Jim Edwards: What are the best steps to follow, in order, to build an opt-in list fast?

Got this from Jim Edwards today and it really helped me out. Thought  I would pass it on to you so you could learn what I did that I was doing wrong…

5 Steps to Building a HUGE Opt-In Email List

Posted on October 17, 2012 by Jim Edwards

What are the best steps to follow, in order, to build an opt-in list fast?

Building a list isn’t hard. In fact, building an opt-in list is very simple and building one fast isn’t any harder than building one slowly. By the way, no matter which niche you’re in, having a nice, targeted email list is the key to long-term success.

So, here are 5 steps to building a huge opt-in email list, no matter what market you target.

Step 1 – Define Your Audience!

You can’t build a targeted list unless you know WHO should join your list in the first place. Most people who struggle to build a list miss out on this important first step, which derails them for the rest of the process.

The three (3) most important things you should know about your audience are: their top questions; their top desires; their top problems. You’ll use these 3 things to crush it in Step 2.

Step 2 – The Bait

Why will people sign up to your list? What’s in it for them? Why should they pay attention to what you have to say? In order to get people to sign up for your list you must offer them something that has a greater perceived value than their fear that you’ll just spam them.

You need “bait.”

Bait can be a free or paid report, video, webinar, article, ebook or anything else. The key: it’s gotta be DAMN GOOD!

Step 3 – A GREAT Offer Page

You need a page that quickly and effectively communicates what you’re offering and why they should sign up NOW! Too many people take way too long to get to the point when building a list. You need a headline, some bullet points, and a call to action that drives people to take the action you want (sign up)!

I’ve personally seen one offer page outperform another by as much as 700%. That means, with the same traffic, one page got SEVEN TIMES (7X) as many subscribers as the other.

Step 4 – Eyeballs On Offer

Next, you need targeted people to see your offer so they can make a decision about whether to sign up. You can take a completely crap offer and, with enough targeted eyeballs, build a huge list! (Though I personally prefer to have a GREAT offer and use that to build a huge targeted list.)

There are three ways to get targeted eyeballs on your offer: buy them; borrow them; build them.

My favorite way, once I have a proven offer, is to buy them (and NOT from Google)! That, frankly, is the fastest way to turn on the fire hose of opt-in subscribers and start getting results fast. There are also, however, some great ways to get HUGE numbers of people to your offer by borrowing traffic from other people.

Step 5 – Automated Follow Up

The real money from building up and opt-in email list comes from the follow up – the series of messages you send to your new subscribers via an autoresponder. It doesn’t matter whether you send them messages about your own products or other people’s. What matters is that you (a) follow up and (b) add value to their lives.

Just sending email trying to make a quick sale WON’T build up and maintain the type of list you want for long-term success. The key in following up is to add value and point people to resources they’ll see the value in and, ultimately, buy something. Also, this follow-up must be automated and in place BEFORE you start driving targeted eyeballs. Once you get fully engaged in the marketing, you won’t have time to figure out the follow-up.

So there you have it. 5 simple steps that will lead you to a big, targeted opt-in email list. By the way, I’m teaching a FREE, LIVE Webinar that will go in-depth into these 5 steps. It’s called “Email List Building Made Easy” and you can attend the LIVE Webinar absolutely FREE. Get signed up for the LIVE webinar here: http://webinarking.com/email-list-building-made-easy/

> Internet Marketing,Training — Wes @ 1:15 pm

October 17, 2012

Get Your Business Online in 3 Easy Steps

Setting Up Your Business Website in Minutes
By Jason Holland

You’ve got your idea for a business…

And it has a big enough market and high enough profit potential to make for a great Carefree Business.

Looks like you’re ready to pull the trigger and move on to the next step…

Which means it’s time to put up your website.

(If you still need some help with an idea, check out my step-by-step instructions for choosing a profitable business that I wrote earlier this year: "Get Ready.")

Think of your website as an online storefront. It’s the first interaction potential customers will often have with you and will be the main tool you’ll use to attract customers and sell your products.

It’s got a big job to do! And in future issues, we’ll tackle how to make sure it does the job right.

But first, you simply have to get it online. Because only then will your business be real.

Fortunately, setting up a small business website is actually quite simple. You don’t need to have any technical expertise or have any experience putting up a website.

These days, there are many resources, software, and programs that make it possible to put a website online in just a few minutes with a few clicks. If you can surf the web and use email, you can do this.

Today, I’m going to walk you through an easy-to-follow three-step process to getting your first website live.

But first, please sign up officially for The Carefree Entrepreneur. As an Early to Rise subscriber, you receive this newsletter free, but for a limited time. To ensure you don’t miss any issues, please go here to sign up.

Step 1: Get your website address (aka domain name)

Think of your domain name as your calling card. It needs to be direct and clear so that people surfing the web have an idea of what your website is about before even reading any copy. And it should be easy to remember so that they can quickly come back to it in the future and share it with their friends and colleagues.

For example, if your business is centered around yoga for pregnant women, it might be something like yogamoms.com or even pregnantwomenyoga.com. The key here is not to have a domain name that’s mysterious or "clever." It should be descriptive of what the website is all about.

Here’s another reason you’ll want a domain name that’s descriptive: it will also help the search engines understand your website too. And being "search engine friendly" is key to your website’s success. That way, when people search Google or Yahoo for information in your niche, your website will appear in the results … which means free traffic for you!

Here are a couple of other tips when brainstorming your domain name …

  • You must be able to get the ".com" version.
  • Try to keep it to three words or less.
  • Don’t use hyphens.

Once you’re done brainstorming, go back and list your possible names in order, with your favorite being first.

Now you’re actually going to buy your web address. There are many services you can use, but I recommend GoDaddy, as they have great customer service and technical support.

Go to GoDaddy.com. Once there, start entering your website addresses. Your first choice may already be taken. But hopefully, something on your list will be available. If not, GoDaddy will often give you ideas for other names that are available, and hopefully one of them will spark a new idea.

Buying a domain for one year will cost as low as $2. But the average is around $10. And once you’re done buying your domain name, you’ll be able to move on to the next step…

Step 2: Hosting

If you think of the URL for your website as the address, hosting is like the house, where all of the website’s content will live.

You can get hosting from many sources. But if you’ve bought your domain name from GoDaddy, it may be easiest to get your hosting from them as well.

Once you’ve purchased your domain, just click on the hosting tab on godaddy.com. Hosting accounts start at just $3 a month. GoDaddy’s online system will help you "link up" your domain with your hosting account.

And it will also help you with the next step…

Step 3: Publishing Your Website

You have a domain and hosting. Now you need software that will allow you to easily publish articles, sales letters, photos, and other content to your website.

WordPress is a very easy to use platform and the one I recommend to you. No programming knowledge is needed. Posting content with WordPress is much like filling in a form on a website or sending an email.

You can download WordPress through GoDaddy as well. An option to download this software will pop up once you’ve secured your domain and hosting account.

WordPress is free. And there are thousands of free templates that you can download to customize the look and feel of your site, including the header (the image that runs across the top), the colors, the fonts, and more.

In three steps, your first Carefree Business website is live. In an upcoming issue, we’ll start filling it with useful content that will attract prospects and prime them to buy your products.

If you run into any stumbling blocks along the way, call GoDaddy customer support. They can help you with any step of the process.

But if you have any questions about picking a website address, shoot me an email at askjason@awaionline.com. I’m happy to assist you in choosing the best domain name for your Carefree Business.

Your Own Money-Making Website, Working Just a Few Hours a Week

We’ve been taking things a step at a time in The Carefree Entrepreneur.

But if you’re ready to get your Carefree Business up and running and making money sooner, rather than later, I highly recommend you check out Nick Usborne’s How to Write Your Own Money-Making Websites program.

It’s a comprehensive blueprint to setting up and running your own Carefree Business – you’ll make full-time money, and then some, for just part-time work. And the best part? Nick walks you through the entire process step by step, so nothing is left in doubt.

And for a limited time, AWAI is running a special promotion where you can virtually get the program for free. In fact, you’ll get paid to take it!

Go here for details.


Go Here to sign up to get the free video series showing you exactly how to build your business on a budget.

Learn to Build Your Business on a Budget

> Internet Marketing,Training — Wes @ 6:59 pm

June 11, 2012

Home Business Tip of the Day: Your Second Most Important Communication

Hey Wes,
So have you got your personal narrative nailed down?
Get busy on it if you haven’t.
Because today, in this market, positioning yourself is one of the single most important things you can do to build a business.

    It creates easier sales
    It creates more loyal customers
    It creates more repeat and referral business.

    Trust me. Don’t skip that part of planning your business.
    But once you get that done, then what?
    Well that’s what I want to talk to you about in the next couple issues here. About what the rest of your communication should be about.
    This is something else you shouldn’t take lightly, because if your communication to prospects and client’s isn’t doing this specific thing, then you’ll be struggling down the path to failure.

    Time to explain what I’m talking about. Let’s dive in To higher profits and beyond,


    Your Second Most Important Communication

    By Rich Schefren

    OK. We’ve spent the last few issues talking about communicating with your market. Specifically how you shape your personal narrative.
    Once you get that down, you’re going to be way ahead of the game. But you’re far from done.

