It creates easier sales
It creates more loyal customers
It creates more repeat and referral business.

Trust me. Don’t skip that part of planning your business.
But once you get that done, then what?
Well that’s what I want to talk to you about in the next couple issues here. About what the rest of your communication should be about.
This is something else you shouldn’t take lightly, because if your communication to prospects and client’s isn’t doing this specific thing, then you’ll be struggling down the path to failure.

Time to explain what I’m talking about. Let’s dive in To higher profits and beyond,

Rich

Your Second Most Important Communication

By Rich Schefren

OK. We’ve spent the last few issues talking about communicating with your market. Specifically how you shape your personal narrative.
Once you get that down, you’re going to be way ahead of the game. But you’re far from done.

Today I want to start talking a little more in depth about another area of communication that is vital to your business. One that can accelerate your success, or leave you stuck in the mud spinning your wheels.
The area I’m talking about is…

FREE CONTENT

More specifically, free content that actually makes sales.
You see, if the content you produce and give away isn’t clearly moving you closer to the sale, it’s actually moving you further away.
So let me tell you a little bit of the back story. You see, I was out West a little over a year ago consulting for a well-known guru I’m sure you’ve heard of. He’s not in internet marketing but he’s been around for quite a long time. And his company is about a little over ten million dollars.
They flew me out to get my input because sales had been flat.
More specifically, the launches that they had done were mediocre at best. Sales from their blog were basically non-existent. Sales from the content emails they sent out barely moved the needle at all. And even their webinars and teleseminars really didn’t have the impact that they were hoping for.
Now whenever I hear something like this I’m always thinking there is a problem in the way the content is being structured. More specifically, is the content that’s being delivered actually furthering the sale? Is it advancing customer’s desire to purchase the product that the company, guru, etc. is hoping to sell?
You see, the big mistake this client was making, one I see so many people make these days, is thinking, "if we provide really good content, people will automatically want to buy our stuff."

Guess what.

That simply isn’t the case –

And it hasn’t been the case for quite a long time.

Valuable content for content’s sake, on its own and without a strategic plan behind it will not get more people to buy from you. Today we live in an age where great content is all around us. So the simple fact you are offering someone great content doesn’t have the impact that it once. It doesn’t motivate buyers with regard to actually stimulating a sale like it did when great content was much more scarce. .
So that’s what we’re going to talk about. Content. Specifically the type of content that actually increases desire. The type of content that actually stimulates a sale.

Are you suffering from weak content?

Well, the easiest way to get a grasp on whether or not this really applies to you is how effective is whatever free content you’re putting out there is actually generating sales?
For example, I’m well-known for the reports that I’ve put out, the free reports that I’ve put out to the public. In each of those reports I’ve made millions of dollars based on the sales that they cause. So that’s what I’m talking about.
If you’re putting out content that doesn’t stimulate sales, then you really got to scratch your head and ask yourself why you’re putting out that content in the first place and could that content be better? Could it actually create the sales that you desire?

It can.

When you create great content that actually does advance the sale; that does create desire, what happens is that you build a momentum in your business where that content that is out there for free for the prospects and your marketplace to eat up and to consume, continuously increases your sales. Continuously brings new prospects and new customers into the fold. That’s when you have content that is really effective.
So let’s talk about really why people have this problem. There are two different concepts that have floated around the market that I believe really cause more harm than they do good.

The first and most problematic is called…

"Moving the Free Line."

This is the standard response entrepreneurs offer when they see the content they’re currently offering isn’t getting the results they hope for.
If you’re a BGS or Founders Club member, you’ve probably heard me talk about Earl Nightingales comment about why you don’t want to do what the rest of the market is doing. This is a perfect case in point.

Anyway, the concept here is that we’re going to give more away than has been given away before. Somehow magically because we’re doing that, people are automatically going to buy from us. That simply is not the case.

Think about this for just a second. if your content isn’t creating sales in the first place, how is giving more of it away going to help? Still that’s the mindset that most entrepreneurs work from.

If your content doesn’t create greater demand your content is not effective. So the idea of moving the free line, while it’s a clever statement, doesn’t really capture in its essence what is necessary to create demand and make sales.
Now there are a number of other content mistakes that entrepreneurs make as well. But i’m going to cover them in the next issue, so create any content in your marketing, stay tuned!

Questions or Comments on this issue?
Click here to send them to Rich!

