Where to Find Your Most Profitable Customers
By Joshua Boswell

To determine your Optimal Selling Strategy (as you’ll recall, this is Mark Ford’s landmark term, borrowed from his book Ready, Fire, Aim), your first task is to find where your most profitable customers spend their time … and their money.

In our world today, I believe that online customers are primarily found in one of two places: Google or Facebook.

And, these two sites attract a fundamentally and philosophically different type of buyer.

Many marketers and online entrepreneurs lose a great deal of money because they fail to see these differences. They believe that you can use the same ideas, techniques, and strategies getting people to buy from you using Google or Facebook.

This is not true. And, making this assumption can be very costly and dangerous.

In my experience working with clients and developing my own businesses, I have found that virtually all products and services can be labeled as "Facebook Ready" or "Google Ready."

By labeling your company, products, and services as such, it helps you determine how to talk to your potential buyers.

The simplest test I know of is to search for your type of product or service on Google and then on Facebook.

Both are advertising sites. Both make money using enticing free content to lure you in … and then ads to sell you things. Both have billions of people using them every day.

But fundamentally, they couldn’t be any more different.

People use Google when they have an "Itch." In other words, they have an immediate, pressing problem and want to find a solution NOW.

People use Facebook to define, validate, or expand their "Identity" as a human being. In other words, they want to share with others who they are and they want others to validate them as part of a "group" or valued as a "friend."

Let me show you how this difference shows up when in terms of buying or selling things …

If you need a new cell phone and want to find the best price, carrier, and latest features, what do you do? You Google it, of course.

You have a specific desire for something better in your life — an itch that you would like to have scratched — and you go to Google to get rid of that maddening itch sensation.

Would you go to Facebook and look up groups that sell and market cell phones? Nope, not likely.

Why?

Because you know that on Facebook you’re not going to get pricing details, phone specs, and carrier comparisons.

Now, once you have that cool new cell phone in hand, what do you do?

You go to Facebook to tell your friends about your cool new phone, post pictures, share videos, etc. … You are sharing because having a cool phone makes you feel part of a unique group. It makes you feel special.

But even then, you’re not really talking about your phone, you are talking about your life, experiences, and identity as it relates to your phone. In fact, the new phone is just an excuse to use Facebook to further define, validate, or expand your identity.

This morning, I looked and found two fairly popular cell phone groups on Facebook. Were they talking about specs and data and pricing? No. They were talking about experiences they had had with their phone or that they had captured on their phone.

When you are looking for profitable customers, you need to ask yourself, "Am I selling something to scratch an itch?" Or … "Am I helping people define and validate their identity?"

If you are not sure, search on both Google and Facebook. See what kinds of results you get.

Inside of Google, you are looking for advertisers on the right side of the screen. (NOTE: I’m not concerned with how many organic search results there are … the stuff down the middle … I’m just looking at ads.) More ads are a good thing. And, if the ads are backed by nice-looking sites that appear to be making money by selling stuff, then all the better.

Inside of Facebook, you are looking for groups or pages that have a high following and lots of chatter. When you go into those groups, are they selling anything? Are there congruent ads on the page? More Likes, the more chatter, the more ads, the better.

Let me give you another example that is near and dear to my heart …

Go to Google and Facebook and type in the term "parenting."

On Google, depending on the day, you will find a couple of government ads, a handful of nonprofits ads, one or two sites actually trying to sell something (usually poorly), and a couple of ads leading you back to social-media type sites, typically targeting moms.

On Facebook, you will find dozens of groups, topics, and interests, with Likes ranging from 600 to 51,000+. If you put anything relating to parenting in your Facebook profile, you will start seeing dozens of ads selling stuff to parents following you around from page to page, hoping to attract your attention.

Why? Because, with the exception of trying to drastically correct wild teenager behavior, everyday parenting does not represent a major "itch" that people need scratched immediately.

But, parenting is a part of who we are. All of us either are parents or have parents. We easily connect with other parents. Moms especially want to connect with each other to validate and enhance their identity.

Once you have identified if your product or service is best for Google or Facebook, you will know where your profitable customers are spending their time. With this information in mind, you can begin to define specific plans for grabbing their attention and selling to them.

Next week, I will give you some specifics on how to attract the attention of your most profitable customers.

Until then, I want to strongly recommend that you consider joining the Internet Money Club.

Registration ends tomorrow night … and so does a very nice $1,000 discount I’ve arranged for you.

If you join us, you are guaranteed to have a solid online business up and running in 30 days or less.

What is more, you will work with Brian Edmondson — a seasoned online business expert — to clearly define your Optimal Selling Strategy — including discovering where your best customers are hiding out, how to attract them, and how to profitably sell to them.

By the end of the 24-week session, you will know more about making money online than 95% of the so-called "Internet marketers" out there. You will have solid business principles in your tool belt and you’ll have a crystal-clear plan on how to successfully run and manage a moneymaking website.

In my view, there is no other system out there that can give you this kind of hands-on, results oriented, proven success model. If you are serious about making money online and making it as fast as possible, the best way to win is to join the Internet Money Club.

—————————————————————————

Wes

www.SpidersMarketingWeb.com

Tip of The Day:
What Leadership Really Is…
 

“Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership. – Colin Powell

Subject:Tired Of The Old School Network Marketing Techniques?Hi Home Business Friend,

If you are anything like me, you are so tired of the old school network marketing techniques? You know the ones, the old 3 foot rule: hanging flyers or bandit signs, bugging your family and friends, and holding coffee shop meetings.

