Search Engine Tips for Small Business

Search Engines LOVE Backlinks!

Well, some of them anyway. They love natural backlinks from lots of individuals. On the other hand, the Big Three Search Engines (Google, Microsoft and Yahoo) have gone to war against the backlink services that are out there to falsly raise website rankings. Most of them have totally been removed from the search indexes.

So, what does this mean to you and what can you do about this?

Well that’s easy, just don’t focus on only one backlink sources. Rather make sure you get backlinks from a wide range of sites and web internet properties.  Also, add social network buttons to your site and BLOG to get your visitors to link naturally to you, which Google and the other Search Engines consider as very high value.

That’s it for now… be sure and Tweet me at: and tell your friends about us.

To our mutual Success!



> Internet Marketing,Training — Wes @ 11:46 am

April 5, 2012

Small Business (Home) Tip of the Day: Finding Buyers That Buy!

Finding Buyers that Buy
By Joshua Boswell

Because it is so hard to find buyers that will spend money with you, many companies go out of business before they ever get started.

Especially small businesses.

If you’re going to make money online and build a safe, consistent income, then you must know where to find buyers that will buy from you. A steady stream of buyers will give you the power to overcome mountains of obstacles, give you great staying power in any economy, and drastically improve your quality of life.

There are four aspects of finding buyers that buy that I’d like to focus on. Today, I will cover the first and most important. Today is the “what” … the next three weeks will be the “how.”

At the core of finding buyers that buy is a concept called “Psychographics.”

Psychographics is the study and classification of people according to their attitudes, thoughts, feelings, behaviors, and aptitudes. It’s knowing the words they use, the emotions they have, and the choices they make on a daily basis.

Do not confuse this with “demographics,” which is the study of facts about people. Their age, their gender, where they live, number of children, etc. …

These kinds of facts and figures are important, but they only give you a small insight into the buyer’s life and desires. It’s far too shallow to really bring in consistent, safe, ongoing sales.

You must go deeper. You must understand what makes their heart race, what keeps them up at night, and what drives them to do irrational, spontaneous, totally emotional things.

Michael Masterson (aka Mark Ford), has been teaching the need to dive deep into the thoughts, feelings, and emotions of buyers for many, many years. He calls it the “Core Buying Emotion.”

Many people think that you can sell someone just by appealing to a set of base emotions like greed, fear, anger, sex, etc. And, it is true. Those emotions are very strong. But human beings are much more complicated than that.

Michael puts it like this … and you can substitute “online marketing and sales” for the word “copy” …

“Great copy, ultimately, is an exploration, stimulation, or provocation of the prospect’s greatest and deepest desires, fears, hopes, and dreams.”

Savor that statement because it’s worth millions of dollars once you discover how to explore, stimulate, and provoke the buyer’s Core Buying Emotion. This Core Buying Emotion is uncovered only when you come to understand the psychographics of your target audience.

There are several other powerful advantages to understanding the psychographics of your buyers:

  1. First, you know exactly how to talk to them. You understand their Core Buying Emotion.
  2. Second, you immediately know where they are. You’ll remember that finding where your buyers are is the first step to discovering your Optimal Selling Strategy. (Another of Michael Masterson’s powerful phrases and concepts; see Ready, Fire, Aim for details.)
  3. Third, you know what design, images, colors, and styles will appeal to them and entice them to buy and buy more often. (Yes, the book is judged by its cover … )
  4. Fourth, you know how to price your product or service.

In the next three weeks, I’m going to talk about the “how” to uncovering the psychographics of your market. I think you’ll be surprised at the methods I use.

There are several parts of this discussion that I want to spend a little more time on. Because of that, I’ve decided to sit down and record my thoughts in audio format. I suspect this will take me 30-90 minutes.

I’m calling it, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy.”

This in-depth discussion is really only for those who are ready to go deeper. Because of this, I’m inviting everyone to get a copy of the audio file, but requiring that you raise your hand and opt-in.

To receive a no-cost copy of my audio discussion, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy,” click here now and fill out the simple form that follows.

Click Here to Get “Buyer Psychographics” Now

Please note: During this discussion, nothing will be sold. I’m just interested in helping you understand this crucial part of building a safe, consistent income online, no matter what the economy.

Before I let you go, I want to share a very interesting story with you. I think it will illustrate how weak it is to rely on demographics alone and how powerful psychographical data can be.

A number of years ago, I attended an expensive, private, four-man business-building mastermind session. Before I got there, I had no idea who the other three participants would be. This kind of situation always makes me a bit nervous because you never know who you’re going to get “stuck with.”

At first, I thought my deepest fears had been realized. It appeared that I had nothing in common with the other people in the room.

I was the only one on a first marriage. I was the only one with children still at home. I lived out in the country, while they lived in the suburbs. I drove used cars — actually a minivan and a 15-passenger van. They had a variety of sleek sedans and sports cars.

To me, it seemed like an odd group of people to put in the same room for a mastermind session. We didn’t even have the same kinds of businesses … I was online, another guy was retail with a storefront, another was a stock trader, and yet another was mail order of cosmetics and skin care.

In other words, our demographic footprint was miles apart.

Then, during a break about halfway through the first day, one of the other guys mentioned that he had just bought a “nuke.” He gave no other description. But I laughed, and asked him if he put it in a “super.” He smiled and said he did. Then, another guy asked if he had smoked it first. He had. The conversation sped on from there as we talked about queens, combs, drones, extractors, and dozens of other things.

