the “what” … the next three weeks will be the “how.”

At the core of finding buyers that buy is a concept called “Psychographics.”

Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It’s knowing the words they use, the emotions they have, and the choices they make on a daily basis.

Do not confuse this with “demographics,” which is the study of facts about people. Their age, their gender, where they live, number of children, etc. …

These kinds of facts and figures are important, but they only give you a small insight into the buyer’s life and desires. It’s far too shallow to really bring in consistent, safe, ongoing sales.

You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.

Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the “Core Buying Emotion.”

Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.

Michael puts it like this … and you can substitute “online marketing and sales” for the word “copy” …

“Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect’s greatest and deepest desires, fears, hopes, and dreams.”

Savor that statement because it’s worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer’s Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.

There are several other powerful advantages to understanding the psychographics of your buyers:

1. First, you know exactly how to talk to them. You understand their Core Buying Emotion.
2. Second, you immediately know where they are. You’ll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson’s powerful phrases and concepts; see Ready, Fire, Aim for details.)
3. Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover … )
4. Fourth, you know how to price your product or service.

In the next three weeks, I’m going to talk about the “how” to uncovering the psychographics of your market. I think you’ll be surprised at the methods I use.

There are several parts of this discussion that I want to spend a little more time on. Because of that, I’ve decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.

I’m calling it, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy.”

This in-depth discussion is really only for those who are ready to go deeper. Because of this, I’m inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.

To receive a no-cost copy of my audio discussion, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy,” click here now and fill out the simple form that follows.

Click Here to Get “Buyer Psychographics” Now

Please note: During this discussion, nothing will be sold. I’m just interested in helping you understand this crucial part of building a safe, consistent income online, no matter what the economy.

Before I let you go, I want to share a very interesting story with you. I think it will illustrate how weak it is to rely on demographics alone and how powerful psychographical data can be.

A number of years ago, I attended an expensive, private, four-man business-building mastermind session. Before I got there, I had no idea who the other three participants would be. This kind of situation always makes me a bit nervous because you never know who you’re going to get “stuck with.”

At first, I thought my deepest fears had been realized. It appeared that I had nothing in common with the other people in the room.

I was the only one on a first marriage. I was the only one with children still at home. I lived out in the country, while they lived in the suburbs. I drove used cars — actually a minivan and a 15-passenger van. They had a variety of sleek sedans and sports cars.

To me, it seemed like an odd group of people to put in the same room for a mastermind session. We didn’t even have the same kinds of businesses … I was online, another guy was retail with a storefront, another was a stock trader, and yet another was mail order of cosmetics and skin care.

In other words, our demographic footprint was miles apart.

Then, during a break about halfway through the first day, one of the other guys mentioned that he had just bought a “nuke.” He gave no other description. But I laughed, and asked him if he put it in a “super.” He smiled and said he did. Then, another guy asked if he had smoked it first. He had. The conversation sped on from there as we talked about queens, combs, drones, extractors, and dozens of other things.

You see, as it turned out, all of us were beekeepers.

What were the odds of such a diverse group of men all being beekeepers? As we talked about it, we dove into “why” we all had bees.

We discovered that the reasons were all the same: Bees made us unique. It was challenging and difficult. It was hard work. It connected us with nature. It was therapeutic and healthful. Perhaps most of all, our hives were symbolic of our intense drive for independence. This was also at the core of our business ownership.

In other words, at the core, we all shared a unique set of emotions, thoughts, and motivators.

We went one step further and reviewed the materials our host had used to sell us on the four-man mastermind session. We quickly discovered that he had effectively used almost all of those emotional triggers in his materials.

By deeply understanding our psychographics and using them effectively, our host had persuaded four totally demographically-different beekeeping business owners to gather from the four corners of the United States and pay him over $20,000 for the privilege of doing so.

Understanding our Core Buying Emotion allowed him to gather customers and charge prices that otherwise would have been outside of his reach.

That is the profit-creating power I want to give you.

I hope you will carefully read the next three segments of this series to find out how to do just that. I also hope you’ll register for my new, free audio presentation, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy.”

————————————————————————-

Brought to you by: Wes Waddell – Small and Home Business Best Friend.

Wes

PS  The conversion ratios in their marketing funnel
are insane!  25% of people who watch the first video
join.  50% of those accept the $100/month upsell,
and 30% of those take the second one time $500 upsell.

PPS  As of a few days ago, they now set up internationally
so anyone can participate anywhere in the world.

PPPS  I never recommend anything I don't buy myself.
I bought in at the first opportunity I had.

Business models that are having success one day can be gone the next.

So let’s talk about what’s still working as of December 2011…

1. INFORMATION PRODUCTS

Ebooks, How-To videos, membership sites. Whether it’s teaching someone how to learn karate, build their own organic garden, or trade the Forex markets, people will always be willing to pay for information — especially if it saves them the time to try and find it themselves and/or presents the information in a unique way.