    Today I want to start talking a little more in depth about another area of communication that is vital to your business. One that can accelerate your success, or leave you stuck in the mud spinning your wheels.
    The area I’m talking about is…


    More specifically, free content that actually makes sales.
    You see, if the content you produce and give away isn’t clearly moving you closer to the sale, it’s actually moving you further away.
    So let me tell you a little bit of the back story. You see, I was out West a little over a year ago consulting for a well-known guru I’m sure you’ve heard of. He’s not in internet marketing but he’s been around for quite a long time. And his company is about a little over ten million dollars.
    They flew me out to get my input because sales had been flat.
    More specifically, the launches that they had done were mediocre at best. Sales from their blog were basically non-existent. Sales from the content emails they sent out barely moved the needle at all. And even their webinars and teleseminars really didn’t have the impact that they were hoping for.
    Now whenever I hear something like this I’m always thinking there is a problem in the way the content is being structured. More specifically, is the content that’s being delivered actually furthering the sale? Is it advancing customer’s desire to purchase the product that the company, guru, etc. is hoping to sell?
    You see, the big mistake this client was making, one I see so many people make these days, is thinking, "if we provide really good content, people will automatically want to buy our stuff."

    Guess what.

    That simply isn’t the case –

    And it hasn’t been the case for quite a long time.

    Valuable content for content’s sake, on its own and without a strategic plan behind it will not get more people to buy from you. Today we live in an age where great content is all around us. So the simple fact you are offering someone great content doesn’t have the impact that it once. It doesn’t motivate buyers with regard to actually stimulating a sale like it did when great content was much more scarce. .
    So that’s what we’re going to talk about. Content. Specifically the type of content that actually increases desire. The type of content that actually stimulates a sale.

    Are you suffering from weak content?

    Well, the easiest way to get a grasp on whether or not this really applies to you is how effective is whatever free content you’re putting out there is actually generating sales?
    For example, I’m well-known for the reports that I’ve put out, the free reports that I’ve put out to the public. In each of those reports I’ve made millions of dollars based on the sales that they cause. So that’s what I’m talking about.
    If you’re putting out content that doesn’t stimulate sales, then you really got to scratch your head and ask yourself why you’re putting out that content in the first place and could that content be better? Could it actually create the sales that you desire?

    It can.

    When you create great content that actually does advance the sale; that does create desire, what happens is that you build a momentum in your business where that content that is out there for free for the prospects and your marketplace to eat up and to consume, continuously increases your sales. Continuously brings new prospects and new customers into the fold. That’s when you have content that is really effective.
    So let’s talk about really why people have this problem. There are two different concepts that have floated around the market that I believe really cause more harm than they do good.

    The first and most problematic is called…

    "Moving the Free Line."

    This is the standard response entrepreneurs offer when they see the content they’re currently offering isn’t getting the results they hope for.
    If you’re a BGS or Founders Club member, you’ve probably heard me talk about Earl Nightingales comment about why you don’t want to do what the rest of the market is doing. This is a perfect case in point.

    Anyway, the concept here is that we’re going to give more away than has been given away before. Somehow magically because we’re doing that, people are automatically going to buy from us. That simply is not the case.

    Think about this for just a second. if your content isn’t creating sales in the first place, how is giving more of it away going to help? Still that’s the mindset that most entrepreneurs work from.

    If your content doesn’t create greater demand your content is not effective. So the idea of moving the free line, while it’s a clever statement, doesn’t really capture in its essence what is necessary to create demand and make sales.
    Now there are a number of other content mistakes that entrepreneurs make as well. But i’m going to cover them in the next issue, so create any content in your marketing, stay tuned!

    Questions or Comments on this issue?
    Click here to send them to Rich!


    Until Next time…



    > Internet Marketing,Training — Wes @ 4:15 pm

    January 30, 2012

    Home Business Tip of the Day: There’s Always A ‘What’s Next?’

    There’s Always A ‘What’s Next?’ For The Information-Marketing Client
    By Dan Kennedy

    Let me tell you about a long-time client of mine. Because he is a multi-faceted information marketer, it’s not easy to accurately describe his business. It’ll take a few minutes.

    He publishes a book and a home-study course about earning finder’s fees in the real estate investment world – the finder’s fee idea of my invention. These information products are sold via direct-mail letters, magalogs, booklets, and postcards, as well as websites and tele-seminars and through affiliates.

    To get that far, he required copywriting for a collection of sales letters, magalogs, booklets, postcards, and websites, then, as soon as that was working, a series of ‘back-end’ letters to stop refunds and help retention; to get the buyers to attend follow-up training conference calls and tele-seminars where other courses are sold; and a letter to recruit affiliates to let him promote his products to their lists.

    Next, all these course buyers needed to be sold into coaching programs – requiring another wave of sales letters, booklets, audio CD scripts, websites, email campaigns. Now that all that’s working, campaigns are needed for three different boot camps and an annual conference.

    Next, we’re in discussion to have me (a) re-create all that for a different personality with a different kind of opportunity likely to appeal to these same customers and to the much larger number of unconverted leads, and (b) re-create the original system to be aimed at a higher level, more affluent, more sophisticated target audience.

    Each successful step in the evolutionary growth and expansion of his business provides the next copywriting project I’m needed for. It should be noted he is also using other freelance copywriters and content writers for less critical and difficult project work.

    This guy runs his business with his wife, two employees, works part-time, generates over $5-million a year with high net profits, and pays me well for my contributions – and better yet, is zero hassle. We speak once a month during a pre-scheduled phone call, otherwise communicate by fax. As soon as I finish one thing, we contract for the next.

    He is not at all unusual.

    As a matter of fact, there are thousands just like him, in hundreds of different product and business categories but all marketing "how-to" information, published offline and online, delivered in training programs, in coaching programs, by one-to-one coaches, and on and on.

    Many have ascension processes for their customers, so that, with coaching as an example, the same information marketer may have programs priced at $3,000, $15,000, and $30,000 a year. They have insatiable need for new and better "front-end" marketing to bring in new buyers plus even more insatiable need for "back-end" marketing to ascend their buyers, bring buyers to conferences, and otherwise monetize buyers. They also have need for content, for everything delivered to buyers that gets created "fresh" week to week, month to month.

    This is but one very good kind of information-marketer client, who I’ll call "Steady Eddie."

    Another is the client who only periodically, even sporadically comes out of the woodwork to create and run a big but short-term promotion, for a product or event. I have clients like this I do a project for once a year and never hear from them until the next year.

    There are other types of clients, too. The information-marketing industry is huge and diverse and blossoming thanks to proliferation of new media yet very much reliant on old media as well, and most importantly, in constant need for more copywriters and writers willing to learn how they operate, why their customers buy, what they sell, and then serve their needs.

    Any such client’s successful campaign for something automatically births an endless series of Next’s, creating an endless series of assignments for the capable copywriter.

    This is very important to understand. Like most businesses, a typical information-marketing business has, as its floor, one or several on-going, chug-chug-chug means of getting customers and making sales that get little or no tinkering for months or even years on end.

    The client I spoke about at the start of this article is heavily reliant on a single direct-mail campaign I wrote 26 months ago, that has not needed change since.

    But, good news about these information-marketing businesses: they are a bit like movie studios, in that they are very much about their next "release" and the marketing to make it a hit, and their next "release" and the marketing to make it a hit.

    To their own lists of customers and unconverted leads, in their own media like websites and newsletters, they are rolling out one entirely new, built-from-scratch promotion after another after another all year long; as one is happening, the next is being readied, and the next to follow it is being conceptualized. A few months ago, when we saw the marketing of The Green Lantern movie, with fast food company, toy, comic book and magazine, video game, and online promotion. What we don’t see is all the work in progress for the marketing for the new Superman, the Flash, Wonder Woman, and Justice League of America films to follow, each in varying degrees of planning and development, for 2012, 2013, and 2014.

    These information marketers work in much the same way, so there is also more than one to many new products, events, coaching programs, and services being readied for launch, and advertising, marketing, and promotion campaigns as well as content being written, on cycles of months to six months to even further out.

    Few other industries or types of clients function like this. That’s why learning to write for information marketers can be so beneficial to the freelancer. Here, not only is there an abundance of available clients and opportunities and assignments, there is a way to eliminate the roller-coaster effect of getting an assignment and making money, but then being unemployed and having no income when you finish that assignment, then hunting for another gig. Here, there is a way to lock in steady work and income through a series of Next’s.

    Dan Kennedy Will Personally Help You Succeed

    In his Writing for Info-Marketers Training and Certification Program, Dan Kennedy gives a comprehensive guide to how the information-marketing industry works and how to break into this niche as a copywriter.

    As a Carefree Entrepreneur, you can benefit from this knowledge in two ways. First, you’ll get to know the industry – which is ideal for Carefree Businesses – inside and out. Second, by learning to write copy, you’ll master a skill vital to your own business success. Even better, you’ll make extra money… maybe even discover you like it enough to make it a career.

    For a limited time, Dan’s program is available at $500 off the regular price. But, this is a strictly limited time offer.

    Go here for more details.

    Ready to start earning 100% Commissions in your own Real Home Business?

    Get Started by CLICKING HERE Now!

    > Internet Marketing,Training — Wes @ 12:07 pm

    December 16, 2011

    Home Business Tip of the Day: Three Checks To Be Sure

    Hey Wes,
    In your last issue of One Step Ahead, I got on the topic of your personal communication. Of what it should be accomplishing every time you reach out to your prospects or clients. And how important it is to make sure they get the message.
    But how do you know if you’re succeeding? How do you know if your messages are hitting or missing your mark?
    Well I’ve got some good news for you today.
    There are some tell-tale signs you can look for that will give you those answers.
    Clues from your market that will tell you if your personal communication is resonating, or simply going in one ear and out the other.
    And I’ve got a couple tips for those of you just starting out can use as well.
    So let’s get started…
    To higher profits and beyond,

    Three Checks To Be Sure
    Your Communication Is Hitting Its Mark

    By Rich Schefren

    So we’re talking about your communication with your market this week. This is really an important and often misunderstood topic.
    You see, all of your communication must have a point, a purpose. To create a connection, to gain agreement with your perspective, to boost retention, to establish loyalty…
    Not just to produce content. (That’s what my latest Founders Club report is about – what your content needs to do to move a prospect closer to the sale.)
    So writing with one or more of these goals in mind begs the question…
    How do you know if right now your communication is achieving any or all of them? Let me give you a few ways that you can tell.

    How do you know when you’re doing it right?

    The first thing to notice is are you getting contacted by the marketplace? Do you get mail or emails from clients and prospects on any kind of a regular basis?
    And not just correspondence asking questions (or customer service calls!) But are you getting mail that talks to you? Let me tell you about some of mail I get.
    Whenever I talk about my dealing with ADD, I often get email, letters, sometimes boxes with gifts in them that have to do with my ADD. They’ll offer suggestions about what I can do to deal with it or relate what they’ve done to get over it that I should try. Personal things like that.
    In other words, when I mention that I have ADD, people on the other side of that communication who feel like I care about them… who feel connected to me… who feel as if there’s a relationship between us… care enough to send me an email, a letter, a gift and express their concern.
    So that’s one way of knowing your communication is hitting the target. Call it "personal fan mail." If you receive that kind of stuff, that lets you know you’re doing what I’m talking about here the right way.
    Another way to know you’re hitting your mark is when people start telling your stories or quoting you – and giving you credit.
    As an example of this, many of you might have heard Frank Kern say that, "launches are bonuses, not businesses." He says it pretty frequently and always gives me credit for saying it first.
    When people quote you, re-tell your stories, etc. – and especially if they give you credit (if they just take your story it’s not really that wonderful) – that also tells you that you’re resonating.
    Another way to know your communication is doing its job is if your market communicates with you telling you things that they’ve accomplished based on what you’ve told them.
    That may seem like they may just be showing it to you in order to seek some approval from you. I don’t mean this in a derogatory sense, but in the same kind of way my daughters might bring home something they painted or colored at school and want me to put up on the refrigerator door with a magnet.
    Like, "look what I did Rich based on what you taught me." It’s a pride of accomplishment they want to share. Often as a form of thanks for you helping them.
    So those are just some ways that you know that you’re on the right track.

    But what if you don’t have the big huge following yet?

    Now if you’re just starting out, it’s a little harder to tell. You’re not as likely to get a ton of fan mail from your market.
    But there are ways to gauge the impact you’re having, especially when you’re just starting out. One way is if you have a blog, to see how often people come back to read your posts? How often do they leave comments? Or you can check to see how many people are opening your emails, etc.?
    The whole purpose of communication is about getting your marketplace, your prospects, your clients, to pay attention to you. To listen to your advice and your information. To accept it and then to spread it.
    This is really important because understanding and getting clarity on your communication goals has to become before your positioning.
    And speaking of positioning, one of the most important ways to do that is through your personal story. Many entrepreneurs think business is about their products and the benefits they offer their prospects. That’s a mistake to think like that.
    And one of the best ways to connect with your market is through your personal story. It’s a powerful tool that can create lifetime relationships if you do it right.
    And that’s what we’re going to cover in your next issue…

    Questions or Comments on this issue?
    Click here to send them to Rich!

    Ready to Start Your Own Home Business and put extra cash in your checking account before the Holidays?

    You need to read this now:

    Full details on how to start today and have cash flowing into your account tomorrow is RIGHT HERE!

    > Internet Marketing,Training — Wes @ 9:18 pm

    November 29, 2011

    Empower Network Hit’s $1,000,221.20 in 3 weeks :)

    Empower Network Hit’s $1,000,221.20 in 3 weeks 🙂 Congratulations everyone!

    by davidsharpe

    Hey Empower Network …and Empower Network onlookers and supporters :)

    We’ve accomplished something monumental.

    A million dollars in sales, and we did it in less than a month!

    Congrats :)

    When Dave and I were working behind the scenes before we launched, we watched a video together from a prolific leader who talked about the empowering feeling of creating your own economy and taking responsibility for your future.

    I was inspired then.

    However, right now:

    I am inspired even more.

    By you.

    Everyone of you.

    Because you have done that.