You see, as it turned out, all of us were beekeepers.

What were the odds of such a diverse group of men all being beekeepers? As we talked about it, we dove into “why” we all had bees.

We discovered that the reasons were all the same: Bees made us unique. It was challenging and difficult. It was hard work. It connected us with nature. It was therapeutic and healthful. Perhaps most of all, our hives were symbolic of our intense drive for independence. This was also at the core of our business ownership.

In other words, at the core, we all shared a unique set of emotions, thoughts, and motivators.

We went one step further and reviewed the materials our host had used to sell us on the four-man mastermind session. We quickly discovered that he had effectively used almost all of those emotional triggers in his materials.

By deeply understanding our psychographics and using them effectively, our host had persuaded four totally demographically-different beekeeping business owners to gather from the four corners of the United States and pay him over $20,000 for the privilege of doing so.

Understanding our Core Buying Emotion allowed him to gather customers and charge prices that otherwise would have been outside of his reach.

That is the profit-creating power I want to give you.

I hope you will carefully read the next three segments of this series to find out how to do just that. I also hope you’ll register for my new, free audio presentation, “Buyer Psychographics: Strategies for Finding Buyers that Consistently Buy.”


Brought to you by: Wes Waddell – Small and Home Business Best Friend.

March 9, 2012




      Life’s greatest tragedy consists of men and women who earnestly try, and
      fail! The tragedy lies in the overwhelmingly large majority of people who
      fail, as compared to the few who succeed.

      I have had the privilege of analyzing several thousand men and women, 98% of whom were classed as "failures." There is something radically wrong       with a civilization, and a system of education, which permit 98% of the       people to go through life as failures. But I did not write this book for the purpose of moralizing on the rights and wrongs of the world; that would require a book a hundred times the size of this one.

      My analysis work proved that there are thirty major reasons for failure,       and thirteen major principles through which people accumulate fortunes. In       this chapter, a description of the thirty major causes of failure will be       given. As you go over the list, check yourself by it, point by point, for the purpose of discovering how many of these causes-of-failure stand between you and success.

      1. UNFAVORABLE HEREDITARY BACKGROUND. There is but little, if anything, which can be done for people who are born with a deficiency in brain  power. This philosophy offers but one method of bridging this weakness-       through the aid of the Master Mind. Observe with profit, however, that this is the ONLY one of the thirty causes of failure which may not be easily corrected by any individual.

      2. LACK OF A WELL-DEFINED PURPOSE IN LIFE. There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim. Ninety-eight out of every hundred of those whom I have analyzed, had no such aim. Perhaps this was the

      3. LACK OF AMBITION TO AIM ABOVE MEDIOCRITY. We offer no hope for the person who is so indifferent as not to want to get ahead in life, and who    is not willing to pay the price.

      4. INSUFFICIENT EDUCATION. This is a handicap which may be overcome with comparative ease. Experience has proven that the best-educated people are often those who are known as "self-made," or self-educated. It takes more than a college degree to make one a person of education. Any person who is educated is one who has learned to get whatever he wants in life without    violating the rights of others. Education consists, not so much of knowledge, but of knowledge effectively and persistently APPLIED. Men are paid, not merely for what they know, but more particularly for WHAT THEY DO WITH THAT WHICH THEY KNOW.

      5. LACK OF SELF-DISCIPLINE. Discipline comes through self-control. This    means that one must control all negative qualities. Before you can control       conditions, you must first control yourself. Self-mastery is the hardest job you will ever tackle. If you do not conquer self, you will be conquered by self. You may see at one and the same time both your best friend and your greatest enemy, by stepping in front of a mirror.

      6. ILL HEALTH. No person may enjoy outstanding success without good health. Many of the causes of ill health are subject to mastery and control. These, in the main are:
      a. Overeating of foods not conducive to health
      b. Wrong habits of thought; giving expression to negatives.
      c. Wrong use of, and over indulgence in sex. d. Lack of proper physical
      exercise e. An inadequate supply of fresh air, due to improper breathing.

      7. UNFAVORABLE ENVIRONMENTAL INFLUENCES DURING CHILDHOOD. "As the twig is bent, so shall the tree grow." Most people who have criminal tendencies acquire them as the result of bad environment, and improper associates during childhood.

      8. PROCRASTINATION. This is one of the most common causes of failure. "Old Man Procrastination" stands within the shadow of every human being,       waiting his opportunity to spoil one’s chances of success. Most of us go       through life as failures, because we are waiting for the "time to be right" to start doing something worthwhile. Do not wait. The time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.

      9. LACK OF PERSISTENCE. Most of us are good "starters" but poor       "finishers" of everything we begin. Moreover, people are prone to give up at the first signs of defeat. There is no substitute for PERSISTENCE. The person who makes PERSISTENCE his watch-word, discovers that "Old Man Failure" finally becomes tired, and makes his departure. Failure cannot cope with PERSISTENCE.

      10. NEGATIVE PERSONALITY. There is no hope of success for the person who repels people through a negative personality. Success comes through the application of POWER, and power is attained through the cooperative       efforts of other people. A negative personality will not induce cooperation.

      11. LACK OF CONTROLLED SEXUAL URGE. Sex energy is the most powerful of all the stimuli which move people into ACTION. Because it is the most powerful of the emotions, it must be controlled, through transmutation, and converted into other channels.

