"Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, So go ahead and make mistakes. Make all you can. Because remember that’s where you will find success."
- Thomas J. Watson

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When you enter your name and email here, Mike Dillard himself will take you on a tour of Magnetic Sponsoring’s Austin Texas office and tell you all about it…

This is by Special Invitation Only and it goes away soon!

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Or…

In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

In today’s Carefree Entrepreneur, Michael Masterson explains a strategy you can use to make every ad, sales letter, and promotional email you put out more effective.

Your customers will "connect" emotionally with your business and products, they’ll buy more and more often, and you’ll succeed much faster.

Michael focuses on applying it to marketing in this essay. But this little-known principle is key to your success in all areas of your Carefree Business, including the niche you choose and the products you create.

Cheers,

Jason Holland
Managing Editor
Carefree Entrepreneur

P.S. Don’t forget to sign up officially for Carefree Entrepreneur. As part of your subscription to Early to Rise, you get a complimentary subscription for a limited time. Please go here to make sure you don’t miss any future issues. You’ll also get instant access to an exclusive video from Michael Masterson in which he reveals his top business start-up secrets.

The Power of One – One Big Idea
By Michael Masterson

One of the biggest lessons I have ever learned about writing came very late – in fact, more than twenty years after I wrote my first piece of copy.

It happened about a year after I began writing Early To Rise (ETR). I was looking over issues I’d written that year and noting which ones readers rated the highest. Without exception, those achieving the highest scores presented a single idea.

It struck me that readers didn’t want to hear everything I had to say about a topic every time I wrote. They were looking for a single, useful suggestion or idea that could make them more successful.

That was one of those "aha!" experiences for me.

As a reader, I had always most enjoyed stories and essays that tackled one subject effectively and deeply. As a writer, I sensed my readers felt this way too. But it wasn’t until I looked at the ETR results that I recognized the power of a narrow focus in writing.

I checked to see if this same phenomenon applied to advertising copy. I pulled out my box of "best promotions of all time." While not all of them were on a single topic, most of the very best hit just one idea strongly.

It seemed I was on to something. I presented this idea as one "powerful secret to publishing success" when Agora had our first company-wide meeting for publishers in France.

Bill Bonner reminded me he’d learned about the Power of One from the great advertising guru David Ogilvy. Ogilvy’s concept was that every great promotion has, at its core, a single, powerful idea that he called "the Big Idea."

At about that same time, John Forde was rereading the classic 1941 book, "How to Write a Good Advertisement" by Victor Schwab – the man Advertising Age called the "greatest mail-order copywriter of all time."

In that book, Schwab listed his choice for the "Top 100 Headlines." John found that of those 100 top headlines, 90 were driven by single, Big Ideas.

Note how instantly clear and engaging these "Big Ideas" are…

• "The Secret of Making People Like You"
• "Is the Life of a Child Worth $1 to You?"
• "To Men Who Want to Quit Work Someday"
• "Are You Ever Tongue-Tied at a Party?"
• "How a New Discovery Made a Plain Girl Beautiful"
• "Who Else Wants a Screen Star Figure?"
• "You Can Laugh at Money Worries – If You Follow This Simple Plan"
• "When Doctors ‘Feel Rotten’ This is What They Do"
• "How I Improved My Memory in One Evening"
• "Discover the Fortune That Lies Hidden In Your Salary"
• "How I Made a Fortune with a ‘Fool Idea’"
• "Have You a ‘Worry’ Stock?"

At ETR, we made this concept a "rule" for writing. The mandate was clear. Write about one thing at a time. One good idea, clearly and convincingly presented, was better than a dozen so-so ideas strung together.

When we obeyed that rule, our essays were stronger. When we ignored it, they were not as powerful as they could have been.

Here’s an example of the Rule of One as applied to an advertorial taken from ETR:

Subject Line: The Easiest Product to Sell Online

Dear Early to Riser,

Would you be interested in investing $175 to make $20,727?

That’s exactly what Bob Bly just accomplished!

See how he did it below… and how easily you could do the same.

MaryEllen Tribby,
ETR Publisher

---

Dear Friend,

There’s no product easier to create or sell online…

… than a simple, straightforward instructional or how-to e-book.

Why are e-books the perfect information product to sell on the Internet?

• 100% profit margin.
• No printing costs.
• No inventory to store.
• Quick and easy to update.
• No shipping costs or delays.
• Higher perceived value than regular books.
• Quick, simple, and inexpensive to produce.

My very first e-book has generated $20,727 in sales (so far).

My total investment in producing it: just $175.

Now, I want to show you how to make huge profits creating and selling simple e-books – in my new e-book "Writing E-Books for Fun & Profit."

Normally my e-books sell for anywhere from $29 to $79, and later this year, "Writing E-Books for Fun & Profit" will sell for $59.

However, to make it affordable for you to get started in e-book publishing, I’m letting you have "Writing E-Books for Fun & Profit" for only $19 today – a savings of $40 off the cover price!

For more information… or to order on a risk-free 90-day trial basis… just click here now.

Sincerely,

Bob Bly

P.S. But, I urge you to hurry. This special $40 discount is for a limited time only. And once it expires, it may never be repeated again.

Let me explain how the Power of One operates here.