———————————————————————-

Until Next time…

Wes

www.SpidersMarketingWeb.com

HERO: “A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.” – Christopher Reeve

“As I have always said, the best salespeople aren’t trying to sell you anything. They are trying to help you get what you want in relation to what you are looking for.”

– Doug D’Anna, Multi-Million Dollar Direct Marketing Professional –

Wouldn’t it be nice to f-i-n-a-l-l-y
figure out exactly why people (as in
massive amounts of people) either buy,
or don’t buy your products?

Once you know the blueprint (not many
people know it by the way BTW), the science of
raking in constant ca$h-flow becomes
so easy.

Sounds too simplistic? It’s not.

Hoverson’s new video is a living “case
study” in showing you how the blueprint
actually works. (Warning: if you don’t
implement this blueprint, people really
just don’t buy). However, if you know
how to implement the blueprint, people
really do buy. It’s that simple.

So, in a blazing fast 16-min video, you
are going to see a little trick Mark
uses over and over that causes the ca$h
register to go ching! ching! ching! constantly.

Here are a couple tips to keep in mind
while you go through this amazing video:

#1- When people buy something, they pay
with money. Duh.

#2- Thus, even though you’ve heard that
people buy stuff based on “emotion” or
whatever…at the end of the day, they
actually pay with money. (Just try going
to your bank and depositing other people’s
emotions…it doesn’t go over very well).

#3- Therefore, whatever you are selling,
you have to provide a compelling “over the top”
reason for them to part with their money
for your product.

What you are about to see for FREE is an example
of how Mark guides people through the
“value grid” so they go, “aha! of course
I’ll pay for that…I’d be crazy not to.”

He uses his “Irresistible Info-Marketing
Blueprint” product as a sizzling demonstration
of how you can do this too.

So, watch Video 2 “Quantum Wealth” to see
this blueprint in pristine action. And then
you will know how to do it too. These are
the keys to unlocking ca$h-flow. Enjoy:

Watch “Quantum Wealth” now:

InformationBluePrint Videos

Let’s rock,

Wes Waddell

ps…actually “crunch” these numbers as you
watch the blueprint so you can see how you
can actually “triple your income”:

InformationBluePrint Videos

With the rise of Android Smartphones almost one-out-of-three adults in developed countries have a smartphone device within three feet of them right now. (You might even be reading this email on a smartphone!)

But what does this mean for small business owners? What does this mean to us?

It means the world is rapidly changing. That we have to adapt to the times. Or go extinct like the dinosaurs.

You see, your market won’t be reading your website or watching your videos on a desktop computer for much longer. Your Facebook friends and Twitter followers will almost certainly be mobile if they aren’t already — within the next two years.

In the meantime, the stats indicate that Internet marketing game is far from over.In fact, they indicate the opposite trend.

They indicate that smartphone users are using their phones to check their email more often on-the-go throughout the course of their work day.

But make no mistake it isn’t as easy (or as cheap!) as it used to be. Take Pay-Per-Click marketing for example which seems to be going the way of the Dodo. Or even email marketing which is now getting to be more expensive with every passing year.

In the “early days” of Internet Marketing 80-90% email open rates were not a rarity. They weren’t the rule by any means. But they weren’t unheard of.

Now most online business owners are thrilled to get 10-15%! (Think about what that really means when you have to pay to send tens of thousands of emails every day…)

Make no mistake the writing is on the wall. You had better start building your bunker now so you can fight off the bandits tomorrow. There will be blood.

However, in the midst of the bloodshed there will also be opportunity.

The opportunity to build your marketing empire using tools that didn’t even exist even five short years ago by tapping into the mobile marketing technology explosion we’re going to see in the next two years…

Baron Rothschild, a member of the Rothschild banking family, was quoted as saying:“The time to buy is when there’s blood in the streets.”

I promise you the phone wars are raging and there will be blood.

But I also promise you there will be opportunity too.

If you want to be on the winning side then you had better brush up on this attraction marketing “stuff” before it’s too late to take advantage of mobile…

The technology may change but I promise you that human nature and the principles taught in Magnetic Sponsoring will not…

Not in our lifetimes…

Yours in success,

Courtney Houde
Editor, Magnetic Sponsoring Newsletter

More Information Here

“After all, this business of selling just narrows down to one thing, one thing, seeing the people. Show me a man of ordinary ability who will go out and earnestly tell his story to four or five people every day, and I will show you a man who just can’t help making good!” — Walter Talbot

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