      12. UNCONTROLLED DESIRE FOR "SOMETHING FOR NOTHING." The gambling instinct drives millions of people to failure. Evidence of this may be found in a study of the Wall Street crash of ’29, during which millions of people tried to make money by gambling on stock margins.

      13. LACK OF A WELL DEFINED POWER OF DECISION. Men who succeed reach decisions promptly, and change them, if at all, very slowly. Men who fail, reach decisions, if at all, very slowly, and change them frequently, and quickly. Indecision and procrastination are twin brothers. Where one is found, the other may usually be found also. Kill off this pair before they completely "hog-tie" you to the treadmill of FAILURE.

      14. ONE OR MORE OF THE SIX BASIC FEARS. These fears have been analyzed for you in a later chapter. They must be mastered before you can market your services effectively.

      15. WRONG SELECTION OF A MATE IN MARRIAGE. This a most common cause of failure. The relationship of marriage brings people intimately into contact. Unless this relationship is harmonious, failure is likely to follow. Moreover, it will be a form of failure that is marked by misery and unhappiness, destroying all signs of AMBITION.

      16. OVER-CAUTION. The person who takes no chances, generally has to take whatever is left when others are through choosing. Over-caution is as bad as under-caution. Both are extremes to be guarded against. Life itself is filled with the element of chance.

      17. WRONG SELECTION OF ASSOCIATES IN BUSINESS. This is one of the most common causes of failure in business. In marketing personal services, one should use great care to select an employer who will be an inspiration, and who is, himself, intelligent and successful. We emulate those with whom we associate most closely. Pick an employer who is worth emulating.

      18. SUPERSTITION AND PREJUDICE. Superstition is a form of fear. It is also a sign of ignorance. Men who succeed keep open minds and are afraid of nothing.

      19. WRONG SELECTION OF A VOCATION. No man can succeed in a line of endeavor which he does not like. The most essential step in the marketing of personal services is that of selecting an occupation into which you can throw yourself wholeheartedly.

      20. LACK OF CONCENTRATION OF EFFORT. The "jack-of-all-trades" seldom is good at any. Concentrate all of your efforts on one DEFINITE CHIEF AIM.

      21. THE HABIT OF INDISCRIMINATE SPENDING. The spend-thrift cannot succeed, mainly because he stands eternally in FEAR OF POVERTY. Form the habit of systematic saving by putting aside a definite percentage of your income. Money in the bank gives one a very safe foundation of COURAGE when bar-gaining for the sale of personal services. Without money, one must take what one is offered, and be glad to get it.

      22. LACK OF ENTHUSIASM. Without enthusiasm one cannot be convincing. Moreover, enthusiasm is contagious, and the person who has it, under control, is generally welcome in any group of people.

      23. INTOLERANCE. The person with a "closed" mmd on any subject seldom gets ahead. Intolerance means that one has stopped acquiring knowledge. The most damaging forms of intolerance are those connected with religious, racial, and political differences of opinion.

      24. INTEMPERANCE. The most damaging forms of intemperance are connected with eating, strong drink, and sexual activities. Overindulgence in any of these is fatal to success.

      25. INABILITY TO COOPERATE WITH OTHERS. More people lose their positions and their big opportunities in life, because of this fault, than for all other reasons combined. It is a fault which no well-informed business man, or leader will tolerate.

      26. POSSESSION OF POWER THAT WAS NOT ACQUIRED THROUGH SELF       EFFORT. (Sons and daughters of wealthy men, and others who inherit money which they did not earn). Power in the hands of one who did not acquire it gradually, is often fatal to success. QUICK RICHES are more dangerous than poverty.

      27. INTENTIONAL DISHONESTY. There is no substitute for honesty. One may be temporarily dishonest by force of circumstances over which one has no control, without permanent damage. But, there is NO HOPE for the person who is dishonest by choice. Sooner or later, his deeds will catch up with him, and he will pay by loss of reputation, and perhaps even loss of liberty.

      28. EGOTISM AND VANITY. These qualities serve as red lights which warn others to keep away. THEY ARE FATAL TO SUCCESS.

      29. GUESSING INSTEAD OF THINKING. Most people are too indifferent or lazy to acquire FACTS with which to THINK ACCURATELY. They prefer to act on "opinions" created by guesswork or snap-judgments.

      30. LACK OF CAPITAL. This is a common cause of failure among those who start out in business for the first time, without sufficient reserve of capital to absorb the shock of their mistakes, and to carry them over until they have established a 131 132 REPUTATION.

      31. Under this, name any particular cause of failure from which you have suffered that has not been included in the foregoing list.

      In these thirty major causes of failure is found a description of the tragedy of life, which obtains for practically every person who tries and fails. It will be helpful if you can induce someone who knows you well to go over this list with you, and help to analyze you by the thirty causes of failure. It may be beneficial if you try this alone. Most people cannot see themselves as others see them. You may be one who cannot.

       The oldest of admonitions is "Man, know thyself!" If you market  merchandise successfully, you must know the merchandise. The same is true in marketing personal services. You should know all of your weaknesses in order that you may either bridge them or eliminate them entirely. You should know your strength in order that you may call attention to it when selling your services. You can know yourself only through accurate analysis.

      The folly of ignorance in connection with self was displayed by a young man who applied to the manager of a well known business for a position. He made a very good impression until the manager asked him what salary he expected. He replied that he had no fixed sum in mind (lack of a definite aim). The manager then said, "We will pay you all you are worth, alter we try you out for a week."

      "I will not accept it," the applicant replied, "because I AM GETTING MORE THAN THAT WHERE I AM NOW EMPLOYED."

      Before you even start to negotiate for a readjustment of your salary in your present position, or to seek employment elsewhere, BE SURE THAT YOU ARE WORTH MORE THAN YOU NOW RECEIVE.

      It is one thing to WANT money- everyone wants more-but it is something entirely different to be WORTH MORE! Many people mistake their WANTS for their JUST DUES. Your financial requirements or wants have nothing whatever to do with your WORTH. Your value is established entirely by your ability to render useful service or your capacity to induce others to render such service.

[Napoleon Hill]

> Internet Marketing,Training — Wes @ 4:39 pm

March 3, 2012

Small Business Tip of the Day: Getting Clear On Risk

Hey Fellow Small Business Entrepreneur,

Today I want to follow up on a topic that paralyzes many entrepreneurs.
One that can stop your progress in its tracks. Freeze you when you need to make a decision. Ultimately lead you down a path that takes you where you never intended to go.

It’s something we all have to face. Everyone of us.
And if we don’t have a clear understanding of it, it can lead to disaster in anything you do.

I’m talking about risk.

There’s no getting around it, risk is present in everything we do.
But if you clearly understand what the payoffs of the risks you are taking are, then you have a much greater chance of overcoming those risks and achieving the exact goals you are after.

Today I want to share a few thoughts on risk and how to overcome any reluctance you may have to face it. It will not only make you a better entrepreneur, it will improve your life on every level.
So let’s get going.

To higher profits and beyond,

    Getting Clear On Risk

    By Rich Schefren

    Today I want to talk a little bit about "why?" About why you’re looking to build the business you want to build.
    You should be building a business because of what it allows you to do on a daily basis.
    If what you have to do on a daily basis, is not what you want to do, then you’re trading your life away. You sacrifice your present for some possibility in the future which, more often than not, never materializes. When you work this way, things don’t change. Only you do.
    That’s why I think that so many entrepreneurs get it all wrong in the beginning. Because they’re trying to build something that doesn’t excite them; that doesn’t get their juices flowing. And because of that, they suffer from a couple of negative effects.
    They’re slow to move into action. They don’t constantly think about their business and faster ways to get the outcome they’re after. And most important, they’re not willing to risk for that dream.

    That Idea of Risk Is An Important One

    When I’m talking about risk, I’m not talking about "risking" for an outcome. I’m talking about a risk that will allow you to live your dream on a daily basis.
    There’s always going to be risk in anything you undertake. The overwhelmingly majority of entrepreneurs who succeed the have tasted failure. They’ve had major setbacks. But they persist in their dreams, because they understand what the payoff of their risk is.
    I believe too many people try to make the entrepreneurial journey risk-free. And that’s just not possible.
    I think most, if not all of you who are reading this realize that. You realize that nobody can hand you a business on a silver platter. That a successful business is something you have to build. And ideally, it should be something that you enjoy building. And ideally, as you’re building it, you should also be richly rewarded while you provide value to the world.
    I’m bringing all of this up for anyone who is not making the progress that they’d like. If you’re not, it’s time to take a step back and look at where you might be falling down.
    Specifically, where does your fear of risk come from? Is it from a lack of clarity of your outcome? Maybe you haven’t thought through all of the shortcuts? Are you just not getting into action?
    Ultimately, once you know what it is, you have to work through what it’s going to take for it to change?

    Facing Risk On Your Own Terms

    You see, these are the kinds of things I do on a very frequent basis in my journal. My fear is that for many of you listening, you don’t take the time to really think things through to figure out where your sticking point is right now and what you need to do to change it.
    I’ve been going through a bunch of papers, kind of cleaning out my home office, and I came across an index card where I wrote down a note. It doesn’t really mean much in the grand scheme of things, but I think it very much applies to kind of what we’re talking about here. Here’s what I wrote on the note:
    It says, "what do I want?" The next question is "how do I need to be perceived to get what a want?" And finally, "how do I create that perception?"
    Now I have no idea if I was helping someone think through their positioning or what this note was dealing with. But what I can tell you is that these would be questions that I would be considering if I was going into a new niche; if I was releasing a new product, etc.
    And they are the questions you should be asking and answering on a continual basis.
    My fear is that each of you discounts your own experience and your own ability to think in an effort to learn from others. Of course, learning from others is a great thing. But if you’re not learning from yourself through the thinking process, then ultimately you’re not growing. If you’re not growing that’s obviously problematic.

    I’ll Leave You With One Last Thought

    There’s a lot of talking about living in the moment; about being present. You could also say that another way of saying that is living consciously – the ability to be aware of your environment, yourself, your thoughts, your feelings, etc. And as a marketer and as an entrepreneur, the more that you can live in the moment, the more that you can be conscious, the more that you can focus your attention on others, then focus internally, then on others, then internally – the greater your ability is to affect change not only in yourself but in others around you as well.
    Ultimately you have to embrace the risk of reality. You have to embrace responsibility and you have to embrace living consciously if you’re going to be a successful entrepreneur.

    Questions or Comments on this issue?
    Click here to send them to Rich!


    In today’s World of Technology, Small business absolutely has to have a web presence! Without it, you lose more than half the business you could have.

    But, just having a website doesn’t mean that the customers are going to be able to find you when they look for businesses of your kind on the net. Unless they know your name and domain address already, you need to be on the first couple of pages in the search engines (First page is best) and business listings.

