How To Boost Your Website Traffic In 5 Simple Steps
Published on 19-12-2009
By Jeremy Gislason
Every web site owner knows how important traffic is. If your site is not doing well traffic-wise, here are a couple of tips that could help boost the number of visitors coming to your site each day. And the best thing is, these simple techniques could increase or improve your website traffic without the need to spend money on advertising or promotion.
Step # 1: Provide beneficial and original content.
Aside from the attractiveness of your web site, you also need to provide quality content consistently in order to bring in lots visitors and page views.
Remember who your target audience is and write in such a way that would make them read your articles. If they enjoy – or benefit from – your articles, they would visit your website often and even tell their friends about it.
You would then have repeat visitors, and perhaps gain loyal fans. When people share the great information they’ve seen from your site, it will continue to grow and get more exposure.
Originality is one of the important factors in generating massive traffic for your web site. If your content is already available in many other places online, your webpage might not show up in the search engines, as other higher-ranking sites with the same content might dilute it.
It is also recommended to provide “evergreen” material. Evergreen content is something that never grows old, meaning the information is still relevant in the future. This can guarantee a flow of steady traffic to your site. Timeless material can make the readership grow over time.
Step # 2: Use appropriate keywords in your posts.
Search engine optimization (aka SEO) might sound like rocket science for beginners; but in reality, it is just using the right keywords at the right places. Keywords must be used in the post title, and sprinkled all throughout the start, middle, and the end of the content.
There is no hard and fast rule regarding the “ideal” keyword density, and various authorities on search engine optimization have differing views about this. To be on the safe side, try not to exceed 2%, but insert your keywords strategically while writing in a natural manner.
Use tags that are pertinent to your posts. These also act as keyword phrases that can assist in building traffic through search engines.
If your site has photos, image searches from search engines can be your ally in bringing traffic to your web site. Place the correct keywords in the alt attribute of the image. Be honest about the keywords you input. Don’t just write anything in it. Misleading others to click on your site is a major turn off.
Step # 3: “Advertise” your link on your emails and other sites.
When you hear the world advertising, the first thing that comes into mind is expense. But in reality, you can market your web site without shelling out any money. One of the simplest ways of doing so is by placing a link in your email signature.
Another way of promoting your website for free is by commenting on other sites, especially on those that are in the same niche as yours. This is one way of building your credibility and making people aware of your products or offer.
Step # 4: Use the Power of Web 2.0
Social bookmarking sites – such as Digg, Propeller and Stumbleupon – can help bring in targeted website traffic to your site. But make sure not to get overly promotional, as members of social bookmarking sites tend to discourage marketing activities.
Be an active member of the social networking sites you’ll be joining in. Make friends and grow your network. Contribute to the community and join the discussions. And most important of all, don’t just bookmark your own links. To get under the radar, bookmark around 4 to 6 times more non-self-serving links than your own.
Another powerful Web 2.0 tool that is taking the Internet by storm is Twitter. The aim is to build a solid number of followers. Then you can send them tweets about your website or update them whenever there’s a new post.
This can be quite effective as long as you’ve established good relationships with your Twitter followers and you provide helpful Tweeter posts that can help enhance their way of life. A little marketing is ok, but keep it subtle. Over promotion might discourage your followers from reading your posts, and might even cause them to unfollow you.
Step # 5: Trade links with other sites.
Look for similar sites and trade links with them. One way to do this is by searching for websites with similar topics or in the same niche as yours.
Contact the owner and ask for a link trade. You could post their link first in your site so they would be more willing to reciprocate. You could always remove the link if they don’t return the favor.
These are some of the free yet effective ways that can help you get significant traffic to your website. Follow these website traffic tips and you’ll be seeing great results in no time.
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