DEWFlyin.com Gets New Social Website Design

Deer Park WA Municipal Airport just had their 1st Annual Fly in and recorded record crowds for any event in Town. I had the opportunity to attend and ran around with a smile from ear to ear all day. It was the first airshow I had been to in several years and the best show I had been to in more than 20 years. Being able to get up close and personal with the planes was totally the highlight for me.

beechstaggerwing-2-smWalking along the ramp and standing right on the side of the taxiway as they slowly taxied by was totally a thrill.

That personal feeling and welcome attitude made a real impression on thousands of people that attended and left me thinking… shouldn’t our websites do the same thing? Imagine how much longer your prospective and current clients would stick around your site if it made them feel welcomed and at home?

It was with that idea that we set about a brand new design and feel on the Deer Park Municipal Airport Fly-in website at: www.DEWFlyin.com

Check it out and let us know how we did.

Happy Flying!

Wes Waddell

www.WesWaddell.com

> Marketing Review,Training — Wes @ 12:15 pm

July 26, 2013

Here’s How to Get in the Top 10 on Google Again…

I have decided to share with you something I think will be very helpful if you read it all.

Cracking the Penguin (Googles Ranking Program)

We are all fully aware of the adverse effects produced by the Google Panda and Penguin updates. Before these algorithmic additions, we would merrily blast our sites with huge link lists. Linkwheels were in fashion just like those wearing Snapback hats. Having relevant anchor text that completely matched our keywords was stressed to the max. While this wasn’t what I did personally, this is all many SEOs did to stay at the top. Perhaps they diversified their anchor texts by using LSIs. Many focused on establishing a keyword density of near 5-6%, maybe even used a 301 redirect to emphasize home page authority, and perhaps doing some link exchanges with other websites but only in the same niche. They pinged and pinged, and rapid indexed their money and ad sites. AutoApproved blogs were all the rage, although Spiders Marketing Web has never ever recommended auto approve. They sold these blogs though like hotcakes. These lists were all people were looking for in addition to Edu and Gov blogs. Don’t forget the d0follow craze.

These methods would produce results though. If we weren’t ranking #1 or rather highly for our sites, all we would need to do would be to get more links, and better links at that. Everyday we would worriedly check our rankings in Google as our sites fluctuated up and down in the SERPs every so often only to come right back up if we did things correctly. We would call this the Google Dance, or rather some variation of the meringue :P . It basically signified that Google was reevaluating your site due to your good (or bad) link building campaigns. Everything was bright and sunny. XRumer, SENuke, and all of those other tools were the golden keys to our SEO success.

Unfortunately way too many people were completely clueless in their efforts to link build. They took no time to read, or listen. They took no time to actually do some quality work.

Panda rolled out on February 23, 2011 and totally messed up our site rankings.

Who the hell does this damn thing think he is? Why did they even name the update after an Asian bear? All they eat is bamboo…At least name it after an animal that has a diverse diet. Google wants diverse content right? Anyway…

That Panda update screwed things up. But! The link building campaigns many SEOs did weren’t to no avail. All Panda affected initially was on-page SEO and content. All you needed to do to fix up your rankings was reevaluate your site and ensure that it had good quality, well-written and periodically updated content for your visitors and for Google. People did this and success was seen once more. But then updates kept rolling out month after month after month. Google got serious.

Looking back from Panda 1.0 released February 23, 2011 to April 24th, 2012, Panda gets updated on average every 5 weeks. Penguin and Panda are supplemental to the normal index engine! They get refreshed every 5 weeks! So if you are doing fine with bad practices in week 1, wait until week 5! Throughout the course of these updates, the following adjustments worthy of being noted occured:

The number of domains you owned played a factor. Think Google doesn’t know? What about those 50 domains on that same analytics account?
If you had a massive amount of domains that are on the same C Block, then interlinking became a no-no. Additionally if these same domains were supplemented by foul linking practices, odds are they all would take a hit if Google had enough clues. Doorway pages and 301 redirects became a no-no as well. Keyword stuffing and all of that other BS followed suit. Then Google + was emphasized and social networking played a larger role in the SERPs. Then Google got pessimistic about too much ad-space above the fold of your website. Then, in order to build on the foundation of Panda for targeting low quality content, the spell-checking aspect of the Google Bot was enhanced. Then they adjusted autocomplete predictions based on your last few searches and they actually reworked how often autocomplete comes up to reduce predictions leading to lower quality results. So Google already knows which niches can be a bit more troublesome than others. There are now index tiers too. Higher up on the tier means how fast you get indexed based on content relevancy and freshness. Then Penguin rolled out in the effort to target webspam.

Now the efforts are symbiotic. Panda takes care of on-page SEO and Penguin takes care of off-page SEO. These are also supplements to the core index algorithm, like I stated earlier. Penguin is updated periodically just like Panda is. A few features of Penguin is that EMDs are facing more scrutiny. The effectiveness of the EMD is not irrespective of other factors anymore. In other words, you won’t see EMDs with shitty SEO done ranking any longer. The power of an EMD is now based on how good the site’s content is and the types of links it has. Good content and good links, okay your EMD gets weighted more. Bad content and bad links, okay you are just a spammer utilizing an advantageous domain name. Google is also way more aware of keyword stuffing as well.