    When we launched publicly on October 31, 2011, we knew we would experience momentum, but our growth has exceeded our expectations. However, what we’re most proud of is not the fact that we’ve hit a million dollars so quick, but that we’ve done it TOGETHER, with our leaders, and our members. UNIFIED, which is exactly the way we envisioned things all along. Our strength not only comes from our sheer numbers, but from the quality of the people involved. Our missions is to change lives, help businesses and inspire more entrepreneurs to follow their dreams …and work more intelligently to achieve them.

    In the spirit of the holidays, many people focus on finding something to be grateful for. Well we have many. Our people. Their success. How we’ve simplified business and life for so many people. But also the challenges and struggles. Because nothing great ever happens without hardship. However, we are experiencing life together, and giving people a place they can learn and grow ….and tap into the resources and knowledge base of a transparent and empowering community of leaders and entrepreneurs. For that we are grateful.

    Today, we celebrate not only the MILLION DOLLAR mark that we’ve hit, but we also each other. Because without ‘US’, nothing is possible.

    Congratulations Empower Network.

    You’ve seized the moment.

    You are changing the world, and you are helping the people.

    Celebrate your success …and celebrate each other!

    David Sharpe
    Proud Co-Founder of The Empower Network

    P.S. If you are a member of Empower Network, there is some swipe copy below in celebration of our million dollar benchmark.

    Send it, share it and post to a note on Facebook!

    If you are not a member yet… Your ship is in port now, DON’T Miss it!

    Get Full Details on How to get started Here!

    November 24, 2011

    Home Business Tip of the Day: The Power of One – One Big Idea

    Dear Subscriber,

    In today’s Carefree Entrepreneur, Michael Masterson explains a strategy you can use to make every ad, sales letter, and promotional email you put out more effective.

    Your customers will "connect" emotionally with your business and products, they’ll buy more and more often, and you’ll succeed much faster.

    Michael focuses on applying it to marketing in this essay. But this little-known principle is key to your success in all areas of your Carefree Business, including the niche you choose and the products you create.


    Jason Holland
    Managing Editor
    Carefree Entrepreneur

    P.S. Don’t forget to sign up officially for Carefree Entrepreneur. As part of your subscription to Early to Rise, you get a complimentary subscription for a limited time. Please go here to make sure you don’t miss any future issues. You’ll also get instant access to an exclusive video from Michael Masterson in which he reveals his top business start-up secrets.

    The Power of One – One Big Idea
    By Michael Masterson

    One of the biggest lessons I have ever learned about writing came very late – in fact, more than twenty years after I wrote my first piece of copy.

    It happened about a year after I began writing Early To Rise (ETR). I was looking over issues I’d written that year and noting which ones readers rated the highest. Without exception, those achieving the highest scores presented a single idea.

    It struck me that readers didn’t want to hear everything I had to say about a topic every time I wrote. They were looking for a single, useful suggestion or idea that could make them more successful.

    That was one of those "aha!" experiences for me.

    As a reader, I had always most enjoyed stories and essays that tackled one subject effectively and deeply. As a writer, I sensed my readers felt this way too. But it wasn’t until I looked at the ETR results that I recognized the power of a narrow focus in writing.

    I checked to see if this same phenomenon applied to advertising copy. I pulled out my box of "best promotions of all time." While not all of them were on a single topic, most of the very best hit just one idea strongly.

    It seemed I was on to something. I presented this idea as one "powerful secret to publishing success" when Agora had our first company-wide meeting for publishers in France.

    Bill Bonner reminded me he’d learned about the Power of One from the great advertising guru David Ogilvy. Ogilvy’s concept was that every great promotion has, at its core, a single, powerful idea that he called "the Big Idea."

    At about that same time, John Forde was rereading the classic 1941 book, "How to Write a Good Advertisement" by Victor Schwab – the man Advertising Age called the "greatest mail-order copywriter of all time."

    In that book, Schwab listed his choice for the "Top 100 Headlines." John found that of those 100 top headlines, 90 were driven by single, Big Ideas.

    Note how instantly clear and engaging these "Big Ideas" are…

    • "The Secret of Making People Like You"
    • "Is the Life of a Child Worth $1 to You?"
    • "To Men Who Want to Quit Work Someday"
    • "Are You Ever Tongue-Tied at a Party?"
    • "How a New Discovery Made a Plain Girl Beautiful"
    • "Who Else Wants a Screen Star Figure?"
    • "You Can Laugh at Money Worries – If You Follow This Simple Plan"
    • "When Doctors ‘Feel Rotten’ This is What They Do"
    • "How I Improved My Memory in One Evening"
    • "Discover the Fortune That Lies Hidden In Your Salary"
    • "How I Made a Fortune with a ‘Fool Idea’"
    • "Have You a ‘Worry’ Stock?"

    At ETR, we made this concept a "rule" for writing. The mandate was clear. Write about one thing at a time. One good idea, clearly and convincingly presented, was better than a dozen so-so ideas strung together.