    So, if you want to learn how to get your business found, call or eMail me now.

    I have just a few openings for new trainee’s.

    Let me show you how to be the one they find and the one they come to for local expertise in your field.


    (877) 751-6368 (Toll Free US)

    March 1, 2012

    Small Business Tip of the Day: The Refreshing Truth About Technology and Making Money

    The Refreshing Truth About Technology and Making Money
    By Joshua Boswell

    Social media. Mobile media. Trip wire marketing. Email Campaigns. Search Engine Optimization. Shopping Carts. E-commerce. Hosting. Servers. Tablets. Smartphones. Digital Delivery. Java. HTML5.

    I could go on for hours, listing all the different, complicated technologies and devices that so many Internet marketing experts tell us we "must have" to make money online.

    But, the reality is … neither you or I are going to be able to conquer and stay endlessly current with the latest, hottest, most amazing stuff out there.

    This fact has really bothered me. And, in listening to many Carefree Entrepreneur subscribers, it really bothers you as well.

    How can you and I possibly make money online, if we can’t keep up with all the new stuff? And, not only that… how do we know who to believe… what’s real… and what’s just the latest passing fad?

    I decided to turn to my mentor and good friend Mark Ford (you’ll know him by his pen name, Michael Masterson) and get his opinion on the matter.

    I think his insights will be extremely valuable to you. Actually, he shared these with me and the entire Carefree and AWAI leadership team. Katie Yeakle responded back stating plainly … "This is a Master’s course in Business."

    And, indeed it is.

    Here are his profitable and powerful insights …

    90% of the Internet marketing industry is a joke. It’s based on a myth. The myth is that employing technological gimmicks can make you rich. This is not true, but it continues to be sold by so-called "Internet Marketing Experts" – and bought by unsuspecting would-be online entrepreneurs.

    The unfortunate reality is that 90% of Internet marketing experts are frauds. They are frauds because they only make money by selling this myth – not by selling legitimate business tools or ideas.

    So, how can they get away with it? Because they know technology. And these guys know technologies because they are fundamentally nerds … technology nerds.

    Over the last 10 to 12 years, while the Internet was changing the landscape of business, many of these nerds made a lot of money by exploiting their knowledge of specific Internet technologies.

    But, most of them never learned anything important about business. They never learned the truth about sound business practices. And now, as technology has advanced to the point where these technologies are more user-friendly, these people – who were really nothing more than over-paid technical consultants who were giving advice about topics they knew nothing about – i.e., business – have become less and less useful.

    Plus, as the market becomes more competitive, they are becoming less and less capable of acquiring new customers (people who foolishly believe in the myth of technology). And, that means we will soon be rid of them … which is a good thing.

    Here’s the truth:

    You can’t develop a real business by learning or applying gimmicks.

    There is one thing that every entrepreneur needs to learn, and it is not optional …

    It is 1,000 times more important than any one of these gimmicks.

    If you have it, you can build empires.

    Without it, expertise in 20 of these gimmicks will get you nothing.

    What is it? The one thing you need to master is the Optimal Selling Strategy (OSS) for your business.

    I believe that for every business, at any given time, there is one best way to acquire new customers. How you sell your product, service, or ideas – the specific decisions you make about presenting and pricing and talking about it – has a huge impact on whether you will be successful.

    To take a business from zero to a million dollars (and beyond), you have to discover and implement your Optimal Selling Strategy.

    When you have this, nobody can fool you with cockamamie marketing strategies or hollow technology gimmicks.

    Rich Schefren – founder of Strategic Profits – is a tech nerd who actually understands business. He put it this way: "You have to learn the ‘what’ before the ‘how.’ People always ask me things like, ‘How do I do PPC? How do I do SEO?’ But, they don’t know WHAT – What are you going to sell? You need to know that first."

    Mike Palmer – one of the world’s leading copywriters and sales strategists – put it this way: "Sales copy is king. Everything else is just gimmicks."

    If you can learn and consistently implement your OSS, you can hire people to implement the rest. You can – and should – hire out all the technology.

    I completely agree with Mark’s assessment.

    I promised to show you how you can be "Techno-Smart … When You’re Not" and this is it.

    The reality is that you – as the entrepreneur – don’t need to be caught up in the latest stuff. What you need to do is discover your Optimal Selling Strategy and then implement it.

    Are there specific technologies you should be using? Yes, but only if and when you clearly see how they fit into your OSS.

    In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Mark outlines "Four Secrets of the Optimal Selling Strategy." This past week, during my webinar Converting Your Skills and Experience into Wealth, I talked about each of these four secrets.

    Over the course of the next few weeks, we are going to give each area a focused analysis so you can be fully empowered to begin discovering your Optimal Selling Strategy.


    Brought to you by: Spiders Marketing Web – Where Small Business Comes to Learn How to Use the Internet for Local Social Marketing.

    > Internet Marketing,Training — Wes @ 10:19 am

    February 29, 2012

    Small Business Tip of the Day: How To Tap Into Your Inner Business Genius

    How To Tap Into Your Inner Business Genius

    By Rich Schefren

    Today I’m going to show you a simple yet incredibly effective thinking tool. Actually, I like to think of it more as a game.
    I was first introduced to this technique by Nathaniel Branden, a protégé of famed author Ayn Rand.
    It only takes a few minutes to "play," but it will help you generate amazing ideas to solve problems, seize opportunities, and gain greater insight.
    They’re called "Sentence Stems."
    A sentence stem is a partially complete sentence. It contains your desired outcome… but leaves blank your method for achieving it. Here are three examples…
    "I’d be more productive today if I…."
    "I could conquer procrastination by…"
    "Eating healthier would be easier if I…"
    The concept is incredibly simple, but sentence stems can be extremely effective in helping you improve your performance and accomplish your goals.