Another thing to notice is that there is more domain diversity in the search results. So, don’t expect a domain to have more than 2 results per page roughly.

There is also such thing as a freshness boost. Sites that have updated content will be weighted more in Google’s eyes. However, if you have low-quality content, even if you update it 100 times a day, this “freshness boost” is not applied to your website.

More text from the beginning of a webpage is shown in the description in the SERPs. Thus, make your introductory paragraphs count!

So some tips for cracking the Penguin are as follows:

Do not be foolish. Do not believe everything that you hear about SEO and Penguin. A lot of people want you to believe false information so they can prosper. Also, if you are not willing to help others don’t expect shit from them.
Put in the time and effort needed to produce good quality content. Ensure that your on-page SEO is top notch with a keyword density no higher than 5% or you will be making sandcastles with Matt Cunts. Use header tags, forget metas, ensure that you have at least several hundred words of content on each page and make sure you spell-check those paragraphs! If you have a blog, update content! Sites with updated content are going to be the most relevant. Thus, you will be higher up on the index tier and your site will be “first pick” for qualtiy SERP placement. If Google looks for your site because Kim Kardashian got another husband and they see that you don’t have much authority due to your lack of effective link-building, you may be out of luck even though you do update your blog with good quality literature. Updated content goes hand in hand with authority! Link-building is even more important for sites that have updated content.

If you get an EMD, you better ensure that your on-page and off-page SEO efforts are top notch. If so, you will be rewarded. If not you may have just wasted your time and money on a domain that is being outranked by a Weebly site.

Do not have too many OBL on your site. Do not link exchange on the same C Block, ever! Minimize the amounts of link exchanges you do, and venture outside your niche for them. Never bother with paid links. Those guys don’t know what they’re doing.

Ensure that your HTML code is nice and clean. Flash is bad. Go with HTML 5 and you will be thankful you did. Ensure that you are hosted on a fast server that doesn’t have shitty pr0n sites of Matt Cunts on the same C Block. Make sure your site loads fast.

Do not even bother with 301s or doorway pages. Don’t bother with link networks either unless they are done properly (different C blocks, different servers, relatively different niches, etc.)

Ensure that you have a social presence. I am talking FB promotion, Twitter tweets, Pinterest pins, etc. If you use bots for these instead of doing it manually, ensure that your promotion ratio is no more than 20% of the actual content you post on these services! This will ensure your accounts look real, don’t get banned, and that Google doesn’t screw you over. If you get 5000 links in a year from good quality sites and don’t even have 1 tweet or FB like, then forget about it. Social presence plays a large role in SEO. A lot is speculated on their effects being short-term rather than long-term, but either way I suggest a consistent and long-term social networking campaign. If you think a social presence doesn’t matter, go home, quit.

Link diversity is huge. Divide your anchor text into ratios. Do 50% of it as promotional text and 50% of it as random “what would someone linking to my site have for anchor text” text. Also, balance the amount of d0follow and nofollow links you get. Don’t screw nofollow over; they may not pass PR but they still give juice.

Do not bother with linkwheels. Do not bother with anything that can be traced back (circles, squares, whatever). Go after a flow-chart type of link scheme. You will need, other than social backlinks, Web 2.0s, forums, blogs, guestbooks, articles, videos, photos, pdfs, and everything else in your arsenal of links.
Go slow and steady. Newer domains need to go even slower with the linkbuilding. Consistent linkbuilding will always win. Don’t even bother with indexing links sometimes, too. Every now and then just let Google find them on it’s own.

Switch up your methods. Do not follow the same practices for too long.
Linkbuilding is just like weightlifting. You will hit a plateau. When you do, you change things up. Working out is nothing without the proper diet.

An example Link Campaign I would run is this:

Prepping:

Get your hands on SENuke X, BMD6 or some equivalent bookmarking software, AMR or some equivalent, XRumer if possible, Scrapebox, a Twitter bot if possible such as Tweet Adder or outsource, a YT Bot or you will do this manually, and a Pinterest bot or you can do this manually/outsource, and perhaps private proxies. I would suggest around 15-20. You will also definitely need a good VPS.

Prepare your videos with the Youtube bot. Write unique descriptions if possible. If you want to be all Blackhat about it, just rip videos.

Prepare you Pinterest/Twitter bot with a good amount of accounts and followers or just wait until you need to outsource.
Compile a large AA list 50k or higher, with Scrapebox alo

ng with some good Edu and Gov sites to manually comment on. Find some d0follow blogs for manual commenting as well.

Compile a good 20k or higher successful profiles list from XRumer. (You will split this list into a few parts)

Compile at least 1000 bookmarking sites for BMD6 or some equivalent software.
Compile at least 1000 WORKING sites for AMR.

Phase 1: (Link to the money site)
Time: 7 days

1. Use SeNuke X to make Web 2.0 accounts. Submit to about 40 sites per day. (Around 250 sites in total)

2. Write 3 articles around 350-400 words and spin with 85% uniqueness or higher. Have your keyword density no more than 4-5%! Then spin between these 3 spun, 85% uniqueness articles. Depending on the directory size, I would try to get no more than 50 successful submissions per day.

3. Sit back and relax. Do not index jack shit. Just find your successfully posted URLs and compile them all in a text file.