    When we obeyed that rule, our essays were stronger. When we ignored it, they were not as powerful as they could have been.

    Here’s an example of the Rule of One as applied to an advertorial taken from ETR:

    Subject Line: The Easiest Product to Sell Online

    Dear Early to Riser,

    Would you be interested in investing $175 to make $20,727?

    That’s exactly what Bob Bly just accomplished!

    See how he did it below… and how easily you could do the same.

    MaryEllen Tribby,
    ETR Publisher

    Dear Friend,

    There’s no product easier to create or sell online…

    … than a simple, straightforward instructional or how-to e-book.

    Why are e-books the perfect information product to sell on the Internet?

    • 100% profit margin.
    • No printing costs.
    • No inventory to store.
    • Quick and easy to update.
    • No shipping costs or delays.
    • Higher perceived value than regular books.
    • Quick, simple, and inexpensive to produce.

    My very first e-book has generated $20,727 in sales (so far).

    My total investment in producing it: just $175.

    Now, I want to show you how to make huge profits creating and selling simple e-books – in my new e-book "Writing E-Books for Fun & Profit."

    Normally my e-books sell for anywhere from $29 to $79, and later this year, "Writing E-Books for Fun & Profit" will sell for $59.

    However, to make it affordable for you to get started in e-book publishing, I’m letting you have "Writing E-Books for Fun & Profit" for only $19 today – a savings of $40 off the cover price!

    For more information… or to order on a risk-free 90-day trial basis… just click here now.


    Bob Bly

    P.S. But, I urge you to hurry. This special $40 discount is for a limited time only. And once it expires, it may never be repeated again.

    Let me explain how the Power of One operates here.

    In the lift letter (signed by MaryEllen Tribby), Bob asks a question and then tells a single-sentence story. The question is an inverted promise. The story validates the promise.

    The sales letter follows. This, too, is a beautifully simple piece of copy. It leads with a statement that expresses one clear idea: "The easiest way to make money on the Internet is to market e-books."

    That statement is supported by a number of bulleted "facts." Then Bob validates the statement by mentioning his own experience.

    The reader is already sold. Bob makes the sale irresistible with a strong, one-time-only offer.

    Short, sweet, and simple.

    The Power of One is not only one big, central idea. It’s a fully engaging piece of copy with five necessary elements. Using Bob’s example:

    • One good idea: "There’s no product easier to create or sell online than a simple, straightforward instructional or how-to e-book."

    • One core emotion: "It is simple! I bet I can do it!"

    • One captivating story: Told brilliantly in 11 words: "My very first e-book has generated $20,727 in sales (so far)."

    • One single, desirable benefit: "Now, I want to show you how to make huge profits creating and selling simple e-books."

    • One inevitable response: The only way to get this book for $19 is to "click here now."

    To create blockbuster promotions time after time, you must understand the difference between good copy and great copy. The Power of One is the driving force behind great copy.

    Veteran advertising consultant James Loftus, who’s worked with Anheuser-Busch, Holiday Inn, McDonald’s, and many other clients, agrees:

    "Also keep in mind that the more points you try to cover, the less effective each point, and therefore your ad, will be. An effective ad will actually have only one central focus, even if you discuss it from two or three perspectives. If your points are too diverse, they compete with each other, and end up pulling the reader’s attention in separate directions."

    When challenged with an advertising assignment, most writers conjure lists of features and benefits, then mention as many as possible. Their thinking goes, "I wonder which of these benefits will really push the buttons I want? I’ll throw them all in. That way, if one doesn’t work, another one will."

    This is B-level copywriting. It’s not the way to create breakthrough advertising.

    The Power of One is commonplace now at Agora… it’s taught by AWAI… and you’ll see that most top copywriters follow it.

    You can use the Power of One to create your own blockbuster copy. Ask yourself: "What is the Big Idea here? Is this idea strong enough to capture the hearts of my customers? Or are my ideas all over the place?"

    The challenge is to find that one good idea the reader can grasp immediately. And stick to it. So the idea has to be strong, easy to understand… and easy to believe.

    Put the Power of One to work for you in all your communications. You’ll be amazed at how much stronger – and successful – your copy will be.

    Editor’s Note: Michael Masterson spoke in depth about the Power of One during his presentation at AWAI’s recent Bootcamp conference.

    During the event, a dozen master copywriters and expert marketers shared their most powerful secrets for creating powerful advertising copy. Copy is one of the keys to your online business success. You can’t afford to not educate yourself about how to create effective advertising.

    If you weren’t at the live event, no worries. American Writers & Artists Inc. recorded the whole thing. The videos of every single presentation, including master copywriter and marketer Dan Kennedy, veteran copywriter and consultant Bob Bly, and copywriter and entrepreneur Joe Sugarman, among many others, are available online.