I know that when I first joined (back in the 80s) my first network marketing company, I was told to use these very same techniques.  I was told to make a list of 100 people that I already knew and simply call each and every one of them to ask and see if they would be interested in making some extra money with my help.

Of course you know how it went… I was only faced with questions I wasn’t able to answer, getting hung up on by old friends, and faced with nothing but rejection and hurt feelings.

Then, after I was officially shunned by everyone that I knew, all my sponsor/upline told me to do was to go out and buy some opportunity leads from the company.

This of course only led me to more rejection, more closed doors and spending a bunch of money I really didn’t have to spare.

Now I was out of money, out of leads and had nothing to show for any of my efforts and time.

So, I quit! Did more time working for others, tried another and failed, found another and failed again and again!

Well, you know how it goes.

Then, just as I was really considering giving it all up for good, I found what I consider to be the “life saver” for my business. 

This life saver I’m speaking of was Mike Dillard’s 7 Day Free Video Boot Camp. Yes, it didn’t cost me a dime!

In these 7 free videos Mike explained in simple east to understand steps how I could attract an endless stream of prospects to me ready to join and actually get paid to have these prospects come to me.

These videos have really changed the way I do my home business, and I think they can help you too.

You can get free instant access to these free videos here…

http://wwaddell.magneticsponsoringonline.com
(just copy and paste the link into your browser)

Here’s to your success,

Wes Waddell

Subject: SpidersMarketingWeb HB Quick Tip

Good day Entrepreneur Friend,

This week I just wanted to share…

Another SpidersMarktingWeb Home Business (HB) Quick Tip with you.

Short and quick this week as I know you are busy getting your first HB up and running by now.

Remember people always want to save money – or at least get the most for what they spend. They may want to invest for the future and/or save for a really big purchase.  This is what will make them feel more secure.

Doesn’t it you?

Business definition for the week:

Director: Who’s the BOSS. The people ultimately in charge of a company are its directors. For a large company, there will be a complete board of directors, elected or appointed by the shareholders. For a HB, though, you generally appoint yourself as the sole director since you are also the sole shareholder or proprietor.

As the director/owner, it is your full responsibility that the biz succeeds.  Take a look at your plans and implementation to date.  You did create a business plan like we showed you earlier didn’t you?  If you were just a member of a complete board of directors… would you still continue on the same path at the same speed as you are headed in now?

Think about this for a minute?

You are in charge, it’s time you take the responsibility seriously and order yourself to get to work doing what really needs to be done in order for this HB to succeed.

If you are serious about success, then you need to constantly assess what’s best for your HB.

Enough Said!

Look next week for quick tips on choosing the right name — it really means more than you think it does!
Well, as always… here’s to your success,

Wes Waddell

www.SpidersMarketingWeb.com

Hey Home Business Friend,

I have some “Bad” news for you. Actually, it is just about the most EXCITING “Bad” news that I have had to share with you now!

The Spiders Marketing Web System as you know it is DYING! In fact, it’s almost completely DEAD now.

We are killing it to make way for the release of the completely redesigned, new and improved Spiders Marketing Web 2.0!

We are putting the finishing touches, crossing all the Ts and dotting all the Is on the new system and let me tell you, it is going to be GREAT! I am really excited about where we are going with it.

A couple of the biggest changes that you will soon see are first, the streamlined, much easier to follow Spiders Marketing Web system setup process that your prospects are going to really love.

Even though the system will be 10 times more powerful than the current system it will also be MUCH easier to setup and therefore, able to convert your prospects into raving fans that will love to help you build your business.

The second… (and most exciting part for us) is the roll-out of what we are calling SpiderU. If I could point out the one shortcoming of the current system (as you told it to me) it is that there is not a lot of high quality true marketing training. We spent so much time building the site and focusing on the functionality of the system that we neglected the important parts of the system where we actually teach the new users like you how to do the actual marketing. That’s the part the makes you a success!

Well, with the release of the Spiders Markting Web 2.0 and the SpiderU that is all going to change… for the BETTER!

We have reached out to a HUGE list of the Top industry leaders and trainers on everything from driving tons of no-cost (FREE) traffic to your pages with Blogs, Articles, Social Media, Video and pretty much every form of marketing that you have ever heard of.

Pretty much, if there is anyone out there doing any form of successful marketing, and it has to be really working… then we are going after them to bring them into the Spiders Marketing Web to train YOU!

By way of giving you a little “Teaser” of what is coming soon with the 2.0 Release we have put together some “Preview” webinars with some multi-million dollar making industry experts who will be (while we are completing the 2.0 system) doing a series of webinars exclusively for Spiders Marketing Web Members.

This is my way of saying THANK YOU for your support of the Spiders Marketing Web and as an attempt to show you how much Valuable content there really will be coming in the new system!

These are 100% NO COST FREE webinars, all you have to do is login to your back office for the details for all the upcoming calls.

Not a member of Spiders Marketing Web yet?

There’s still time to get in on all the webinars… just go to:

www.SpidersMarketingWeb.com

and sign up NOW!

So that’s it, make sure to keep an eye out for more details about the new system roll-out in the coming days and weeks.

So again, THANK YOU for your support, we are really looking forward to bringing you TONS of value over the coming months and years. We have really out-done ourselves with the new system. I am totally psyched!

You should be too!

Here’s to our Mutual Success,

Wes Waddell

www.SpidersMarketingWeb.com - Your FREE Multi-Income Stream Home Business System and Video Training.