Phase 2: (Social Jolt)
Time: 3 days

1. Using a Pinterest bot or outsourcing (you will have already accrued a good amount of followers by now in preparation) I want you to promote your website evenly throughout these three days. Get a reasonable amount of pins/repins and likes etc. (maybe 100 each day). If you outsource, get a service on Day 1 and then a service on Day 2.

2. Using a Twitter bot, get a few dozen tweets/retweets per day.

Phase 3: (Press Release)
Time: 1 day

1. Using SeNuke X or manual labor, write a press release that is around 350-400 words and at least 70% unique (not submitting to as many sites as in AMR) and submit around 5 press release sites per day. Compile your URLs in a text file.

Phase 4: (Flex)
Time: 3 days

1. Use XRumer to profile register on a, say 20k list. Use the first 10k for backlinking your articles and Web 2.0s. I would assume that you would have around give or take 400-500 URLs. Give each URL equal opportunity of being posted on a profile. If you use a signature along with a homepage, ensure that your anchor text is no more than 50% promotional. Then the other 50% is the random (If I was a person linking to this site what would I write) anchor text. You will end up getting around 20-25 backlinks for each URL from this.

2. Use Scrapebox and a 50k successful AA list. Blast these 10k XRumer profiles on Scrapebox, giving each URL around 5 backlinks. Use random names for anchor text.

3. Do not index shit.

Phase 5: (Chill Out Penguin)
Time: 7 days

1. Get 10 manual comments successfully submitted on Edu and Gov blogs directed to your money site each day. Use LSI for anchor text and a bit of (If I was someone linking to my site) anchor text. You should get 70 URLs total in the week.

2. On Youtube, go post about 2 videos a day for your site. Make random videos and some videos related to the ones in your niche.
3. Make some PDFs, around 5 per day (docshare stuff) and include your homepage URL without anchor text.

4. We will not try to index anything and we will not be blasting any of these links in the future.

Phase 6: (Consistency)
Time: Once or twice every week from now on
1. Repeat Phase 2 consistently if you have bots. I would recommend slowing it down a bit. If you do not have bots, tell the outsourcing guy to take your shit slow. Buy 2 outsourcing packages each week, one for Twitter and one for Pinterest.

Phase 7: (Bookmarking)
Time: 2 days

1. Bookmark your Web 2.0s and your press releases with BMD6 or the equivalent program. (We will not be bookmarking the XRumer profiles for the randomization and balance aspect of things so Google will not catch on.) If you have 300 URLs to bookmark in total, for example, and 1000 URLs in BMD6. Then bookmark them to these 1000 URLs each day, randomly using a separate account for each day. That way, odds are that URL 1 will get a bookmark from BMD6 Site #1 and BMD Site #585 and URL 2 gets a bookmark from BMD site #50 and BMD site #57. See what I’m doing?

Phase 8: Final
Repeating everything/changing things up/your turn

1. Use the other 10k XRumer URLs to make profile URLs for your bookmarks.

2. Change what type of backlinks you are getting your URLs often! Don’t use the same tool over and over.

3. Keep making Youtube videos.

4. Keep your social marketing efforts consistent.

5. Every once in a while take a one or two week break from everything. During this period I would focus on “oddball” promotional efforts not using your keyword anchor text at all. Pretend that this site is not even yours.

6. Keep getting new lists to blast to and sell your old ones if you want.

7. Manually comment using those D0follow blogs.

So from all of our work, we have separate lists for separate tiers. We do certain things on some days, and certain things on other days. We keep our social efforts consistent. Sometimes we take a break. We never use too much promotional anchor text, but we keep it balanced. We always build links consistently and never go into overdrive. We never share lists between URLs…etc. I mixed in a lot of tactics here.

Hope this helps get you on the right track…

> Internet Marketing,Training — Wes @ 1:06 pm

November 10, 2012

Is Your Email Account Is In Jeapordy of Being SHUT DOWN!?

Your Email Account Is In Jeopardy of Being SHUT DOWN!

This is a similar subject line that thousands of Internet
Marketers and small business owners are seeing week in and
week out with their email service providers.

In some cases, they're getting a warning first, and in other
cases, their accounts are being frozen in an instant. 

- Emails can't go out...
- Opt-in pages don't work... 
- They can't even login to their account to download THEIR
OWN SUBSCRIBERS...

That's just the tip of the iceberg!

It's happening to brand new marketers and seasoned pros that
have been in the business for a decade! 

It COULD happen to you, if you're using a 3rd party ESP to
send your emails!

So why is this happening? 

There are a few reasons...

1. ESPs are tightening up requirements 
It doesn't matter if you've been perfect up till now... they
may be LOOKING for an excuse to let you go

2. Complaints from users 
We recently tested 4009 email addresses at a WELL-KNOWN ESP.
We got 4 complaints and were put on warning!

DID YOU KNOW???
Over 47% of all subscribers use the "Spam" button to
unsubscribe instead of clicking on the link? 

3. Spam Trap Hits
This is a little shady here... Many of the ESPs are lumping
honeypots in with spam traps. Honeypots are email addresses
that essentially went out of service and have been converted
to traps to catch people that don't regularly clean out
their list. 

The problem is... if you've had a valid subscriber - even
someone who double opted in - and they abandoned an email
address, it could later be converted to a spam trap and just
like that... you're shut down. 

These are just a few of the TOP reasons why ESPs are
shutting down marketers like you and me...

