The Refreshing Truth About Technology and Making Money
By Joshua Boswell

Social media. Mobile media. Trip wire marketing. Email Campaigns. Search Engine Optimization. Shopping Carts. E-commerce. Hosting. Servers. Tablets. Smartphones. Digital Delivery. Java. HTML5.

I could go on for hours, listing all the different, complicated technologies and devices that so many Internet marketing experts tell us we "must have" to make money online.

But, the reality is … neither you or I are going to be able to conquer and stay endlessly current with the latest, hottest, most amazing stuff out there.

This fact has really bothered me. And, in listening to many Carefree Entrepreneur subscribers, it really bothers you as well.

How can you and I possibly make money online, if we can’t keep up with all the new stuff? And, not only that… how do we know who to believe… what’s real… and what’s just the latest passing fad?

I decided to turn to my mentor and good friend Mark Ford (you’ll know him by his pen name, Michael Masterson) and get his opinion on the matter.

I think his insights will be extremely valuable to you. Actually, he shared these with me and the entire Carefree and AWAI leadership team. Katie Yeakle responded back stating plainly … "This is a Master’s course in Business."

And, indeed it is.

Here are his profitable and powerful insights …

90% of the Internet marketing industry is a joke. It’s based on a myth. The myth is that employing technological gimmicks can make you rich. This is not true, but it continues to be sold by so-called "Internet Marketing Experts" – and bought by unsuspecting would-be online entrepreneurs.

The unfortunate reality is that 90% of Internet marketing experts are frauds. They are frauds because they only make money by selling this myth – not by selling legitimate business tools or ideas.

So, how can they get away with it? Because they know technology. And these guys know technologies because they are fundamentally nerds … technology nerds.

Over the last 10 to 12 years, while the Internet was changing the landscape of business, many of these nerds made a lot of money by exploiting their knowledge of specific Internet technologies.

But, most of them never learned anything important about business. They never learned the truth about sound business practices. And now, as technology has advanced to the point where these technologies are more user-friendly, these people – who were really nothing more than over-paid technical consultants who were giving advice about topics they knew nothing about – i.e., business – have become less and less useful.

Plus, as the market becomes more competitive, they are becoming less and less capable of acquiring new customers (people who foolishly believe in the myth of technology). And, that means we will soon be rid of them … which is a good thing.

Here’s the truth:

You can’t develop a real business by learning or applying gimmicks.

There is one thing that every entrepreneur needs to learn, and it is not optional …

It is 1,000 times more important than any one of these gimmicks.

If you have it, you can build empires.

Without it, expertise in 20 of these gimmicks will get you nothing.

What is it? The one thing you need to master is the Optimal Selling Strategy (OSS) for your business.

I believe that for every business, at any given time, there is one best way to acquire new customers. How you sell your product, service, or ideas – the specific decisions you make about presenting and pricing and talking about it – has a huge impact on whether you will be successful.

To take a business from zero to a million dollars (and beyond), you have to discover and implement your Optimal Selling Strategy.

When you have this, nobody can fool you with cockamamie marketing strategies or hollow technology gimmicks.

Rich Schefren – founder of Strategic Profits – is a tech nerd who actually understands business. He put it this way: "You have to learn the ‘what’ before the ‘how.’ People always ask me things like, ‘How do I do PPC? How do I do SEO?’ But, they don’t know WHAT – What are you going to sell? You need to know that first."

Mike Palmer – one of the world’s leading copywriters and sales strategists – put it this way: "Sales copy is king. Everything else is just gimmicks."

If you can learn and consistently implement your OSS, you can hire people to implement the rest. You can – and should – hire out all the technology.

I completely agree with Mark’s assessment.

I promised to show you how you can be "Techno-Smart … When You’re Not" and this is it.

The reality is that you – as the entrepreneur – don’t need to be caught up in the latest stuff. What you need to do is discover your Optimal Selling Strategy and then implement it.

Are there specific technologies you should be using? Yes, but only if and when you clearly see how they fit into your OSS.

In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Mark outlines "Four Secrets of the Optimal Selling Strategy." This past week, during my webinar Converting Your Skills and Experience into Wealth, I talked about each of these four secrets.

Over the course of the next few weeks, we are going to give each area a focused analysis so you can be fully empowered to begin discovering your Optimal Selling Strategy.

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Brought to you by: Spiders Marketing Web – Where Small Business Comes to Learn How to Use the Internet for Local Social Marketing.

www.SpidersMarketingWeb.com

Tip of The Day:
The "Formula" For Success

"Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, So go ahead and make mistakes. Make all you can. Because remember that’s where you will find success."
- Thomas J. Watson

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When you enter your name and email here, Mike Dillard himself will take you on a tour of Magnetic Sponsoring’s Austin Texas office and tell you all about it…

This is by Special Invitation Only and it goes away soon!

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Or…

In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

Hey Fellow Entrepreneur,
We’re still on the topic of clarity today.
Now I may be starting to sound like a broken record on this topic, but I’m only doing it because it’s so important.

o It’s so important to your effectiveness in your business…
o To achieving the goals you set for yourself…
o To being able to focus on ONLY the most critical things to your success.