    The Rules of the Game…

    You start with a sentence stem. The sentence stem should be based on the problem you want to solve, an area you want to improve, a goal you want to achieve, or anything else you might want to use this process for.
    Every day for a full week, write 6 to 10 different endings to the sentence stem.
    At the end of the week, review all your answers, select the best ones, and get rid of the rest. Prioritize the answers that are immediately actionable and begin taking action on them. Create your next sentence stem from the answers that need further exploring.
    You need to adhere to a few rules in order to make this technique as effective as possible.
    1) Do not look at what you’ve written previously before writing. You’ll review all your answers when you are done for the week. This way you don’t allow previous answers to guide your new answers.
    2) Write your endings as quickly as possible – the first thing that comes to mind. Don’t worry about spelling. Don’t worry whether your sentence makes sense. This helps bypass your conscious mind and tap into the awesome awareness of your subconscious mind.
    3) Strive to make each answer unique. In other words, don’t use the same ending twice.
    4) Ideally you should do this exercise in the morning, and for at least seven days. For maximum results, complete it every day for 14 days.
    When you’ve completed this exercise for the number of days you decided on, have a look at everything you have written. Naturally there will be some repetitions from day to day, but there will also be many new endings.
    Take all your unique endings and consolidate them. Look through them and see if they trigger any additional ideas. If so, record them as well. Then look over your entire list of answers and decide what action you’re going to take. It might be just one of the ideas… or a combination of several.
    If you’re unsure, you can repeat the process to gain greater clarity on your next move. You’d then use stems like: "If anything on my list is true, then it might be helpful if I…" or "I can use this list in my life by…" Then see what develops. (Find out where to get more cool thinking tools that will give you greater success and more freedom here.)

    Let’s Walk Through An Example

    Situation: Let’s say you’ve got to work on an important presentation that’s a month away. You’re stressed and a little overwhelmed with all the work you need to do. But you don’t want to do what you’ve done in the past, which is to wait until the last moment to prepare. So you decide to use sentence stems to help you move into action.
    Sentence Stem: It would be easy to work on my presentation if…
    Initial Answers:
    …I didn’t watch any TV until I worked on my presentation for at least an hour.
    …I started with the section that was easiest for me.
    …I laid out everything I needed to work on the night before.
    …I did a free-writing exercise pretending I was doing the presentation and writing the transcript.
    …I doodled and diagrammed the presentation in my journal.
    …I called a friend, recorded the conversation, and talked about what I wanted to present.
    …I created an outline of the presentation.
    …I assembled the images I wanted to use in my slides.
    …I opened PowerPoint and simply started writing.
    …I recorded myself giving an impromptu presentation.
    And so on…
    I guarantee that if you did this for an entire week, before the week was even over you’d have already started working on your presentation. That’s the power of sentence stems. They help you tap into your subconscious mind and brainstorm solutions… and at the same time, they bring important priorities into your conscious mind.

    But That’s Not All That Sentence Stems Can Do For You

    You can also use them to get greater clarity on important issues in your life. Here’s an example from my journal from about eight years ago…
    Sentence stems from my journal
    You’ll notice I also listed my top 10 goals at the top. I do this quite often in my journal. I’ll write my top 10 goals from memory to make sure I remain conscious of them throughout the day.
    As you can see, I was doing important self-development work with these sentence stems. I was reflecting on what (1) independence, (2) thinking for myself, and (3) trusting my own mind meant to me.
    So you can appreciate how easy this is… and understand the impact it can have on your life… take a moment now to create your first stems.
    1. Think through a challenge you are currently experiencing.
    2. Construct your sentence stem with the outcome you desire.
    3. Write down six endings to the stem.
    See how easy that was?
    To keep it up, follow the directions I laid out for you. And watch the magic happen!

    Questions or Comments on this issue?
    Click here to send them to Rich!


    Got a small business?

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    > Internet Marketing,Training — Wes @ 9:18 am

    February 28, 2012

    Home Business Tip of the Day: Where to Find Your Most Profitable Customers

    Where to Find Your Most Profitable Customers
    By Joshua Boswell

    To determine your Optimal Selling Strategy (as you’ll recall, this is Mark Ford’s landmark term, borrowed from his book Ready, Fire, Aim), your first task is to find where your most profitable customers spend their time … and their money.

    In our world today, I believe that online customers are primarily found in one of two places: Google or Facebook.

    And, these two sites attract a fundamentally and philosophically different type of buyer.

    Many marketers and online entrepreneurs lose a great deal of money because they fail to see these differences. They believe that you can use the same ideas, techniques, and strategies getting people to buy from you using Google or Facebook.

    This is not true. And, making this assumption can be very costly and dangerous.

    In my experience working with clients and developing my own businesses, I have found that virtually all products and services can be labeled as "Facebook Ready" or "Google Ready."

    By labeling your company, products, and services as such, it helps you determine how to talk to your potential buyers.

    The simplest test I know of is to search for your type of product or service on Google and then on Facebook.

    Both are advertising sites. Both make money using enticing free content to lure you in … and then ads to sell you things. Both have billions of people using them every day.

    But fundamentally, they couldn’t be any more different.