The kicker is that you TRUST them with your most valuable
asset, your list! 

And in many cases, I'll bet you're not even regularly
backing up your list... So if they should ever lock you out
of your account, you'd be dead in the water!

Here's the solution:
1. Buy your OWN email software (the one I use and highly recommend is
arpReach)
-> (arpReach)

2. Have it installed on your server/website.

3. Quit WORRYING that you'll wind up another statistic... 

Check it out now before it's too late and you're a victim of
your current email service provider!
Learn the Facts Here!

May 17, 2012

arpReach–Now Live in the 21st Century!

It’s been YEARS in the making! But the wait has been worth it! arpReach is LIVE! and the reviews are FANTASTIC! Check it out for yourself here: Learn About arpReach! Here are just a FEW of the reasons that the TOP Internet marketers and business owners using arpReach? * Total Control over your email marketing (Nobody is requiring you to double opt-in, re-confirm your list, etc.) * Your emails are sent through your OWN IP address… (This means nobody else can mess up the reputation and cause your emails to go to spam folders or get lost in cyberspace). * Control your costs! (You pay one time for the license and have NO MONTHLY fees) You can see all the benefits here: –> arpReach Benefits! Oh… and not to mention, there are a TON of features in arpReach that simply can’t compare with other products on the market. PERIOD! Things like… * Unlimited subscriber segmentation (you can literally segment your list by people who like purple monkeys if you want to!) * Automatic updates to social media every time you send out an email broadcast! * Split testing broadcasts and auto responders so you can find out which subject lines out perform, which calls to action are most effective, and more! * Set up different levels of access for different team members… * And SO MUCH MORE! The truth is… you just have to check it out. There’s a quick video tour AND a fully functional demo so you can check out the features for yourself! –> Go Here Now! Best of Success, Wes Waddell P.S. If you’ve never heard of arpReach… It’s the ALL-NEW autoresponse plus!

May 16, 2012

Small Business (Home) Tip of the Day: Finding Buyers That Buy!

Finding Buyers that Buy
By Joshua Boswell

Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.

Especially small businesses.

If you’re going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.

There are four aspects of finding buyers that buy that I’d like to focus on. Today, I will cover the first and most important. Today is the “what” … the next three weeks will be the “how.”

At the core of finding buyers that buy is a concept called “Psychographics.”

Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It’s knowing the words they use, the emotions they have, and the choices they make on a daily basis.

Do not confuse this with “demographics,” which is the study of facts about people. Their age, their gender, where they live, number of children, etc. …

These kinds of facts and figures are important, but they only give you a small insight into the buyer’s life and desires. It’s far too shallow to really bring in consistent, safe, ongoing sales.

You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.

Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the “Core Buying Emotion.”

Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.

Michael puts it like this … and you can substitute “online marketing and sales” for the word “copy” …

“Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect’s greatest and deepest desires, fears, hopes, and dreams.”

Savor that statement because it’s worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer’s Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.

There are several other powerful advantages to understanding the psychographics of your buyers:

  1. First, you know exactly how to talk to them. You understand their Core Buying Emotion.
  2. Second, you immediately know where they are. You’ll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson’s powerful phrases and concepts; see Ready, Fire, Aim for details.)
  3. Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover … )
  4. Fourth, you know how to price your product or service.

In the next three weeks, I’m going to talk about the “how” to uncovering the psychographics of your market. I think you’ll be surprised at the methods I use.

There are several parts of this discussion that I want to spend a little more time on. Because of that, I’ve decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.

I’m calling it, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy.”

This in-depth discussion is really only for those who are ready to go deeper. Because of this, I’m inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.

To receive a no-cost copy of my audio discussion, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy,” click here now and fill out the simple form that follows.

Click Here to Get “Buyer Psychographics” Now

Please note: During this discussion, nothing will be sold. I’m just interested in helping you understand this crucial part of building a safe, consistent income online, no matter what the economy.

Before I let you go, I want to share a very interesting story with you. I think it will illustrate how weak it is to rely on demographics alone and how powerful psychographical data can be.

A number of years ago, I attended an expensive, private, four-man business-building mastermind session. Before I got there, I had no idea who the other three participants would be. This kind of situation always makes me a bit nervous because you never know who you’re going to get “stuck with.”

At first, I thought my deepest fears had been realized. It appeared that I had nothing in common with the other people in the room.

I was the only one on a first marriage. I was the only one with children still at home. I lived out in the country, while they lived in the suburbs. I drove used cars — actually a minivan and a 15-passenger van. They had a variety of sleek sedans and sports cars.

To me, it seemed like an odd group of people to put in the same room for a mastermind session. We didn’t even have the same kinds of businesses … I was online, another guy was retail with a storefront, another was a stock trader, and yet another was mail order of cosmetics and skin care.

In other words, our demographic footprint was miles apart.

Then, during a break about halfway through the first day, one of the other guys mentioned that he had just bought a “nuke.” He gave no other description. But I laughed, and asked him if he put it in a “super.” He smiled and said he did. Then, another guy asked if he had smoked it first. He had. The conversation sped on from there as we talked about queens, combs, drones, extractors, and dozens of other things.

You see, as it turned out, all of us were beekeepers.

What were the odds of such a diverse group of men all being beekeepers? As we talked about it, we dove into “why” we all had bees.