    Go here to find out more about the 2011 FastTrack to Success Bootcamp Home Study program.

    Everyone should have their own Home Business…

    Ready to get started for FREE?

    www.Referals.ws has your answers.

    > Internet Marketing,Training — Wes @ 8:39 am

    November 7, 2011

    Home Business Tip of the Day: You’ve Probably Never Considered…

    Two More Powerful Marketing Ideas
    (You’ve Probably Never Considered…)

    By Rich Schefren

    Let’s press on with our discussion about improving your marketing.

    So far we talked about putting yourself in your prospects shoes as the fastest way to understand what kind of value they are looking for. Then we talked about overcoming objections they’ll have once they get your message.

    This week I wanted to finish up our marketing chat in a big way. But there’s a lot of ground I want to cover, so I’m going to have do it in two parts.

    First I want to quickly go over the words that you can replace. From there we’re going to dig just a little deeper and dive into some human needs and show you how you can leverage them for more opportunities.

    Little Words Make a HUGE Difference

    We all make this mistake. I’m sure that you could find numerous examples where I’ve made it myself. But nonetheless it is important and something you need to keep in mind when creating a marketing message.

    I’m talking about the power of certain words you use.

    You see, there are words that increase the chances of a sale and there are words that will work against you in that regard. Let’s start with the biggest offender.

    “Buy.” Buy is a word that is simply not ideal. People don’t like to be sold, so telling them to buy is a big turn off for your prospect.

    So what can you use instead?

    How about “claim?” Think about, “Discover how you can claim your special report” as opposed to “Buy your special report here.” Can you see and hear the difference?

    You can use the word “invest.” “Your investment in this special report is backed by our iron-clad guarantee.” Or how about “enroll.” “When you enroll to get the information in this special report…”

    This isn’t the be-all-end-all list, but you can see how they are an improvement over the word “buy.”

    Don’t Make Your Prospect “Work”

    Another word that can always be generally improved upon is “learn.”

    People generally don’t like to learn. Learning is work. People much prefer to “discover.” Discovering is exciting. It implies “newness” or something that maybe no one else has seen or heard of before.

    Or even better, if you are talking in kind of conversational tone, you could say “find out.” “Here’s how you can find out…”

    Both words are less threatening to the prospect.

    I sometimes see people use the word “things” in sales letters. As in “The five things you need to become…”

    “Things” is a weak word. It’s very important to be specific in your marketing message. “Things” is just too vague. Tips, tricks, techniques, insights, secrets, strategies, insider tactics, etc. are all much better options than using “things.”

    This list could go on forever. And I’m not going to spend the entire issue trying to create a comprehensive list. Suffice to know and understand that you have to be aware of the words you are using in your marketing.

    If your words imply work on the part of your prospect or anything confrontational (like the “buy” example,) you should think twice about using a different word in its place.

    The Secret Reason Everyone Buys…

    Now, I want to share one more important marketing concept with you.

    I’ve saved it for last because it can be immensely powerful. It can really be your ticket to multiplying how profitable, how big, how successful your business can be. And also accelerate how fast you get to your goals.

    But before I get into it, I want to kind of give you the right context here. There are two important pieces of information that I want to share with you that I think will help you appreciate the value that I’m about to give you.

    The first is from Porter Stansberry. Porter runs the largest division of Agora – Stansberry & Associates. His division has grown to nine figures in a very short period of time. That’s over $100 million dollars. Thanks to his division alone, Agora will break $600 million this year.

    Porter once told me that people buy for emotional reasons, but those emotional reasons never get full satisfied. That’s important. Once you know what a buyer has bought in the past, you have a pretty good idea of what they will buy in the future.

    So for example, I buy a lot of books. There are a lot of good business reasons why I buy them. But there’s also some emotional baggage I carry around.

    Let’s say I buy all these books because my mother and father thought I was stupid. That’s not true but let’s just say that it was as an example. If that were the case, then I’m really buying all these books because I’m unconsciously I’m trying to prove that I’m smart.

    Well if that’s the case, there is no book that’s ever going to fill that emotional need. There’s never going to be a book that I buy, read, and say, “Ah ha! Now I’m smart! I don’t have to buy any more books ever again.”

    It’s that emotional need that never gets satisfied that a marketer can tap into time and time again. That’s important to realize. I think it’s pretty profound actually.

    And what’s more, we’re all subject to these emotional needs in some form or another.

    I want you to think about that for the next couple days.

    What kind of emotional needs might prospects in your market have that you would be able to fill. Make a short list. When I come back in the next issue, I’m going to expand on this in much greater detail.


    For questions or requests: contact us online.

    Everyone should have their own Home Business…

    Ready to get started for FREE?

    www.Referals.ws has your answers.

    > Internet Marketing,Training — Wes @ 12:23 pm

    October 25, 2011