The “Publishing” industry has been around for a very long time, and it’s not going anywhere anytime soon. It will simply evolve.

We’re seeing a major ‘shift’ away from physical infoproducts (DVDs, printed manuals, etc.) and more products moving towards ALL DIGITAL — downloadable PDF reports, online streaming videos, and MP3 audio files.

In the world of “instant gratification” the digital-delivery model solves that urge and provides lower costs for the business owner selling information products, since there is practically zero cost of goods in providing downloadable products; aside from any server bandwidth costs which are incredibly cheap.

The entire book industry is also going through a major shift with what Amazon is doing with the Kindle. More people are buying and downloading ebook copies of real books than ever, and this trend is only going to continue its explosive growth.

A powerful element of building a business around infoproducts is that it can be outsourced and you can simply hire someone else to not only write an ebook or special reports for you, but even to shoot video content.

1. SOFTWARE

Our entire world now runs on software. There are many opportunities to develop software for a variety of niche markets and needs.

We’re now seeing software in different formats (all of them are having degrees of success)…

• Mac or PC desktop software

• Web-based applications

• Mobile & Tablet applications

Software fortunes are being built every year by entrepreneurs that cannot program a single line of code. So it’s another great business model that can be outsourced.

A software business essentially has TWO primary roles…

• Programmer

• Designer

User Interface design is critical for success today. A good looking, user-friendly piece of software will often out-sell a more complicated, more robust competing piece of software.

1. CONTENT-ONLY WEB SITES

This is what I used to call “virtual real estate” sites. These are web sites that are created to targeted certain keywords and niches and usually contain product reviews and articles.

These sites are monetized from AdSense, affiliate programs, and other advertising.

Since “content” is what the Internet is made up of, this model will always be around in one form or another. And it’s not just for “the little guy.”

Massive companies like Demand Media, AOL, Huffington Post, and many others are essentially a content-only web site network. They’re just making MILLIONS from it while most small entrepreneurs are generating thousands.

Another business that can be completely outsourced and SCALED.

1. ECOMMERCE STORES

Ecommerce is still thriving if not continuing to grow. Lots of opportunities to sell REAL products to people across a wide range of niche markets.

There are, however, many product categories that are being commodotized with lower and lower prices (and margins). So you’ll want to pick a market that has a higher margins and the products aren’t necessarily readily available at every Wal Mart and Target in the world; or you might have a hard time generating much revenue.

Amazon.com has created some amazing opportunities for ecommerce store owners. Did you know you can now not only list your products for sale within Amazon’s web site but they will store and ship your products AND collect payments and everything?

Lots of ecommerce store owners are having great success by having Amazon handle everything — they just focus on marketing and have their inventory shipped to Amazon’s warehouses. Amazon even handles customer support!

Definitely something you might want to look into.

1. PROFESSIONAL SERVICES

This is an area that’s often overlooked, yet can be a GOLDMINE for those willing to venture into this area.

There are millions of businesses that need a certain set of services…

• Content Writing

• Graphic Design; logos or web sites

• Programming

• Market Research

• Data Entry

• Accounting

• SEO & PPC Management

• Lead Generation & Cold-Calling

• Social Media Management

• Customer Support

• And much more

There are companies out there making MILLIONS just by offer PPC Management services to other businesses. They manage campaigns and doing the keyword research for other businesses and take a percentage of everything they spend in AdWords. That alone is a great business that’s only going to get bigger.

The beauty of a Professional Services business is that almost every skill that you would offer to other businesses can be outsourced. Meaning you would just market the services (and you could even have others do that too) while others do the actual work for the clients. This is a tried and true model that’s been around for a long time.

1. AFFILIATE MARKETING

There is still a lot of money to be made as an affiliate marketer, but for 99% of affiliates, you’re not going to build much of a business only focused on being an affiliate marketer — unless you build a huge network of Content sites.

Affiliate marketing is a great source of income when combined with other business models — like information products, software, and professional services.

CLOSING THOUGHTS

There are obviously other business models that are still working, but the above ones are some of the biggest right now. Each one of those models continues to evolve but the core business is still the same.

You’ll notice a repeating theme for many of those…

I mentioned the model mostly runs on Outsourcing.

I cannot stress enough how much you MUST master Outsourcing if you’re going to build a successful business online. I honestly believe it’s THE single greatest factor in building and growing a successful online business.

LABOR has always been the critical component of leverage that has built fortunes. You show me a big successful company and I’ll show you one with 1,000s of employees.

Now that doesn’t mean YOU need to hire 1,000s of employees but you need to have people doing work for you if you want to have a great level of success. And it’s not something that’s scary or anything. In fact, you can hire ONE person (I’ll show you exactly how) to be a “Team Leader” that can manage others; whether it’s to manage 3 other people or 300. You’ll just deal with that one Team Leader person.

WEALTH HAS ALWAYS BEEN BUILT THE SAME WAY…

Step #1: Write a check.