We discovered that the reasons were all the same: Bees made us unique. It was challenging and difficult. It was hard work. It connected us with nature. It was therapeutic and healthful. Perhaps most of all, our hives were symbolic of our intense drive for independence. This was also at the core of our business ownership.

In other words, at the core, we all shared a unique set of emotions, thoughts, and motivators.

We went one step further and reviewed the materials our host had used to sell us on the four-man mastermind session. We quickly discovered that he had effectively used almost all of those emotional triggers in his materials.

By deeply understanding our psychographics and using them effectively, our host had persuaded four totally demographically-different beekeeping business owners to gather from the four corners of the United States and pay him over $20,000 for the privilege of doing so.

Understanding our Core Buying Emotion allowed him to gather customers and charge prices that otherwise would have been outside of his reach.

That is the profit-creating power I want to give you.

I hope you will carefully read the next three segments of this series to find out how to do just that. I also hope you’ll register for my new, free audio presentation, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy.”

————————————————————————-

Brought to you by: Wes Waddell – Small and Home Business Best Friend.

March 9, 2012

Napoleon Hill: THE THIRTY MAJOR CAUSES OF FAILURE

THE THIRTY MAJOR CAUSES OF FAILURE

 
      HOW MANY OF THESE ARE HOLDING YOU BACK?

      Life’s greatest tragedy consists of men and women who earnestly try, and
      fail! The tragedy lies in the overwhelmingly large majority of people who
      fail, as compared to the few who succeed.

      I have had the privilege of analyzing several thousand men and women, 98% of whom were classed as "failures." There is something radically wrong       with a civilization, and a system of education, which permit 98% of the       people to go through life as failures. But I did not write this book for the purpose of moralizing on the rights and wrongs of the world; that would require a book a hundred times the size of this one.

      My analysis work proved that there are thirty major reasons for failure,       and thirteen major principles through which people accumulate fortunes. In       this chapter, a description of the thirty major causes of failure will be       given. As you go over the list, check yourself by it, point by point, for the purpose of discovering how many of these causes-of-failure stand between you and success.

      1. UNFAVORABLE HEREDITARY BACKGROUND. There is but little, if anything, which can be done for people who are born with a deficiency in brain  power. This philosophy offers but one method of bridging this weakness-       through the aid of the Master Mind. Observe with profit, however, that this is the ONLY one of the thirty causes of failure which may not be easily corrected by any individual.

      2. LACK OF A WELL-DEFINED PURPOSE IN LIFE. There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim. Ninety-eight out of every hundred of those whom I have analyzed, had no such aim. Perhaps this was the

      3. LACK OF AMBITION TO AIM ABOVE MEDIOCRITY. We offer no hope for the person who is so indifferent as not to want to get ahead in life, and who    is not willing to pay the price.

      4. INSUFFICIENT EDUCATION. This is a handicap which may be overcome with comparative ease. Experience has proven that the best-educated people are often those who are known as "self-made," or self-educated. It takes more than a college degree to make one a person of education. Any person who is educated is one who has learned to get whatever he wants in life without    violating the rights of others. Education consists, not so much of knowledge, but of knowledge effectively and persistently APPLIED. Men are paid, not merely for what they know, but more particularly for WHAT THEY DO WITH THAT WHICH THEY KNOW.

      5. LACK OF SELF-DISCIPLINE. Discipline comes through self-control. This    means that one must control all negative qualities. Before you can control       conditions, you must first control yourself. Self-mastery is the hardest job you will ever tackle. If you do not conquer self, you will be conquered by self. You may see at one and the same time both your best friend and your greatest enemy, by stepping in front of a mirror.

      6. ILL HEALTH. No person may enjoy outstanding success without good health. Many of the causes of ill health are subject to mastery and control. These, in the main are:
      a. Overeating of foods not conducive to health
      b. Wrong habits of thought; giving expression to negatives.
      c. Wrong use of, and over indulgence in sex. d. Lack of proper physical
      exercise e. An inadequate supply of fresh air, due to improper breathing.

      7. UNFAVORABLE ENVIRONMENTAL INFLUENCES DURING CHILDHOOD. "As the twig is bent, so shall the tree grow." Most people who have criminal tendencies acquire them as the result of bad environment, and improper associates during childhood.

      8. PROCRASTINATION. This is one of the most common causes of failure. "Old Man Procrastination" stands within the shadow of every human being,       waiting his opportunity to spoil one’s chances of success. Most of us go       through life as failures, because we are waiting for the "time to be right" to start doing something worthwhile. Do not wait. The time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.

      9. LACK OF PERSISTENCE. Most of us are good "starters" but poor       "finishers" of everything we begin. Moreover, people are prone to give up at the first signs of defeat. There is no substitute for PERSISTENCE. The person who makes PERSISTENCE his watch-word, discovers that "Old Man Failure" finally becomes tired, and makes his departure. Failure cannot cope with PERSISTENCE.

      10. NEGATIVE PERSONALITY. There is no hope of success for the person who repels people through a negative personality. Success comes through the application of POWER, and power is attained through the cooperative       efforts of other people. A negative personality will not induce cooperation.

      11. LACK OF CONTROLLED SEXUAL URGE. Sex energy is the most powerful of all the stimuli which move people into ACTION. Because it is the most powerful of the emotions, it must be controlled, through transmutation, and converted into other channels.

