Home Business Tip of the Day: Engagement Marketing
Imagine that you’re greatest goal in life is to get married. Here’s a guaranteed prescription for failure:
1. Walk into a bar or nightclub where a lot of single people hang out
2. Spot an attractive person already engaged in a conversation with someone else
3. Barge in on that conversation, crashing into their table and knocking the bowl of pretzels on the table, their clothes and the floor
4. As your opening line, blurt out in a loud obnoxious voice, “Will you marry me?”
5. When they look at you like you’ve just escaped from an asylum, raise your voice even louder and repeat, “Marry me – NOW”
Sounds downright stupid, doesn’t it? And it’s guaranteed NOT to get the results you want.
But here’s the important question: is this much different than the way most companies market their products or services?
Most marketing interrupts your day with some over-the-top subject line… then proceeds to make some highly questionable promises… and closes by urging you to buy right now… then it urges you again to buy before it’s too late.
Not only is this the way NOT to market, but it’s a guaranteed formula for what I call “marketing suicide”. By using this approach, as so many businesses do, you’re locking in your own failure.
Fortunately, there’s a much more sane and effective way to market.
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Introducing “Engagement Marketing”
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If you get to the core of what’s wrong with the typical marketing process I showed you above, what it all boils down to is you’re marketing to your prospects in a way that you hate being marketed to yourself.
So the solution has two simple parts:
1. STOP marketing this way immediately
2. Start inviting, engaging and solving
Let’s take a look at how this is done.
INVITE – Instead of beating your prospects over the head with a sales pitch right from the beginning, invite them to begin to get to know you. Give them some valuable content they can use to get a result they’ll remember – and do this without any sales pitch whatsoever.
ENGAGE – Keep building the relationship by giving them more content, completely free of any sales messages. Studies show that it takes a minimum of 7 contacts like this to establish a solid bond of trust with your prospects.
SOLVE – Instead of just showing prospects your product and it’s features and benefits, demonstrate exactly how it solves a difficult problem they have or helps them achieve an important goal.
Sound different than 99% of the marketing you see – possibly even yours?
You bet it does. And I’m sure you can see that by shifting to this style of marketing, which I call Engagement Marketing, you stand to make a lot more sales than you’re currently making with traditional marketing methods.
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How to substantially increase your sales with Engagement Marketing
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In a few weeks, I’ll be presenting a comprehensive new program that covers all the steps of my Engagment Marketing process:
> You’ll discover how to use “invitation marketing” to substantially increase the amount of traffic you drive to your site – and the quality of that traffic
> A simple engagement process that turns a list of cold prospects into a warm audience that enthusiastically looks forward to hearing from you
> Step-by-step details for using my simple “solution selling” approach to help your prospects truly get what they want by using your product or service – and ramp up your own sales at the same time
> How to expand your relationship with your warm audience and turn one-shot sales into dedicated customers who buy from you again and again
There’s a lot more, but I think you get the idea. If you want to be first in line to get all the details on Engagement Marketing once they’re ready, you can put your name on the Early Notice list by clicking here:
http://www.ProfitAlchemy.com/engage-early
It’s quick – just enter your name and email address and you’re on the Early Notice list.
I’ll be in touch soon.
Regards,
Bob Serling, Founder
Profit Alchemy, Inc.
2039 Bruceala Court, Cardiff, CA 92007, USA