Step #2: Cash a larger check in return.

THAT’S IT. That’s the ‘secret’ to all wealth building.

There’s no better way to do that than to leverage the work of others. Write a small check for their work and get back a larger check for what their work made for your business.

If you’re one of my customers or long-time subscribers that hasn’t yet gone through my “Outsource Force” course, you really NEED IT for your online business success.

Once you complete the course you’ll be 100 TIMES ahead of your competitors online when it comes to Outsourcing. And it’s funny… so many marketers ‘think’ they know how to outsource… just by posting a job on eLance or oDesk or another site… well, that’s hardly Outsourcing.

Outsourcing is about building a WORKING, REPEATABLE MODEL THAT WILL SCALE YOUR BUSINESS FOR YOU.

It’s not just about having a task done for you to save you some time or some other one-off project. And those freelance sites are often 2-3 TIMES more expensive to have work done than what it costs if you learn the secrets of how to find workers that only want to work for you directly.

How would you like to have BETTER, FASTER WORK done by 3 PEOPLE for the cost of ONE? That’s exactly what you can learn to do…

And once you learn how to build and ‘run’ this scalable model you can take nearly ANY online business model and make it grow for you — Information Products, Software, Content Sites, Professional Services, Affiliate Marketing, and more.

If you want to make 2012 your best year yet, I strongly challenge you to MASTER OUTSOURCING. See how much you can get done in the New Year by not actually doing the work yourself! You’ll be surprised how FAST your business can really start growing. That’s when it becomes a lot of FUN and really just lets you spend more time on coming up with new ideas.

And let’s face it, that’s all we want to do anyway…

…just come up with new ideas.

Go get my “Outsource Force” complete course here: http://www.outsourceforce.com

It will be the best investment you ever make in yourself and in ANY future business idea.

Yours For Online Profits,

John Reese

————————————————————————

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Here’s a quick update (in addition to the replay from last night)

Wes,

I wanted to send out a quick update on a
couple of things

If you didn’t see the Ustream from last night,
please watch it by Clicking HERE.

First, the server – we are now 100% sure
that the server will be up, and running
smoothly tomorrow morning.

Why has it been down so long?  Put
simply – the new members we were creating
crashed the database (sent out an email yesterday)
and we had to repair it.

We did.

However, immediately after repairing the
database, our traffic spiked to about 200
page requests a second.
(From people signing up)

If the database crashed again, all hell
would have broken loose – so to protect
the data, we started building a custom
Database solution, and decided to stop
new people from joining until it’s complete.
The good news?  It’s done, all of the
data is now being migrated over to the
new system.

You wouldn’t believe this crazy thing.
Anyways, tomorrow, after I load up
the site, and it’s working with now hiccups,
let’s bring in 1,000 new members

Second, the merchant situation.  Click Here
if you didn’t see the Ustream.

We’ve now got about 10 solutions almost
finished, and 2 that are really, really promising.
One of them (no promises until the dotted
line is signed) would actually give us also
an international solution, and be able to
actually get 100% approvals.

Third, we found a really, really good technology
team to fix all the blogging issues that we’ve
been having from 6,000 posts being created
on the site every day

I’m pumped.

Stay tuned – I’ll be updating you on the resolution
to all of these issues daily – so you’re always in
the loop.

Love you guys, and thanks for being rockstars

In Success,
David Wood
Empower Network Co Founder

————————————————-

Get in on the Ground Floor of what is now officially the Boon of 2012!

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If you search for a way to earn a good living online, you’ll probably found thousands of confusing
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step up to play his secretly “unwinnable” game.

Well here’s why you shouldn’t look at online business as an “unwinnable” game, even though some
people think it is, after trying time and time again to make a living online… unsuccessfully.

When really, it’s very possible to create a profitable online business. If you just understand these
3 CRITICAL concepts:

1) Be STRATEGIC when deciding on what kind of business you want
(starting with your desired end result in mind)…

2) Set yourself up to “play” with an ADVANTAGE (by positioning your
business to WIN)…

3) Play the RIGHT game (the one you are MOST likely to win)…

I make no secret about my penchant for avoiding cyberspace and not using email…but that doesn’t
mean I don’t know how to make money online.

I’ve actually been very successful online.

And many others have too. After they were transformed from struggling online business
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The guru to the Internet gurus, RICH SCHEFREN.

So how do you be strategic? How do you play with an advantage? And how do you know you’re playing
the RIGHT game for you?

Join RICH SCHEFREN for a special FREE Access Accelerated Business Course he’s doing in a
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Want more from your online business? Then you need to hear what Rich has to say.

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Dedicated to Multiplying Your Income,

Dan Kennedy
Glazer-Kennedy Insider’s Circle™
The PLACE For Prosperity WithOUT the Bull

P.S.  One thing… You’ll have to grab your spot for Rich’s FREE Access
event BEFORE registrations close in just 12 hours.

——————————————————————————————

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