      12. UNCONTROLLED DESIRE FOR "SOMETHING FOR NOTHING." The gambling instinct drives millions of people to failure. Evidence of this may be found in a study of the Wall Street crash of ’29, during which millions of people tried to make money by gambling on stock margins.

      13. LACK OF A WELL DEFINED POWER OF DECISION. Men who succeed reach decisions promptly, and change them, if at all, very slowly. Men who fail, reach decisions, if at all, very slowly, and change them frequently, and quickly. Indecision and procrastination are twin brothers. Where one is found, the other may usually be found also. Kill off this pair before they completely "hog-tie" you to the treadmill of FAILURE.

      14. ONE OR MORE OF THE SIX BASIC FEARS. These fears have been analyzed for you in a later chapter. They must be mastered before you can market your services effectively.

      15. WRONG SELECTION OF A MATE IN MARRIAGE. This a most common cause of failure. The relationship of marriage brings people intimately into contact. Unless this relationship is harmonious, failure is likely to follow. Moreover, it will be a form of failure that is marked by misery and unhappiness, destroying all signs of AMBITION.

      16. OVER-CAUTION. The person who takes no chances, generally has to take whatever is left when others are through choosing. Over-caution is as bad as under-caution. Both are extremes to be guarded against. Life itself is filled with the element of chance.

      17. WRONG SELECTION OF ASSOCIATES IN BUSINESS. This is one of the most common causes of failure in business. In marketing personal services, one should use great care to select an employer who will be an inspiration, and who is, himself, intelligent and successful. We emulate those with whom we associate most closely. Pick an employer who is worth emulating.

      18. SUPERSTITION AND PREJUDICE. Superstition is a form of fear. It is also a sign of ignorance. Men who succeed keep open minds and are afraid of nothing.

      19. WRONG SELECTION OF A VOCATION. No man can succeed in a line of endeavor which he does not like. The most essential step in the marketing of personal services is that of selecting an occupation into which you can throw yourself wholeheartedly.

      20. LACK OF CONCENTRATION OF EFFORT. The "jack-of-all-trades" seldom is good at any. Concentrate all of your efforts on one DEFINITE CHIEF AIM.

      21. THE HABIT OF INDISCRIMINATE SPENDING. The spend-thrift cannot succeed, mainly because he stands eternally in FEAR OF POVERTY. Form the habit of systematic saving by putting aside a definite percentage of your income. Money in the bank gives one a very safe foundation of COURAGE when bar-gaining for the sale of personal services. Without money, one must take what one is offered, and be glad to get it.

      22. LACK OF ENTHUSIASM. Without enthusiasm one cannot be convincing. Moreover, enthusiasm is contagious, and the person who has it, under control, is generally welcome in any group of people.

      23. INTOLERANCE. The person with a "closed" mmd on any subject seldom gets ahead. Intolerance means that one has stopped acquiring knowledge. The most damaging forms of intolerance are those connected with religious, racial, and political differences of opinion.

      24. INTEMPERANCE. The most damaging forms of intemperance are connected with eating, strong drink, and sexual activities. Overindulgence in any of these is fatal to success.

      25. INABILITY TO COOPERATE WITH OTHERS. More people lose their positions and their big opportunities in life, because of this fault, than for all other reasons combined. It is a fault which no well-informed business man, or leader will tolerate.

      26. POSSESSION OF POWER THAT WAS NOT ACQUIRED THROUGH SELF       EFFORT. (Sons and daughters of wealthy men, and others who inherit money which they did not earn). Power in the hands of one who did not acquire it gradually, is often fatal to success. QUICK RICHES are more dangerous than poverty.

      27. INTENTIONAL DISHONESTY. There is no substitute for honesty. One may be temporarily dishonest by force of circumstances over which one has no control, without permanent damage. But, there is NO HOPE for the person who is dishonest by choice. Sooner or later, his deeds will catch up with him, and he will pay by loss of reputation, and perhaps even loss of liberty.

      28. EGOTISM AND VANITY. These qualities serve as red lights which warn others to keep away. THEY ARE FATAL TO SUCCESS.

      29. GUESSING INSTEAD OF THINKING. Most people are too indifferent or lazy to acquire FACTS with which to THINK ACCURATELY. They prefer to act on "opinions" created by guesswork or snap-judgments.

      30. LACK OF CAPITAL. This is a common cause of failure among those who start out in business for the first time, without sufficient reserve of capital to absorb the shock of their mistakes, and to carry them over until they have established a 131 132 REPUTATION.

      31. Under this, name any particular cause of failure from which you have suffered that has not been included in the foregoing list.

      In these thirty major causes of failure is found a description of the tragedy of life, which obtains for practically every person who tries and fails. It will be helpful if you can induce someone who knows you well to go over this list with you, and help to analyze you by the thirty causes of failure. It may be beneficial if you try this alone. Most people cannot see themselves as others see them. You may be one who cannot.

       The oldest of admonitions is "Man, know thyself!" If you market  merchandise successfully, you must know the merchandise. The same is true in marketing personal services. You should know all of your weaknesses in order that you may either bridge them or eliminate them entirely. You should know your strength in order that you may call attention to it when selling your services. You can know yourself only through accurate analysis.