Without gaining clarity for yourself you lose all that and so much more.
And when you relinquish clarity to others you’re effectively selling yourself out.
That may sound a little harsh, but it’s the truth.
And another truth is, it’s not really your fault. There are reasons, I’ll share with you in today’s issue, that we do tend to hand over our responsibility of getting clarity to others.
But that doesn’t mean it’s O.K.
We all need to remind ourselves of the need to gain our own clarity.
Even me.
There’s a lot to share today, so let’s get busy.
To higher profits and beyond,
Rich

Sacrificing Clarity For The Wrong Reasons

By Rich Schefren

Since we’ve been discussing clarity the past couple issues, here are a couple more questions you can ask to help get it in the things you do…
When you finish whatever it is you’re undertaking, what do you hope will be true for you that hasn’t been true yet? What will be different? How would you know that your time was well spent? What would be different for you at the end? What will be true for you at the end?
Asking questions like these clarifies your goals in your mind. And when you do that, you naturally focus more on the things that are truly important for achieving your goal.
I want to backtrack just a little and re-emphasize the importance of clarity in anything you do.

Why We Sacrifice Clarity

Most people that I coach really lack the clarity they need when they walk into any situation. They rarely know what it is they’re trying to achieve and what they need to achieve it. And in the end, they never get what they want.
The reason for this lack of clarity isn’t because it’s hard to understand what it is you want and what it is you need and how to go get it. It’s because you’ve been trained your whole life to not think this way.
You’ve been taught to let an instructor or a guru give you the answer about what you need. And that’s simply not the best approach. Thinking that somehow an instructor or guru – a teacher in high school – a professor in college – even me, is supposed to take more responsibility for your life, your business, your success than you, simply won’t get you the results you want.
And if you walk into a situation without the clarity on what it is you’re expecting to get or why you’re expecting to get it or why you feel you need it to get what you want, then ultimately what you’re doing is putting responsibility for your success in the hands of someone else. You look to them tell you what it is you need and give you the answer that they think you need in order to progress. And I’m telling you that’s not the way a successful entrepreneur operate.

Let Me Share A Personal Story About This

I recently re-created the introductory webinar for my BGS program. It’s now a one-part webinar as opposed to two-parts. It’s been shortened to 2 1?2 hours as opposed to the 3 1?2 or 4 hours of the combined two part version. And so far so good. It seems to be really well received. Like it’s actually even more effective than our previous ones, so it was time well spent. A greater percentage of viewers are staying on longer and everything is going really well with it.
Now along those lines though, I was working with someone when I re-created this version. This time I was working with a gentleman by the name of Michael Cage whose name you may recognize if you’ve been watching some of my videos. I have a great amount of respect for Michael because I believe he is one of the few people that knows more about how to create high content webinars than I do. So I was very excited to get a chance to get his advice and have him work with me on it.
But during the creation process, I noticed I was even feeling some of these same feelings. I had a real desire for him to tell me what it was I needed re-creating this webinar. I was looking for him to be clear about the outcome that I wanted. I was looking for him to take over more and more of the responsibility for the outcome – even knowing everything I’ve just told you.
That’s because it’s the natural human condition to want others to tell us exactly what to do; to have our best interest at heart; and to just point us in a direction. While we can certainly get help as we go down a direction and even get advice on which direction, ultimately we have to realize that the responsibility of getting to our goals falls to us.
Anytime we hand over any of that responsibility someone else, we’re really giving away some of our power.

Getting Clarity Is Everyone’s Job

Now this isn’t the same as delegating or outsourcing. That’s assigning responsibility for an outcome, not responsibility for getting clarity to achieve your goals.
The point I really want to make here is that this is not just a problem of people who are opportunity seekers. It’s really something that everybody struggles with from time to time.
And you have to be aware of it. Because if you’re not, you tend to fall back on your old patterns, sacrificing clarity because you want the illusion of security. You want the illusion that someone else is working on your behalf. If you can believe that, you don’t have to embrace that reality of uncertainty because you think you’re gaining some degree of certainty by placing responsibility in the hands of the expert or the guru or the teach or the instructor or the professor.
And that’s just not the way you need to operate.
We’ll finish up this discussion in the next issue…

Questions or Comments on this issue?
Click here to send them to Rich!

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What’s that? You haven’t started your own home business yet!

Not good, you are missing out on so many Tax advantages that put more of your hard earned cash back in your pockets. NOT GOOD my friend, not good at all.

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Tip of The Day:
The “Million Dollar” Secret

“It’s all about people. It’s about networking and being nice to people and not burning any bridges. Your book is going to impress, but in the end it is people… — Mike Davidson

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Here’s your own Home Business that lets you market to the whole world…

Everyone’s Qualified for Fast Commissions and Real Tax Breaks!

Tip of The Day:
How To Stand Out In The
Information Age…

“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely.” – E. O. Wilson

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Here’s your own Home Business that lets you market to the whole world…

Everyone’s Qualified for Fast Commissions and Real Tax Breaks!

Tip of The Day:
The True Value Of Time
 

“Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no laziness, no procrastination: never put off till tomorrow what you can do today.” — Lord Chesterfield

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In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

Tip of The Day:
The Best Leaders Are The Ones
You Don’t Notice…
 

“To lead people, walk beside them … As for the best leaders, the people do not notice their existence. The next best, the people honor and praise. The next, the people fear; and the next, the people hate … When the best leader’s work is done the people say, ‘We did it ourselves!“ Lao-Tsu

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