    People use Google when they have an "Itch." In other words, they have an immediate, pressing problem and want to find a solution NOW.

    People use Facebook to define, validate, or expand their "Identity" as a human being. In other words, they want to share with others who they are and they want others to validate them as part of a "group" or valued as a "friend."

    Let me show you how this difference shows up when in terms of buying or selling things …

    If you need a new cell phone and want to find the best price, carrier, and latest features, what do you do? You Google it, of course.

    You have a specific desire for something better in your life — an itch that you would like to have scratched — and you go to Google to get rid of that maddening itch sensation.

    Would you go to Facebook and look up groups that sell and market cell phones? Nope, not likely.


    Because you know that on Facebook you’re not going to get pricing details, phone specs, and carrier comparisons.

    Now, once you have that cool new cell phone in hand, what do you do?

    You go to Facebook to tell your friends about your cool new phone, post pictures, share videos, etc. … You are sharing because having a cool phone makes you feel part of a unique group. It makes you feel special.

    But even then, you’re not really talking about your phone, you are talking about your life, experiences, and identity as it relates to your phone. In fact, the new phone is just an excuse to use Facebook to further define, validate, or expand your identity.

    This morning, I looked and found two fairly popular cell phone groups on Facebook. Were they talking about specs and data and pricing? No. They were talking about experiences they had had with their phone or that they had captured on their phone.

    When you are looking for profitable customers, you need to ask yourself, "Am I selling something to scratch an itch?" Or … "Am I helping people define and validate their identity?"

    If you are not sure, search on both Google and Facebook. See what kinds of results you get.

    Inside of Google, you are looking for advertisers on the right side of the screen. (NOTE: I’m not concerned with how many organic search results there are … the stuff down the middle … I’m just looking at ads.) More ads are a good thing. And, if the ads are backed by nice-looking sites that appear to be making money by selling stuff, then all the better.

    Inside of Facebook, you are looking for groups or pages that have a high following and lots of chatter. When you go into those groups, are they selling anything? Are there congruent ads on the page? More Likes, the more chatter, the more ads, the better.

    Let me give you another example that is near and dear to my heart …

    Go to Google and Facebook and type in the term "parenting."

    On Google, depending on the day, you will find a couple of government ads, a handful of nonprofits ads, one or two sites actually trying to sell something (usually poorly), and a couple of ads leading you back to social-media type sites, typically targeting moms.

    On Facebook, you will find dozens of groups, topics, and interests, with Likes ranging from 600 to 51,000+. If you put anything relating to parenting in your Facebook profile, you will start seeing dozens of ads selling stuff to parents following you around from page to page, hoping to attract your attention.

    Why? Because, with the exception of trying to drastically correct wild teenager behavior, everyday parenting does not represent a major "itch" that people need scratched immediately.

    But, parenting is a part of who we are. All of us either are parents or have parents. We easily connect with other parents. Moms especially want to connect with each other to validate and enhance their identity.

    Once you have identified if your product or service is best for Google or Facebook, you will know where your profitable customers are spending their time. With this information in mind, you can begin to define specific plans for grabbing their attention and selling to them.

    Next week, I will give you some specifics on how to attract the attention of your most profitable customers.

    Until then, I want to strongly recommend that you consider joining the Internet Money Club.

    Registration ends tomorrow night … and so does a very nice $1,000 discount I’ve arranged for you.

    If you join us, you are guaranteed to have a solid online business up and running in 30 days or less.

    What is more, you will work with Brian Edmondson — a seasoned online business expert — to clearly define your Optimal Selling Strategy — including discovering where your best customers are hiding out, how to attract them, and how to profitably sell to them.

    By the end of the 24-week session, you will know more about making money online than 95% of the so-called "Internet marketers" out there. You will have solid business principles in your tool belt and you’ll have a crystal-clear plan on how to successfully run and manage a moneymaking website.

    In my view, there is no other system out there that can give you this kind of hands-on, results oriented, proven success model. If you are serious about making money online and making it as fast as possible, the best way to win is to join the Internet Money Club.



    > Internet Marketing,Training — Wes @ 2:46 pm

    February 27, 2012

    The Secret Qualities of Successful Information Products

    Dear Subscriber,

    Information publishing is the ideal Carefree Business. It’s one of the largest and most profitable industries in the world, full of entrepreneurs making great livings. And, there is plenty of room for newcomers to get in on the action.

    In today’s essay, Gary Scott shows you how to create profitable information products, the first step to getting your business off the ground.


    Jason Holland
    Managing Editor
    The Carefree Entrepreneur

    P.S. Our records indicate that you haven’t officially signed up yet for Carefree Entrepreneur. And, you’re missing out on an exclusive video available only to members. It features Michael Masterson speaking about his most important strategies for business success, especially for new entrepreneurs.

    Just go here to sign up for your free subscription and get access to the video instantly.

    The Secret Qualities of Successful Information Products
    By Gary Scott

    If someone asked you, "What’s the biggest chunk of the U.S. economy?" … you probably wouldn’t say "information."

    But, expenditures on information and information products account for over half of this country’s economy. That’s roughly $5 TRILLION!

    Why so much? Americans have an unquenchable thirst for information. We crave information to make us healthier … wealthier … more beautiful. But most of all, we want information so we can show others how much we know.

    I’ve developed a highly-successful publishing business selling information that people want. You can, too.

    The key is developing an information product that people not only want to buy but want to continue to buy (or renew). This isn’t hard – if you understand the following 7 Qualities of Successful Information Product Development.

    Quality #1: Is the Idea Interesting?

    Interesting ideas connect with a genuine fundamental aspect of life. And, the first person they have to interest is you. If you pick ideas that interest you, research and writing will be fun. But, interest goes beyond that. Your idea has to be truly interesting to your reader.

    For example, my first retail publishing idea in the early 1970s was for U.S. investors to invest globally. The idea was sound and remained very interesting for a long time.

    On the other hand, look at collectables. There will always be a collectables market. Yet, many collectables are attractive only because they are in vogue.

    If, for example, you had a publication about Beanie Babies back when they were in vogue, you could have done well. Today, that publication would fall on its face.

    Fads offer attractive publishing opportunities, but they don’t last. Publications about interesting topics survive.

    Quality #2: Is the Idea Legal and Ethical?

    I once got a letter about how I could mail First Class letters for only 3 cents! Indeed, the stamp on the envelope was 3 cents.

    This seemed interesting, since I spend hundreds of thousands a year on postage. The letter promised that, for $12, I could get details on how to mail First Class letters for 3 cents.

    This was too good to be true, but I was interested. A few days later, I got one photocopied page telling me how to do it. The page claimed that, as a business, the Post Office had made an offer to send my mail at the current rate. And it claimed that, as a businessman, I could counteroffer by putting a 3-cent stamp on my letters instead. If the Post Office accepted and mailed my letters, they accepted my offer. The idea was to simply mail all your letters with a 3-cent stamp, because most would get through. And, the idea was neither legal nor ethical.

    The Postal Service’s Revenue Protection Department operates by spot inspection, true enough. So, yes, many of these 3-cent letters would get through. But, anyone mailing lots of them could expect to be investigated by the U.S. government. So, in the long run, it wouldn’t have been profitable. The fines (not to mention prison time) for these kinds of actions are very heavy.

    Quality #3: Is the Idea Attractive?

    Your idea has to attract first-time buyers. It doesn’t have to be pretty or pleasant. But, it must attract.

    Attractiveness appeals to emotions in some way. The emotions can be good, bad, or even ugly. For example, one ad that worked well read, "I’m mad as heck at the government for cheating us – here’s how to get even." It’s not a very pretty idea. But, it’s certainly attractive.

    A publication must hold your reader’s interest to succeed in the long-term. But, attractiveness gets potential readers to drop everything, read a sales story, and buy your publication.

    Quality #4: Is the Idea Usable?

    Your idea has to fill some need for your reader. This is vital to gaining repeat customers for your publication. The idea has to work for its readers.

    A publication can be entertaining. With a golf publication, for instance, the pleasure of reading about golf courses may be enough to make it useful if the main goal is to give the reader satisfaction through description.

    On the other hand, the goal might be to help the reader know how to get lower golf scores (pride). Or, show times at various courses when greens fees are reduced (savings).

    Quality #5: Is the Idea Understandable?

    Some years ago, the book A Brief History of Time was a New York Times bestseller for over a year. It was called one of the most-purchased/least-read books of all time. The author’s next books didn’t sell well. His books – all of them about quantum science – were just too complicated.

    Ask: Is my information understandable for my target market? As A Brief History of Time shows, being interesting can sell a book. But if it’s not understandable, you won’t build repeat business.

    Quality #6: Is the Idea Timely?

    A successful publication is tuned to the times. If it’s too far ahead of or behind its time, it won’t do well in the long run.

    I failed to understand this quality in the 1970s when I was first writing about investing internationally. I’d lived abroad for nearly a decade, so this idea seemed obvious. However, it ran contrary to public thought.

    Twenty years later, most U.S. investors were ready for this idea. Today, it is so common that local stockbrokers give free talks on the subject, so we’ve had to adapt. Because I understand this quality, I’m able to change, update, and innovate my publications constantly.

    Quality #7: Is the Idea Sellable?

    In publishing, marketing is a very important part of success. You can have the timeliest, most usable, interesting, easy-to-apply idea in the world. But if you cannot sell it, you won’t make money. Defining your market and deciding how to sell your idea correctly is an integral part of the product creation.

    I learned this lesson while pioneering the idea of investing abroad. As I said, my idea was right … but ahead of its time. Because I was out of sync with most American investors, my original selling failed.

    The product wasn’t salable until I discovered avenues that led me closer to the small percentage of Americans who were interested. This process of understanding the customer is called "focus," and it’s crucial to publishing success. For example, I found that though I marketed across the country to all professions and religions, a large percentage of my original readers were Jewish, Southern, or chiropractors – groups that had less trust in the establishment. Once I understood that all three of these groups perceived that the establishment had been, at one time or another, biased against them, I was able to zero in and focus my sales in those areas.

    Tap Into the Unquenchable Thirst for Information

    People in the United States – and all over the world – are seeking information and advice on every topic imaginable.

    And as a Carefree Entrepreneur, you can tap into that desire with your own information-publishing business. You can set it up from home – and work completely online if you want.

    Gary Scott, a multimillion-dollar information publisher, has created a program to show you the ropes.

    In his program, Self-Fulfilled: How to Be a Writer and Publisher, you get a proven plan for getting your publishing business going, step-by-step, with little startup capital. Plus, Gary shares the top contacts in the industry who’ll be happy to help you.

    Get all the details here.


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    > Internet Marketing,Training — Wes @ 2:39 pm

    January 10, 2012