      The folly of ignorance in connection with self was displayed by a young man who applied to the manager of a well known business for a position. He made a very good impression until the manager asked him what salary he expected. He replied that he had no fixed sum in mind (lack of a definite aim). The manager then said, "We will pay you all you are worth, alter we try you out for a week."

      "I will not accept it," the applicant replied, "because I AM GETTING MORE THAN THAT WHERE I AM NOW EMPLOYED."

      Before you even start to negotiate for a readjustment of your salary in your present position, or to seek employment elsewhere, BE SURE THAT YOU ARE WORTH MORE THAN YOU NOW RECEIVE.

      It is one thing to WANT money- everyone wants more-but it is something entirely different to be WORTH MORE! Many people mistake their WANTS for their JUST DUES. Your financial requirements or wants have nothing whatever to do with your WORTH. Your value is established entirely by your ability to render useful service or your capacity to induce others to render such service.

[Napoleon Hill]

> Internet Marketing,Training — Wes @ 4:39 pm

March 3, 2012

Small Business Tip of the Day: The Refreshing Truth About Technology and Making Money

The Refreshing Truth About Technology and Making Money
By Joshua Boswell

Social media. Mobile media. Trip wire marketing. Email Campaigns. Search Engine Optimization. Shopping Carts. E-commerce. Hosting. Servers. Tablets. Smartphones. Digital Delivery. Java. HTML5.

I could go on for hours, listing all the different, complicated technologies and devices that so many Internet marketing experts tell us we "must have" to make money online.

But, the reality is … neither you or I are going to be able to conquer and stay endlessly current with the latest, hottest, most amazing stuff out there.

This fact has really bothered me. And, in listening to many Carefree Entrepreneur subscribers, it really bothers you as well.

How can you and I possibly make money online, if we can’t keep up with all the new stuff? And, not only that… how do we know who to believe… what’s real… and what’s just the latest passing fad?

I decided to turn to my mentor and good friend Mark Ford (you’ll know him by his pen name, Michael Masterson) and get his opinion on the matter.

I think his insights will be extremely valuable to you. Actually, he shared these with me and the entire Carefree and AWAI leadership team. Katie Yeakle responded back stating plainly … "This is a Master’s course in Business."

And, indeed it is.

Here are his profitable and powerful insights …

90% of the Internet marketing industry is a joke. It’s based on a myth. The myth is that employing technological gimmicks can make you rich. This is not true, but it continues to be sold by so-called "Internet Marketing Experts" – and bought by unsuspecting would-be online entrepreneurs.

The unfortunate reality is that 90% of Internet marketing experts are frauds. They are frauds because they only make money by selling this myth – not by selling legitimate business tools or ideas.

So, how can they get away with it? Because they know technology. And these guys know technologies because they are fundamentally nerds … technology nerds.

Over the last 10 to 12 years, while the Internet was changing the landscape of business, many of these nerds made a lot of money by exploiting their knowledge of specific Internet technologies.

But, most of them never learned anything important about business. They never learned the truth about sound business practices. And now, as technology has advanced to the point where these technologies are more user-friendly, these people – who were really nothing more than over-paid technical consultants who were giving advice about topics they knew nothing about – i.e., business – have become less and less useful.

Plus, as the market becomes more competitive, they are becoming less and less capable of acquiring new customers (people who foolishly believe in the myth of technology). And, that means we will soon be rid of them … which is a good thing.

Here’s the truth:

You can’t develop a real business by learning or applying gimmicks.

There is one thing that every entrepreneur needs to learn, and it is not optional …

It is 1,000 times more important than any one of these gimmicks.

If you have it, you can build empires.

Without it, expertise in 20 of these gimmicks will get you nothing.

What is it? The one thing you need to master is the Optimal Selling Strategy (OSS) for your business.

I believe that for every business, at any given time, there is one best way to acquire new customers. How you sell your product, service, or ideas – the specific decisions you make about presenting and pricing and talking about it – has a huge impact on whether you will be successful.

To take a business from zero to a million dollars (and beyond), you have to discover and implement your Optimal Selling Strategy.

When you have this, nobody can fool you with cockamamie marketing strategies or hollow technology gimmicks.

Rich Schefren – founder of Strategic Profits – is a tech nerd who actually understands business. He put it this way: "You have to learn the ‘what’ before the ‘how.’ People always ask me things like, ‘How do I do PPC? How do I do SEO?’ But, they don’t know WHAT – What are you going to sell? You need to know that first."

Mike Palmer – one of the world’s leading copywriters and sales strategists – put it this way: "Sales copy is king. Everything else is just gimmicks."

If you can learn and consistently implement your OSS, you can hire people to implement the rest. You can – and should – hire out all the technology.

I completely agree with Mark’s assessment.

I promised to show you how you can be "Techno-Smart … When You’re Not" and this is it.

The reality is that you – as the entrepreneur – don’t need to be caught up in the latest stuff. What you need to do is discover your Optimal Selling Strategy and then implement it.

Are there specific technologies you should be using? Yes, but only if and when you clearly see how they fit into your OSS.

In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Mark outlines "Four Secrets of the Optimal Selling Strategy." This past week, during my webinar Converting Your Skills and Experience into Wealth, I talked about each of these four secrets.

Over the course of the next few weeks, we are going to give each area a focused analysis so you can be fully empowered to begin discovering your Optimal Selling Strategy.

———————————————————————

Brought to you by: Spiders Marketing Web – Where Small Business Comes to Learn How to Use the Internet for Local Social Marketing.

www.SpidersMarketingWeb.com

> Internet Marketing,Training — Wes @ 10:19 am

February 29, 2012

Small Business Tip of the Day: How To Tap Into Your Inner Business Genius

How To Tap Into Your Inner Business Genius

By Rich Schefren

Today I’m going to show you a simple yet incredibly effective thinking tool. Actually, I like to think of it more as a game.
I was first introduced to this technique by Nathaniel Branden, a protégé of famed author Ayn Rand.
It only takes a few minutes to "play," but it will help you generate amazing ideas to solve problems, seize opportunities, and gain greater insight.
They’re called "Sentence Stems."
A sentence stem is a partially complete sentence. It contains your desired outcome… but leaves blank your method for achieving it. Here are three examples…
"I’d be more productive today if I…."
"I could conquer procrastination by…"
"Eating healthier would be easier if I…"
The concept is incredibly simple, but sentence stems can be extremely effective in helping you improve your performance and accomplish your goals.

The Rules of the Game…

You start with a sentence stem. The sentence stem should be based on the problem you want to solve, an area you want to improve, a goal you want to achieve, or anything else you might want to use this process for.
Every day for a full week, write 6 to 10 different endings to the sentence stem.
At the end of the week, review all your answers, select the best ones, and get rid of the rest. Prioritize the answers that are immediately actionable and begin taking action on them. Create your next sentence stem from the answers that need further exploring.
You need to adhere to a few rules in order to make this technique as effective as possible.
1) Do not look at what you’ve written previously before writing. You’ll review all your answers when you are done for the week. This way you don’t allow previous answers to guide your new answers.
2) Write your endings as quickly as possible – the first thing that comes to mind. Don’t worry about spelling. Don’t worry whether your sentence makes sense. This helps bypass your conscious mind and tap into the awesome awareness of your subconscious mind.
3) Strive to make each answer unique. In other words, don’t use the same ending twice.
4) Ideally you should do this exercise in the morning, and for at least seven days. For maximum results, complete it every day for 14 days.
When you’ve completed this exercise for the number of days you decided on, have a look at everything you have written. Naturally there will be some repetitions from day to day, but there will also be many new endings.
Take all your unique endings and consolidate them. Look through them and see if they trigger any additional ideas. If so, record them as well. Then look over your entire list of answers and decide what action you’re going to take. It might be just one of the ideas… or a combination of several.
If you’re unsure, you can repeat the process to gain greater clarity on your next move. You’d then use stems like: "If anything on my list is true, then it might be helpful if I…" or "I can use this list in my life by…" Then see what develops. (Find out where to get more cool thinking tools that will give you greater success and more freedom here.)

Let’s Walk Through An Example

Situation: Let’s say you’ve got to work on an important presentation that’s a month away. You’re stressed and a little overwhelmed with all the work you need to do. But you don’t want to do what you’ve done in the past, which is to wait until the last moment to prepare. So you decide to use sentence stems to help you move into action.
Sentence Stem: It would be easy to work on my presentation if…
Initial Answers:
…I didn’t watch any TV until I worked on my presentation for at least an hour.
…I started with the section that was easiest for me.
…I laid out everything I needed to work on the night before.
…I did a free-writing exercise pretending I was doing the presentation and writing the transcript.
…I doodled and diagrammed the presentation in my journal.
…I called a friend, recorded the conversation, and talked about what I wanted to present.
…I created an outline of the presentation.
…I assembled the images I wanted to use in my slides.
…I opened PowerPoint and simply started writing.
…I recorded myself giving an impromptu presentation.
And so on…
I guarantee that if you did this for an entire week, before the week was even over you’d have already started working on your presentation. That’s the power of sentence stems. They help you tap into your subconscious mind and brainstorm solutions… and at the same time, they bring important priorities into your conscious mind.

But That’s Not All That Sentence Stems Can Do For You

You can also use them to get greater clarity on important issues in your life. Here’s an example from my journal from about eight years ago…
Sentence stems from my journal
You’ll notice I also listed my top 10 goals at the top. I do this quite often in my journal. I’ll write my top 10 goals from memory to make sure I remain conscious of them throughout the day.
As you can see, I was doing important self-development work with these sentence stems. I was reflecting on what (1) independence, (2) thinking for myself, and (3) trusting my own mind meant to me.
So you can appreciate how easy this is… and understand the impact it can have on your life… take a moment now to create your first stems.
1. Think through a challenge you are currently experiencing.
2. Construct your sentence stem with the outcome you desire.
3. Write down six endings to the stem.
See how easy that was?
To keep it up, follow the directions I laid out for you. And watch the magic happen!

Questions or Comments on this issue?
Click here to send them to Rich!

——————————————————————-

Got a small business?

We know how to get you to the top in a hurry. We are looking to help 3 or 4 small businesses with their online presence. If you want to know more about how we can help, let Wes know and we’ll show you just what it takes to succeed in your local area.

Check out www.TheLawnGuys.com and www.ShotcreteConsulting.com and see what we did for them.

Wes

www.SpidersMarketingWeb.com

> Internet Marketing,Training — Wes @ 9:18 am

February 28, 2012