In the lift letter (signed by MaryEllen Tribby), Bob asks a question and then tells a single-sentence story. The question is an inverted promise. The story validates the promise.

The sales letter follows. This, too, is a beautifully simple piece of copy. It leads with a statement that expresses one clear idea: "The easiest way to make money on the Internet is to market e-books."

That statement is supported by a number of bulleted "facts." Then Bob validates the statement by mentioning his own experience.

The reader is already sold. Bob makes the sale irresistible with a strong, one-time-only offer.

Short, sweet, and simple.

The Power of One is not only one big, central idea. It’s a fully engaging piece of copy with five necessary elements. Using Bob’s example:

• One good idea: "There’s no product easier to create or sell online than a simple, straightforward instructional or how-to e-book."

• One core emotion: "It is simple! I bet I can do it!"

• One captivating story: Told brilliantly in 11 words: "My very first e-book has generated $20,727 in sales (so far)."

• One single, desirable benefit: "Now, I want to show you how to make huge profits creating and selling simple e-books."

• One inevitable response: The only way to get this book for $19 is to "click here now."

To create blockbuster promotions time after time, you must understand the difference between good copy and great copy. The Power of One is the driving force behind great copy.

Veteran advertising consultant James Loftus, who’s worked with Anheuser-Busch, Holiday Inn, McDonald’s, and many other clients, agrees:

"Also keep in mind that the more points you try to cover, the less effective each point, and therefore your ad, will be. An effective ad will actually have only one central focus, even if you discuss it from two or three perspectives. If your points are too diverse, they compete with each other, and end up pulling the reader’s attention in separate directions."

When challenged with an advertising assignment, most writers conjure lists of features and benefits, then mention as many as possible. Their thinking goes, "I wonder which of these benefits will really push the buttons I want? I’ll throw them all in. That way, if one doesn’t work, another one will."

This is B-level copywriting. It’s not the way to create breakthrough advertising.

The Power of One is commonplace now at Agora… it’s taught by AWAI… and you’ll see that most top copywriters follow it.

You can use the Power of One to create your own blockbuster copy. Ask yourself: "What is the Big Idea here? Is this idea strong enough to capture the hearts of my customers? Or are my ideas all over the place?"

The challenge is to find that one good idea the reader can grasp immediately. And stick to it. So the idea has to be strong, easy to understand… and easy to believe.

Put the Power of One to work for you in all your communications. You’ll be amazed at how much stronger – and successful – your copy will be.

Editor’s Note: Michael Masterson spoke in depth about the Power of One during his presentation at AWAI’s recent Bootcamp conference.

During the event, a dozen master copywriters and expert marketers shared their most powerful secrets for creating powerful advertising copy. Copy is one of the keys to your online business success. You can’t afford to not educate yourself about how to create effective advertising.

If you weren’t at the live event, no worries. American Writers & Artists Inc. recorded the whole thing. The videos of every single presentation, including master copywriter and marketer Dan Kennedy, veteran copywriter and consultant Bob Bly, and copywriter and entrepreneur Joe Sugarman, among many others, are available online.

Go here to find out more about the 2011 FastTrack to Success Bootcamp Home Study program.

Everyone should have their own Home Business…

Ready to get started for FREE?

www.Referals.ws has your answers.

“The secret of business is to know
something nobody else knows”
 –Aristotle Onassis–

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Here’s your own Home Business that lets you market to the whole world…

Everyone’s Qualified for Commissions!

Check it out Here!

1. Decide whether you have a 1-step or multi-step sale to make
2. If multi-step, recognize you are advertising to generate leads (and do nothing else
   that takes away space, time, attention, etc. from that task)
3. Feature your free offer up top and early – don’t hide it (Example Of Headline:
   EXCITING FREE ONLINE COURSE TAKES YOU ON A TREASURED MEMORY EXPEDITION ON THE WORLD’S
   BEST AND LARGEST MEMORY PRESERVATION WEBSITE - AT HOME IN YOUR PJ’s!)
4. Make the free offer as exciting and valuable as possible. (If only slightly re-working
   this ad, I’d make a point that the photos are from the online course. I’d make sure to show one photo of
   the course, material sample, DVD, etc.)
5. Give multiple ways to respond, emphasizing the one that’s best for you. (Website,
   phone, maybe mail-in coupon). Whether or not to try pushing most to the web site
   is still open to debate: good news: gets you 100% e-mail capture for lots of zero
   cost follow-up. Bad news: you need a separate, different web site just for this
   purpose, and you delay response – vs. the phone, always handy.

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You do NOT want to be the last person to watch This short 5 Minute Video Wes! 

That would mean Bad News and a ton of lost ca$h for you indeed…

I’ve sent a couple messages to you over the last week or so about my latest and most powerful system I’ve ever launched (If you haven’t seen them, check your junk folder).  I’m emailing you because you signed up for the SpiderWeb System back on 28 Jun 2008.  I understand if you don’t want to recieve any messages from me, just simple click here to unsibscribe: Unsubscribe me from this list

But if you’re interested in learning more about what I’ve got coming out next (HUGE) then you can watch this short 5 Minute Video 

The comments that people are leaving in response to this video completely speak for themselves:

“If you love life, don’t waste time, for time is what life is made up of.” – Bruce Lee

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” — Dale Carnegie

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In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell